Consumer Insights

Emerging retail opportunities for innovators, entrepreneurs and creative minds

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Street-level activations help brands connect with on-foot commuters
Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
279,523 Total Clicks
Mar 16 - Jun 17
New and Hot
Retail experiences are designed around interactive athletic events
Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
83,475 Total Clicks
Nov 15 - Jun 17
Recent and Warm
Brand activations embed themselves into the air travel experience
Implications - As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily. [More]
SCORE 8.5
Popularity
Activity
Freshness
Megatrends
Patterns
180,579 Total Clicks
Aug 15 - Jun 17
This Week and Hot
Consumer Insight Topics: MarketingBusinessInteractiveRetail
In-store tech provides adaptive assistance to individual shoppers
Implications - While grocery prices tend to fluctuate to offer new deals each week, the use of technology within stores creates a much more personalized experience, offering deals and information to specific customers with little need for human intervention. By being able to analyze shopper data and offer assistance, responsive in-store display is becoming imperative for retailers who want to provide tailored customer service that adapts to the needs of individual consumers. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
153,744 Total Clicks
Dec 15 - Jun 17
This Month and Hot
Consumer Insight Topics: TechBusinessRetail
Retailers hyper-curate offerings to one category or commonality
Implications - In the information age, consumers are in a constant state of consumption that can be overwhelming. Thus, the prospect of choosing from several options during the consumption process is becoming less and less attractive. From a retail perspective, this means that omission has more power than addition. Some are responding by curating merchandise to a single category or commonality. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
89,454 Total Clicks
Feb 16 - Jun 17
This Month and Warm
Consumer Insight Topics: BusinessRetail
Retail product education increases casual shopper engagement
Implications - Being able to physically interact with products being one of the top advantages physical retail has over digital, stores are playing to this strength by creating engaging education sessions and in-store demonstrations to immerse casual shoppers. By taking a casual browser and turning them into a participant, brick and mortar retail spaces are able to provide a product experience for the consumer that can’t be replicated when shopping online. [More]
SCORE 7.9
Popularity
Activity
Freshness
Megatrends
Patterns
85,389 Total Clicks
Sep 16 - May 17
This Quarter and Warm
Consumer Insight Topics: BusinessRetail
Product display captivates consumers through shareable emotions
Implications - With the understanding that most consumers seek out memorable experiences they can then share through social media, brands are carefully curating sensory-packed spaces that cater specifically to that desire. Through elaborately immersive visual merchandising that sparks emotions within consumers, the modern retail environment has found a way to adapt to the highly competitive digital space by playing into it. [More]
SCORE 9.2
Popularity
Activity
Freshness
Megatrends
Patterns
86,426 Total Clicks
Jan 17 - May 17
This Quarter and V. Hot
Trend Hunter Services
Brands create seamless shopping micro-moments through digital assistance
Implications - Embracing the increasing interconnectivity of digital and physical, consumers are leveraging online resources to make their shopping experience, even more intuitive. Brands are adapting by taking an omnichannel approach to their consumer engagement, offering personalized assistive functions that help make shopping, either online or in-store, much more seamless. Where friction creates a barrier to purchase, brands that enhanced the shopper experience through impactful micro-moments will win out with the increasingly digital modern consumer. [More]
SCORE 6.5
Popularity
Activity
Freshness
Megatrends
Patterns
25,567 Total Clicks
Mar 17 - May 17
This Quarter and Mild
Consumer Insight Topics: TechMobileBusinessNew VenturesRetail
Consumers look to new services that further simplify meal-prep
Implications - Looking beyond subscription services and home delivery, consumers are taking advantage of in-store and boutique services that expedite the meal preparation process and provide an opportunity for hands-on guidance. This progression highlights the expanded expectations facing contemporary grocers, as well as the interest in educational services that allow customers to take knowledge of the skill home with them in addition to a finished product. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
109,657 Total Clicks
Jul 16 - Mar 17
This Quarter and Warm
Consumers embrace a new world of artisanal beef
Implications - With many health-conscious consumers treating red meat as an indulgence with consumption limited to a few meals a week, a variety of independent brands are stepping up to offer an elevated butcher experience that also falls in line with the progression toward a mainstream artisanal food culture. This shift highlights the expectation of an authentic food shopping experience in order to denote high quality, as well as suggesting considerable consumer interest in both sustainable food solutions. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
148,780 Total Clicks
Aug 16 - Feb 17
This Year and Warm
Consumer Insight Topics: BusinessLifestyleFoodHealthRetail