Consumers have come to know Dirty Lemon as a direct-to-consumer brand that allows them to easily shop online for a range of healthy beverages—and the brand is now offering a similarly convenient shopping experience through an entirely cashierless concept store in NYC.
The brand's first retail store, dubbed 'The Drug Store' is stocked with a range of nourishing beverages infused with potent, functional ingredients like rose, ginseng and matcha.
With this tech-enabled retail concept, Dirty Lemon is inviting customers to "stop by and take what you need" and text afterwards so their account may be charged. To kick off the launch of The Drug Store, Dirty Lemon is offering a free bottle for current customers. This physical store plays off of the fact that the brand uses a proprietary SMS-based order system.