Book shops are working to balance between online and offline environments
Trend - Brick-and-mortar bookstores are attempting to retain interest among contemporary audiences by introducing tech-savvy features that enhance the experience. These are usually implemented to completely change or supplement one's visit and include technology such as augmented reality or facial recognition tech.
Insight - As consumers lifestyles in the modern digital age have drastically changed, these shifts can be observed in the retail space as well. Now, people are looking for innovative retail experiences that balance online and offline environments. Many consumers still have a preference for physical retail in some categories as it allows them to inspect the product at hand. However, a lot of them are intrigued by innovative forms of retail that call on technology to expedite the point-of-purchase procedure or simply offer a more immersive experience.
Insight - As consumers lifestyles in the modern digital age have drastically changed, these shifts can be observed in the retail space as well. Now, people are looking for innovative retail experiences that balance online and offline environments. Many consumers still have a preference for physical retail in some categories as it allows them to inspect the product at hand. However, a lot of them are intrigued by innovative forms of retail that call on technology to expedite the point-of-purchase procedure or simply offer a more immersive experience.
Workshop Question - How might your brand combine the physical and digital to enhance your product experience?
