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Fast fashion brands appeal via minimalist retail spaces
Implications - The fast fashion industry is taking cues from its high-end counterparts by offering retail spaces that are minimalist in design, and in the quantity of clothing and accessories they display. These shops allow for consumers to feel the same level of exclusivity they would at high-end stores, but at much more accessible prices.

Homework Question - Conceptualize a minimalist retail space for your product/service. [More]

SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
45,716 Total Clicks
Jun 18 - Nov 18
This Month and Hot
Art & DesignBusinessRetail
Fitting rooms in retail spaces offer virtual and augmented functions
Implications - Some brick-and-mortar retail spaces no longer require that customers test out clothes before they purchase, as mirrors, VR and AR tech are allowing for shoppers to see what the items would look like on them without having to actually try them on. Such tools allow for brands to offer enhance the purchase journey via novelty and personalization.

Homework Question - Conceptualize an AR/VR tool that your brand could use in an app, in-store, or in its product/service. [More]

SCORE 8.6
Popularity
Activity
Freshness
Megatrends
Patterns
106,861 Total Clicks
Nov 15 - Nov 18
This Month and Warm
BusinessRetail
Food pickup solutions become more streamlined through tech integration
Implications - Aligning with heightened consumer expectations with regard to convenience, food pickup experiences are getting a refresh by becoming more seamless. By introducing apps as well as in-store infrastructure to support the pickup process, brands are improving not only the customer experience involved in this process, but creating a smoother operation for the restaurant brands who adopt this approach.

Homework Question - What steps could you eliminate in your customer's journey? [More]

SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
35,040 Total Clicks
Feb 18 - Nov 18
This Month and Warm
Brands expand their physical presence by creating branded cafe locations
Implications - As the fight against e-commerce continues to be a focus for brands, the pressure to create a worthwhile in-person experience increases. Supporting this focus on giving consumers a good reason to experience brands in person are experiential, branded cafes that exist either permanently in-store or act as a limited time pop-up experience. The outcome of this approach is to provide consumers with a sensorial experience as well as a chance to purchase tangible goods.

Homework Question - If your brand were to create a consumer experience representative of itself, what would that look like? [More]

SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
66,138 Total Clicks
Nov 17 - Oct 18
This Quarter and Hot
The 6 Patterns of Opportunity & Top 18 Megatrends
Stores that fully integrate smart features are increasingly common
Implications - Brands have been incorporating smart elements into their retail spaces, or toying with the idea, for some time now, but some are taking it to the next level with stores that fully integrate smart functions, much like many homes now do. The full integration of smart features into brick-and-mortar spaces speaks to the rising value that consumers place on both omnichannel and highly personalized purchase journeys.

Homework Question - Conceptualize a retail space for your products/services that would incorporate smart features. [More]

SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
62,964 Total Clicks
Mar 18 - Oct 18
This Quarter and V. Hot
TechArt & DesignBusinessRetail
Older Gen Z's conflicting needs are consolidated through retail tech
Implications - The older half of Generation Z -- dubbed 'Z-Tribe' through Trend Hunter's research -- has conflicting appreciations for both in-store shopping, and streamlined digital experiences. Omnichannel consolidates these needs. Some retail brands are taking this a step further by explicitly targeting this youth generation through store design, experience, and integration of their social media habits.

Homework Question - What demographic represents your biggest opportunity, and how can you more explicitly target them? [More]

SCORE 8.8
Popularity
Activity
Freshness
Megatrends
Patterns
147,951 Total Clicks
Jul 16 - Aug 18
This Quarter and V. Hot
BusinessRetail
Brands incorporate DIY elements into their retail spaces
Implications - Brands are enhancing their brick-and-mortar spaces by incorporating DIY components into them – a fact most prevalent in the food and beverage industry. These spaces cater to the consumer desire for customization in a way that also engages them, allowing for more positive associations with the brand and its perceived ability to offer experiential environments, with relatively minimal employee effort.

Homework Question - How could your brand incorporate elements of DIY into its products/services or retail spaces? [More]

SCORE 8
Popularity
Activity
Freshness
Megatrends
Patterns
100,037 Total Clicks
Dec 16 - Jul 18
This Year and Hot
BusinessRetail
Trend Hunter Services
Buy-now-pay-later platforms gain popularity in purchasing everyday goods
Implications - Where layaway-type payment plans have traditionally been used to buy larger items like home appliances, this model is now being used for online purchases of things such as flights and clothing. For credit-averse Millennials, in particular, this shift means that consumers are able to debit the purchase today and pay for it in installments as funds become available. Solutions like these are especially important as consumption habits change and Millennial consumers continue to engage with brands that align with their core values and lifestyle preferences.

Homework Question - What is your brand doing to adjust to continued shifts in consumption habits? [More]

SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
15,786 Total Clicks
Jun 17 - Jun 18
This Year and Untested
BusinessLifestyleRetailCredit Crunch
Stores leverages technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape.

Homework Question - How can your brand improve the consumer's path to purchase through technological advancements? [More]

SCORE 4.6
Popularity
Activity
Freshness
Megatrends
Patterns
77,365 Total Clicks
Sep 17 - Jun 18
This Year and Untested
TechBusinessRetail
Brands employ illusions in the layout of their retail spaces
Implications - Brands are employing illusory designs in their brick-and-mortar spaces in order to enhance the overall customer experience. This shift caters to the consumer preference for experiential retail spaces, while giving brands some flexibility in cost due to the fact that these illusory designs can be constructed without the addition of tech, or entirely new services within stores.

Homework Question - How could your brant employ illusory design in its products or retail spaces? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
125,268 Total Clicks
Jul 16 - Jun 18
This Year and Warm