Category
Autos
Racing Homage
Trend cluster
Category
Train
Motif-ation
Brands elevate the train experience through the art of hyper-curation.
3.7
Trend score
Trend
What is the Train Motif-ation trend?
Train Motif-ation: Brands are creating unforgettable experiences by curating thematic engagements in trains. Whether it's to get to a specific destination or simply to secure a few hours away from responsibilities in the city, these activations range from festive holiday-specific celebrations to elevated alcohol tastings.
Insight
The consumer insight behind the Train Motif-ation trend
Consumers are looking for a short refuge from the stresses of daily life and often find this in products and services that are accessible in terms of affordability and availability. As people are interested in immediate escapism that will last a few hours or even a day, it is important for these experiences to be immersive, in order to satisfy the consumer's craving for rest or excitement.
Trend themes
Themes within the Train Motif-ation trend
Three behaviours holding the trend together01
Thematic Train Experiences
Brands are curating thematic engagements in trains to provide consumers with immersive and unforgettable experiences.
02
Brewery Train Tours
Train tours that include stops at local craft breweries are a popular and unique way for beer lovers to enjoy the best of both worlds.
03
Murder Mystery Train Tours
Train tours with a murder mystery theme allow wine lovers to add some role play to their experience.
Industry implications
What the Train Motif-ation trend means for industry
Where the trend changes the playbookFor
Travel and Tourism
Travel agencies and tourism companies can create thematic train travel packages for consumers looking for immersive experiences.
For
Food and Beverage
Restaurants and breweries can partner with train tour companies to offer unique dining and tasting experiences during train rides.
For
Entertainment and Events
Entertainment companies can create custom experiences, such as murder mystery tours, that provide consumers with immersive and interactive experiences.
Workshop question
How might your brand combine affordability with meeting an immediate consumer need?
Trend signals
Trend signals for Train Motif-ation
Trend score 3.7 out of 10, from popularity 58%, activity 45%, freshness 9%.
Popularity58%
Activity45%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Train Motif-ation trend
6 featured examples from Jul 12, 2018 to Dec 11, 2019CategoryWorld
Murder Mystery Train Tours
The Napa Valley Wine Train is Launching a New Murder Mystery Tour
Provide murder mystery train tours as a new and exciting option in the tourism industry, attracting thrill-seeking travelers.
CategoryLifestyle
Bozzy Polar Express Trains
The Polar Express in Tennessee is for Adults Ages 21 and Up
This industry can explore opportunities to create more adults-only experiences catering to different interests and themes, providing a unique and exclusive offering.
CategoryLifestyle
Craft Beer Train Tours
The Alaska Railroad 'Hops on the Rail' Brewery Tour is Libation-Focused
Craft beer train tours present a new avenue for breweries to showcase their products to a captive audience and generate additional revenue.
CategoryWorld
Beer-Tasting Train Tours
The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains
Tourism companies can explore the trend of combining different experiences into one package, such as train tours that also offer beer tastings.
CategoryWorld
Festive Wine Train Experiences
This Boozy Christmas Train Experiences is Presented by Hilton
Innovative wine train experiences can be offered as premium services by hotels and resorts.
CategoryLifestyle
Barbecue-Bound Wine Tours
Napa Valley Wine Train is Headed to a Barbecue Feast This August
The wine tourism industry can capitalize on the trend of combining wine tours with unique culinary experiences, providing tourists with unforgettable experiences and attracting a…
