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Products made by small businesses reach a new market by enhancing availability
Implications - Though the majority of North American consumers are interested in buying from small businesses, the lack of accessibility (and therefore, convenience) can be a barrier. Small businesses are responding by innovating around the delivery of their products. This opens artisan products up to an entirely new market, capitalizing on the desire to buy consciously. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
54,146 Total Clicks
Apr 16 - Jan 18
This Month and Warm
BusinessLifestyleNew VenturesRetail
Independent platforms harness consumer input for a more targeted experience
Implications - Rather than going directly to companies' own catalogs, consumers are looking to fellow consumers for recommendations on products. This has led to platforms that use the power of digital connectivity to expand that experience online, providing consumers with crowdsourced databases of product options. If brands can harness input from their consumers in building their own catalogs and ecommerce platforms, they stand a better chance of drawing in new consumers. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
44,133 Total Clicks
Jul 17 - Nov 17
This Quarter and Hot
BusinessRetail
Retail channels that focus on strategic location satisfy OOH needs quickly
Implications - With subscription services and IOT enabling home delivery of all products, products typically consumed out of home must adapt. Retail spaces integrated into spots associated with consumers' daily routines achieve this, while adding technology and automation to lend speed to the equation. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
59,283 Total Clicks
Feb 16 - Nov 17
This Quarter and Warm
TechBusinessRetail
Tap-to-pay technology is worked into common everyday items
Implications - As secure cashless payment technology has proliferated, brands have moved far beyond credit cards, debit cards, and even smartphones as payment hubs. Removing as many barriers to purchase as possible, brands have incorporated tap-to-pay tech into common everyday items like gloves, keys, and watches. Simplifying the process of purchase itself lets brands shift consumers' focus more wholly towards the benefits of their product or service (as opposed to the peripheral aspects of acquiring that offering). [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
55,600 Total Clicks
Apr 17 - Nov 17
This Quarter and Warm
TechBusinessRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
58,090 Total Clicks
Apr 17 - Oct 17
This Year and Average
Retail brands are leveraging the comforts of home to attract Gen X shoppers
Implications - With home and family ranked among the highest of Gen X priorities, it becomes clear why this demographic are increasingly drawn towards retail experiences that emphasize the comforts of being at home. From stores that recreate a home-style environment to retailers that make it easy to try on items from the bedroom, Gen X-targeted brands are adapting to this consumer segment's desire for comfort, familiarity and spending time with family over complex tech integration when shopping. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
111,253 Total Clicks
Mar 16 - Oct 17
This Year and Warm
BusinessRetail
Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform. [More]
SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
181,238 Total Clicks
Apr 15 - Sep 17
This Year and Warm
Trend Hunter Services
Brands open mega flagship stores to entice consumers to stay longer
Implications - As emerging trends in ecommerce have major impacts on brick and mortar retail spaces, retail brands are launching massive flagship stores in order to reposition themselves and create spaces for consumers to spend more time in. Creating a carefully curated environment that is engaging and awe-inspiring, physical retail is moving away from a purely transactional function towards a more inviting strategy that encourages shoppers to hang out and explore. This shift in consumer experience is especially targeted towards younger demographics who respond to more immersive engagement. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
149,662 Total Clicks
Mar 17 - Aug 17
This Year and Hot
BusinessNew VenturesRetail
Fresh fruits are made more enticing with user-friendly wrappers
Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. [More]
SCORE 6.2
Popularity
Activity
Freshness
Megatrends
Patterns
37,827 Total Clicks
Dec 16 - Aug 17
This Year and Warm
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
79,259 Total Clicks
Apr 16 - Jul 17
This Year and Warm