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Retail Consumer Insights

24-hr Retail
Retailers outside of food and beverage opt for round-the-clock consumer care
Implications - On-demand, 24-hr services are moving beyond QSR and food establishments into other retail spaces like fashion and beauty. Realizing the importance of customer care, brands are seeking to offer elements of convenience, personalization and access to their goods whenever customers need it. Such on-demand tactics by retailers, especially those not typically associated with such accessibility, speaks to the growing consideration of consumer needs among brands, to the point where retailers are adapting their business models and operating processes to better support them.
Workshop Question — How might you adapt your products or services to be more in sync with consumer needs when and where they need it?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Purposeful Pop-Up
Pop-ups center around topical local issues and how to address them
Implications - Businesses across industries are using pop-ups to highlight local causes (that are also globally relevant) in order to market their personal brand, while also engaging their customers. In an age where consumers are increasingly in-tune with both regional and global issues–and willing to support those causes–brands creating pop-up spaces that do so are prioritizing the empowered and goal-driven customer.
Workshop Question — How could your brand create pop-up experiences that target regional or global issues?
8.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Reduced Pop-Up
Waste-reducing pop-ups highlight environmental consumerism
Implications - Brands in the fashion and food industries are creating pop-up shops that highlight their products while producing zero or reduced waste. This shift comes as brands within this space aim to differentiate themselves from the negative environmental impact that's associated with their industries, while catering to the rise of eco-conscious consumerism.
Workshop Question — How could your brand establish itself as a leader in environmentally friendly production or positioning?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Theatrical Retail
Retailers take cues from the entertainment space
Implications - As the need for up-leveled in-store experiences continues to rise, retailers are looking outside their typical industries for inspiration. More specifically, retailers are looking to the immersive theater space to inspire their brick-and-mortar strategies. Taking stores to the next level of interactivity with products, services, and bands themselves gives the company a greater opportunity to make a lasting impression, and allow the consumer to be part of the offerings before even purchasing them.
Workshop Question — How can you create a more theatrical purchasing experience for your consumers?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Parcel Protection
Products and services specifically prevent online deliveries from being stolen
Implications - In response to the increased popularity of online shopping and the package thefts that exist as a result, companies are rolling out innovative services and products that protect online shoppers from having their goods stolen. Speaking to the opportunities that exist when it comes to catering to the modern shopper.
Workshop Question — What are some unaddressed concerns in your industry? How could your brand tackle these in a creative way?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Simplified Shopping Lists
Smart, predictive technology aids consumers with shopping list-makers
Implications - As more consumers turn to their phones to store their shopping lists, brands take this a step further with organization apps and predictive list-makers. New platforms that leverage AI, smart technology and voice-assistive tools make it easier than ever for consumers to keep track of what they need when they're shopping - and it can even help navigate physical stores. This shift in advanced retail communication allows consumers to stay on top of their to-do lists and increases seamless shopping experiences.
Workshop Question — How can you leverage smart brick-and-mortar technology to ease consumers' path to purchase?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Signed Inclusion
Businesses better accommodate people with hearing impairments
Implications - Whether for employees, customers or both, brands are better adapting to the needs of people with hearing impairments by creating environments in which employees and/or customers can communicate in sign language. By enhancing communication between employees and customers in this way, these brands are setting a precedent for how retail design can work to remove barriers to inclusion.
Workshop Question — In what areas could your brand better prioritize inclusion?
5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Beyond-Insta Retail
Curious consumers seek enlightenment over Instagram-worthy pop-ups
Implications - Brands take on the role of teachers and mentors, catering to consumers who have a heightened desire to learn and extend their current knowledge. While maintaining Instagram-worthy interiors, retailers begin to incorporate new tools like in-store audiobooks, fact walls, and up-leveled workshops to enhance the consumer's path to purchase. Brands who curate their retail experience to provide knowledge and storytelling in a simple, efficient way have a better chance of gaining the support of today’s consumer.
Workshop Question — How can you cater to the consumer desire for educational retail experiences that reach beyond social media?
8.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Sci-Fi Retail
Retailers curate spaces that resemble familiar and conceptual sci-fi motifs
Implications - Retail spaces that adopt sci-fi themes are on the rise, with brands taking inspiration either from real pop-cultural classics, or from conceptual designs with sci-fi inspirations. This shift comes as consumers increasingly seek out experiential purchase journeys that prioritize both function and intrigue.
Workshop Question — Conceptualize a sci-fi theme for your brand's retail spaces, or for a pop-up experience.
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Alternative Currency
Consumers can use creative forms of payment for limited engagements
Implications - Brands are launching activations that require consumers to exchange non-traditional forms of payment for products. Such promotions necessitate participation on behalf of the consumer to gain access to the brand. These activations highlight the ways brands can create accessible experiences that increase engagement and strengthen loyalty.
Workshop Question — If your brand was to run a pop-up that required alternative currency, what currency would your brand require?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends