Brands elevate the train experience through the art of hyper-curation
Trend - Brands are creating unforgettable experiences by curating thematic engagements in trains. Whether it's to get to a specific destination or simply to secure a few hours away from responsibilities in the city, these activations range from festive holiday-specific celebrations to elevated alcohol tastings.
Insight - Consumers are looking for a short refuge from the stresses of daily life and often find this in products and services that are accessible in terms of affordability and availability. As people are interested in immediate escapism that will last a few hours or even a day, it is important for these experiences to be immersive, in order to satisfy the consumer's craving for rest or excitement.
Insight - Consumers are looking for a short refuge from the stresses of daily life and often find this in products and services that are accessible in terms of affordability and availability. As people are interested in immediate escapism that will last a few hours or even a day, it is important for these experiences to be immersive, in order to satisfy the consumer's craving for rest or excitement.
Workshop Question - How might your brand combine affordability with meeting an immediate consumer need?
