Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.

Retail Consumer Insights

PPE Vending
Brands are launching vending machines to distribute personal protective equipment
Trend - Brands are launching vending machines stocked with personal protective equipment including face masks, gloves, disinfectant wipes. These machines are stationed in high-traffic areas such as hospitals and shopping malls.

Insight - As economies slowly start to reopen amid COVID-19, many consumers are worried about entering public places for fear of catching the virus. These consumers want to ensure everyone is respecting safety regulations put in place to mitigate the transfer of the virus, and are turning to brands to provide accessible solutions to offer protection to the masses.
Workshop Question - How can your brand prioritize safety during uncertain times?
8.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Contactless Shopping
Brands are enabling consumers to safely try out products amid COVID-19
Trend - Brands in different industries—especially those in fashion and food & beverage—are adapting the shopping experience to meet the health and safety concerns of consumers. As a result, more brands are introducing contactless methods of sampling products or trying on clothes.

Insight - The COVID-19 pandemic has made consumers extremely aware of what they come in contact with. Due to safety concerns pertaining to sanitation, many are reluctant or unable to re-engage in activities, which were previously enjoyed in a carefree manner. Amid these enforced and psychological restrictions, consumers are looking to replicate the recreational experiences they once engaged in, while prioritizing safety.
Workshop Question - How can your brand pivot to accommodate consumer safety concerns amid a crisis?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
QSR Solution
Quick service restaurants use tech-integrated solutions for post-COVID reopenings
Trend - As QSR brands begin reopening around the world, tech-integrated solutions are giving them the opportunity to ensure consumer and employee safety as COVID-19 remains a threat. These innovations include everything from lid-dispensing units to contact-free drink dispensers.

Insight - Now that physical distancing measures have shown themselves to be effective in limiting the spread of COVID-19 in many parts of the world, consumers are looking forward to the reopenings that are coming with this downturn. However, there is still an underlying understanding and fear among individuals that a complete return to normal will result in a resurgence of cases. Thus, consumers expect that brands enact in-store solutions that limit their contact with high-touch surfaces, and other people, in order to ease some of their fears.
Workshop Question - How is your brand balancing consumer and employee anxieties with the desire to reopen?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Live E-Commerce
Live shopping experiences allow consumers to view as their items are selected
Trend - Live shopping apps and platforms offer a new way for consumers to engage with the e-commerce industry, allowing them to view their purchases as they're being made as an added form of interactivity.

Insight - Consumers are turning increasingly to e-commerce for the convenience those shopping experiences offer. However, the e-commerce industry isn't often able to replicate the more playful and interactive aspects of shopping that brick-and-mortar allows. Thus, consumers are increasingly turning to e-commerce brands that are able to merge the convenience of online shopping with the interactivity of in-person shopping.
Workshop Question - How could your brand enhance its e-commerce experience for customers?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
E-Commerce Adaptation
Businesses are opting in for specialized platforms to transition to digital
Trend - As many non-essential businesses remain closed during COVID-19 lockdown orders, owners turn to digital platforms in order to seamlessly transition the brick-and-mortar experience to the online environment. These platforms are made with small and mid-sized businesses in mind, boasting lucrative features such as customer reach and more efficient payment processes.

Insight - Aware of the economic toll of this pandemic, individuals are placing emphasis on shopping local and independent as a means to support a diverse community of retailers that is currently struggling. Still prioritizing convenience in this space, conscious consumers are looking for streamlined options that will allow them to shop goods from small and mid-sized businesses with the same efficiency and comfort that big-brand e-commerce grants them.
Workshop Question - How might you adapt your brick-and-mortar service/product to the online environment?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Pop-Up Adaptation
Brands are launching virtual pop-ups to connect with consumers during COVID-19
Trend - Brands that have traditionally relied on physical pop-ups as a way to connect with their fans are now launching timed activations in the digital space. From charitable experiences to luxury online boutiques, this approach creates diversity in the e-commerce space.

Insight - Many rely on shopping as therapy and internalize non-essential purchases as a way to soothe anxiety or boost confidence. Since the restrictions of lockdown make it so that consumers can't physically indulge in such experiences, many turn to the digital space in search of alternatives. In doing so, consumers aim to replicate the real-life shopping ritual, which they are increasingly nostalgic about.
Workshop Question - What in-person features can you integrate to diversify and personalize the e-commerce experience?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Post-Crisis Retail
Brick and mortar spaces will likely undergo long term changes post-COVID
Trend - After the restrictions on public movement due to COVID-19 have eased or lifted around the world, retail spaces will still require additional safety measures in order to keep infection risks at a minimum. This will occur (and is already occurring) in the form of contactless payment systems, limiting customers in-store, and redesigned layouts that enforce physical distance between customers.

Insight - With physical distancing restrictions likely to be lifted before there's a vaccine for COVID-19, governments, brands and consumers alike are concerned about a resurge in infections when life goes back to the way it once was. Preventing this is of utmost concern for most, and so certain measures that lower risks are being considered by companies and institutions. Even once the crisis has resolved itself with a vaccine, the psychological mark it'll leave on people who's lives have been disrupted drastically because of this crisis will likely remain, causing brands to act accordingly.
Workshop Question - How is your brand preparing for a post-COVID world?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Prepaid Support
Brands candidly ask for financial support from consumers amid COVID-19
Trend - The COVID-19 pandemic has impacted businesses spanning all industries and many are struggling to remain afloat with current social distancing regulations. As a result, smaller brands are reaching out to consumers to ask for financial support during these uncertain times with initiatives like discounted travel vouchers to use post-pandemic and prepaid products without fixed delivery dates.

Insight - Both consumers and brands are preparing for a different world after the COVID-19 pandemic and the reality that many small-to-medium-sized businesses may not survive is not lost to consumers. Due to a sense of community and compassion, many consumers are looking for ways to support these small businesses through this hardship and are willing to sacrifice the instant gratification of receiving a product or service for the greater good of the local economy. This empowers consumers to feel like they are giving back during and helping their community—a sentiment many lean into during uncertain times.
Workshop Question - How can your brand use authenticity to reach consumers during times of chaos?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Virtual Grocery
Supermarkets are offering digital entertainment to connect with consumers
Trend - In an effort to offer families ways to elevate boredom during the COVID-19 quarantine, supermarkets are offering virtual, family-centric events like live-streamed music, at-home coloring activities, and cooking lessons. These activities are free to use and offer consumers opportunities to spend time together.

Insight - In the era of social distancing, many families have been forced to forgo their usual routines of going to work, running errands, and entertainment habits. As a result, consumers are looking for ways to combat house-bound boredom while spending time with their families. They are looking to brands to provide virtual opportunities for engagement and entertainment to temporarily ease their minds from other concerns.
Workshop Question - How can your brand use technology to connect with consumers during times of crisis and uncertainty?
5.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Celebritized Employee
The traditional brand influencer is replaced by brand advocating employees
Trend - In an attempt to move beyond influencer marketing while still retaining a sense of authenticity, brands are placing their everyday employees front-and-center. The celebritization of regular brand employees can be seen everywhere from marketing to media.

Insight - Originally, influencers were an appealing prospect to brands looking to market their products because influencers acted as an audience surrogate. Their status as "real people" made them relatable. However, the proliferation of influencer marketed has elevated most influencers to near-celebrity status, making them unrelatable to the average consumer. Furthermore, social media popularity is more conducive to carefully curated image than a genuine look into the subject's real-life; authenticity is redefined by these standards.
Workshop Question - How could you better leverage team members at all levels of the business?
6.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends