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Sprawling, multi-option retail spaces speak to the Gen Z way of shopping
Implications - The fast pace society adheres to in the digital age has set the tone for convenience and speed in the retail space. However, as Gen Z ages, their propensity for leisurely in-store shopping ushers in sprawling spaces designed for browsing. The youth generation enjoys this approach as it taps into a predator-prey aspect of shopping that they enjoy. Unlike Millennials, this generation sees a product as a means of expression more powerful than an experience or memory and enjoys taking the time to find and choose the right item. [More]
SCORE 9
Popularity
Activity
Freshness
Megatrends
Patterns
237,573 Total Clicks
May 16 - Apr 18
This Month and V. Hot
BusinessRetail
Single use eye masks soothe and de-puff the undereye
Implications - For many consumers, targeted eye masks that soothe the skin and reduce puffiness simultaneously deliver an experiential moment to indulge in self-care. To accommodate the growth of the face mask market, brands are diversifying their offerings by targeting specific value props. Products like targeted eye masks cater to the consumer desire for customized personal routines. [More]
SCORE 4.5
Popularity
Activity
Freshness
Megatrends
Patterns
20,444 Total Clicks
Dec 17 - Mar 18
This Month and Untested
Brands offer on-site 3D-printing as customized promotion tools
Implications - Retailers are taking in-store customization to another level by offering on-site 3D-printing kiosks that allow customers to personalize the various items they're looking to purchase. These kiosks function as effective promotional tools for the brands themselves, and give consumers highly targeted products that meet their exact needs and preferences. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
144,293 Total Clicks
Jan 15 - Mar 18
This Quarter and Hot
TechArt & DesignBusinessRetail
Beauty products cater to reactive skin through the power of omission
Implications - Building off the clean beauty movement, cosmetics and skincare companies choose to limit the number of ingredients in their products to service those with allergy-prone and sensitive skin. By specifically claiming status as hypoallergenic, these products directly service a traditionally under-served demographic, while maintaining mass appeal for those that prioritize purity in skincare. [More]
SCORE 5
Popularity
Activity
Freshness
Megatrends
Patterns
23,842 Total Clicks
May 17 - Mar 18
This Quarter and Untested
FashionBusinessEcoCosmeticsRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Private label food products contribute to driving flavor innovation
Implications - In contrast to the days where private brand foods served as a cost-effective alternatives to name brand products, store brand food items are now participating in setting flavor trends by experimenting with limited edition and seasonal offerings. Setting industry precedents with private labels gives retailers the chance to distinguish their brand identity from a customer perspective. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
30,191 Total Clicks
May 17 - Mar 18
This Quarter and Mild
Floating venues become a new home for shops and eateries
Implications - Reinventing the brick-and-mortar experience, brands are creating a new way to consume commodities via floating venues. Channelling an element of escapism and adventure, these new arenas aim to add value to non-virtual shopping. Altering the real estate of traditional retailers forecasts a futuristic approach, which is to excite consumers into visiting a physical location – countering competition from online retailers. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
69,279 Total Clicks
Aug 16 - Feb 18
This Quarter and Warm
MarketingBusinessLifestyleRetail
Retailers outside of tech incorporate in-store games to boost engagement
Implications - Non-tech retailers are incorporating gaming in various forms in stores for the purpose of boosting engagement with their brands and products. This shift comes as brick and mortar increasingly relies on the same levels of interactivity that e-commerce incorporates so fluidly, catering to consumers who are seeking the best of both worlds in their purchase journeys. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
87,376 Total Clicks
May 16 - Feb 18
This Quarter and Warm
TechBusinessRetail
Trend Hunter Services
Retailers leverage voice assistive technology in the purchase journey
Implications - Brands are taking inspiration from Amazon’s Alexa by offering their own platforms and voice activated technologies that allow consumers to shop by speaking to their phones, or home control devices. From a consumer perspective, this distinct purchase journey offers an amalgamation of the personalization offered in in-person shopping experiences, coupled with the convenience of shopping online. [More]
SCORE 6
Popularity
Activity
Freshness
Megatrends
Patterns
26,849 Total Clicks
Aug 17 - Jan 18
This Quarter and Mild
TechBusinessRetail
Brands are displaying products outside the store setting as a fun retreat
Implications - As consumers seek out retail experiences that go beyond simple product purchasing, brands are taking note by setting up showrooms and product displays that take place in alternative settings, specifically environments that offer rest and relaxation. Offering consumers hotel rooms and apartment units that integrate the brand’s product lines, retailers are allowing consumers to experience what enjoying their products would be like in real-world settings. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
87,560 Total Clicks
Dec 16 - Jan 18
This Quarter and Warm
BusinessLifestyleRetail
Products made by small businesses reach a new market by enhancing availability
Implications - Though the majority of North American consumers are interested in buying from small businesses, the lack of accessibility (and therefore, convenience) can be a barrier. Small businesses are responding by innovating around the delivery of their products. This opens artisan products up to an entirely new market, capitalizing on the desire to buy consciously. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
57,016 Total Clicks
Apr 16 - Jan 18
This Year and Warm
BusinessLifestyleNew VenturesRetail