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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,407 more

Train Motif-ation

Brands elevate the train experience through the art of hyper-curation

Trend - Brands are creating unforgettable experiences by curating thematic engagements in trains. Whether it's to get to a specific destination or simply to secure a few hours away from responsibilities in the city, these activations range from festive holiday-specific celebrations to elevated alcohol tastings.

Insight - Consumers are looking for a short refuge from the stresses of daily life and often find this in products and services that are accessible in terms of affordability and availability. As people are interested in immediate escapism that will last a few hours or even a day, it is important for these experiences to be immersive, in order to satisfy the consumer's craving for rest or excitement.
Workshop Question - How might your brand combine affordability with meeting an immediate consumer need?
6.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 49 Examples:
110,557 Total Clicks
Date Range:
Jul 18 — Jan 20
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

Murder Mystery Train Tours
Murder Mystery Train Tours
The Napa Valley Wine Train is Launching a New Murder Mystery Tour
This April, the Napa Valley Wine Train is offering spooky Murder Mystery Tour. While not for the faint of heart, the new tour is perfect for wine lovers who enjoy a bit of role play. The Napa... MORE
Bozzy Polar Express Trains
Bozzy Polar Express Trains
The Polar Express in Tennessee is for Adults Ages 21 and Up
The Polar Express Train is one of the most recognizable symbols of the holiday season and in Tennesse, this festive expression is included in an exciting experience which is set in a “first-... MORE
Craft Beer Train Tours
Craft Beer Train Tours
The Alaska Railroad 'Hops on the Rail' Brewery Tour is Libation-Focused
The Alaska Railroad ‘Hops on the Rail’ Brewery Tour has been announced by the railroad company as a new excursion for craft beer-loving consumers to partake in during the 2019/2020... MORE
Beer-Tasting Train Tours
Beer-Tasting Train Tours
The Durango Brew Train Takes Beer Lovers Through the Colorado Mountains
Beer and travel go hand-in-hand, and now you can do both at the same time thanks to the Durango Brew Train. Combining the best of train travel with the fun of a brewery crawl, the tour is the... MORE
Festive Wine Train Experiences
Festive Wine Train Experiences
This Boozy Christmas Train Experiences is Presented by Hilton
Hilton Hotels gives the wine train experience a festive spin across the historic Grapevine Vintage Railroad in Texas. One needs to be 21 or older to ride. The town of Grapevine is said to be “... MORE
Barbecue-Bound Wine Tours
Barbecue-Bound Wine Tours
Napa Valley Wine Train is Headed to a Barbecue Feast This August
While a wine tour is already a fun activity, now there is a way to up the fun factor with a wine tour that ends in a barbecue feast. Perfect for oenophiles and foodies alike, this wine tour is the... MORE

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