Category
Business
Assisted Conversion
Trend cluster
Category
Omnichannel
Bookstore
Book shops are working to balance between online and offline environments.
5.9
Trend score
Trend
What is the Omnichannel Bookstore trend?
Omnichannel Bookstore: Brick-and-mortar bookstores are attempting to retain interest among contemporary audiences by introducing tech-savvy features that enhance the experience. These are usually implemented to completely change or supplement one's visit and include technology such as augmented reality or facial recognition tech.
Insight
The consumer insight behind the Omnichannel Bookstore trend
As consumers lifestyles in the modern digital age have drastically changed, these shifts can be observed in the retail space as well. Now, people are looking for innovative retail experiences that balance online and offline environments. Many consumers still have a preference for physical retail in some categories as it allows them to inspect the product at hand. However, a lot of them are intrigued by innovative forms of retail that call on technology to expedite the point-of-purchase procedure or simply offer a more immersive experience.
Trend themes
Themes within the Omnichannel Bookstore trend
Three behaviours holding the trend together01
Technology-enhanced Bookstore Experience
The retail industry has had to adapt to digitally-minded consumers, causing bookstores to explore technology-driven ways to enhance experience, such as using augmented reality.
02
Convenient and Digitally-Integrated Bookstore Concepts
Unstaffed 24-hour bookstores that utilize facial recognition and cashless payment and feature apps for wayfinding have become a trend in the retail industry.
03
Immersive and Interactive Brick-and-Mortar Bookstore
Brick-and-mortar bookstores are looking to put the magic back into the physical book-buying experience through the creation of mini-mazes, augmented reality books and tunnel-like establishments.
Industry implications
What the Omnichannel Bookstore trend means for industry
Where the trend changes the playbookFor
Retail Industry
Retailers need to recognize the importance of technology-driven personalized experiences that balance online and offline environments.
For
Education Industry
There is an opportunity for technology-driven, immersive, and interactive bookstore experiences that stimulate children's interests and increase enjoyment of reading experiences to attract the youth in the education industry.
For
Entertainment Industry
A new immersive and interactive brick-and-mortar bookstore concept provides a new type of entertainment experience, allowing customers to immerse themselves in the world of their favorite novels.
Workshop question
How might your brand combine the physical and digital to enhance your product experience?
Trend signals
Trend signals for Omnichannel Bookstore
Trend score 5.9 out of 10, from popularity 88%, activity 79%, freshness 9%.
Popularity88%
Activity79%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Omnichannel Bookstore trend
4 featured examples from Sep 16, 2019 to Jan 14, 2020CategoryBusiness
Immersive Tunnel-Like Bookstores
BookXcess Boasts an AR Reading Experience for Children
Retail bookstores can implement augmented reality and interactive elements to attract and engage customers, especially children.
CategoryBusiness
QR Code Bookstores
This Cashless Pop-Up Bookstore Only Sells One Book via a Window
Retail businesses that use QR codes and a cashless model can reduce transactional costs and gain innovative insights into customer behavior.
CategoryBusiness
Unmanned 24-Hour Bookstores
The Xinhua Bookstore Utilizes the 5G Network & Facial Recognition Tech
Disruptive innovation opportunity: Implement unmanned retail stores with advanced technology for an efficient and cost-effective operation.
CategoryBusiness
AR-Enhanced Bookstore Experiences
Big Motive is Exploring How AR Can Be Deployed in Bookstores
The retail industry can leverage augmented reality to create innovative and engaging experiences in physical stores.
