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Businesses focus on providing a multitude of products and services in one place
Implications - Brands are taking the one-stop-shop format to the next level by offering consumes an easier ways to plan, access and complete all their necessary shopping needs in one go. Tapping in-store offerings as well as online apps, brands are realizing the importance of convenience when it comes to consumer experiences, and with that, are combining often different experiences to become one unique activity. From retail destinations that give you all your wedding necessities to branded apps that combine online loyalty programs with in-store functionalities, these examples not only offer convenience, but speaks to the growing desire for customized experiences among consumers.

Homework Question - In what ways could your brand customize your product or service experience to be more convenient and aligned to their needs and rituals? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
61,616 Total Clicks
Jun 17 - Jan 19
This Week and Average
BusinessRetail
Online shopping evolves into completely virtual experiences
Implications - Moving further away from traditional brick-and-mortar experiences, brands are focusing more and more on virtual online experiences to give consumers a more multi-sensory and convenient way to engage with products. More than just an in-store aid, VR technology is moving front and center into many retail experiences to not only offer elements of multimedia, but allow consumers to engage in on-site retail experiences from the comfort of their own homes or while on-the-go.

Homework Question - Think about the ways you currently utilize technology in your product or retail experiences. How could you elevate that to be more all-encompassing for the consumer? [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
42,270 Total Clicks
Feb 18 - Jan 19
This Month and Average
TechBusinessRetail
Brands incorporate shoppable VR campaigns into their marketing tactics
Implications - Combining the in-person purchase journey with the comfort of ordering from home, retailers are incorporating shoppable VR ads and videos into their campaigns. For the most part, these unique campaigns are testing the functionality and potential of purchasing via virtual reality, all the while catering to consumers seeking the trial and error elements of in-person shopping, with the convenience associated with online shopping.

Homework Question - Conceptualize a shoppable VR platform that your customers could use in their homes. [More]

SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
58,600 Total Clicks
Apr 17 - Dec 18
This Quarter and Warm
TechBusinessRetail
Retailers tap voice tech to supercharge their in-store experience
Implications - While some companies choose to leverage voice assistant technology to create a contactless path-to-purchase, others are tapping into the hesitation that some consumers have against actually purchasing products through voice technology and are instead working to leverage it to drive in-store sales. These examples show that for those who would prefer shopping in-store, voice technology can still contribute to a more seamless path-to-purchase.

Homework Question - How does your consumer feel about the way your brand is engaging with emerging technologies? [More]

SCORE 6.8
Popularity
Activity
Freshness
Megatrends
Patterns
16,324 Total Clicks
Nov 18 - Dec 18
This Quarter and Average
TechBusinessGadgetsRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Robot assistants in retail spaces enhance productivity
Implications - The incorporations of human-like robots into retail spaces has enhanced efficiency and workflow. In addition to enhancing productivity, these assistive robots are able to create experiential purchase journeys for customers in a way that appeals to their desire for convenience and novelty while shopping.

Homework Question - At what point in the purchase journey could your customers make use of a robot assistant? [More]

SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
38,446 Total Clicks
Jan 18 - Dec 18
This Quarter and Mild
TechBusinessRobotsRetail
Pop-up experiences are now including grooming activations
Implications - Pop-up spaces related to grooming are increasingly popular, showing that it's not just clothing or food retailers that are able to effectively market via activations. Consumers' willingness to make semi-permanent cosmetic purchases via temporary retail experiences reveals their continued prioritization of experience in their shopping journey.

Homework Question - Conceptualize a new pop-up space for your brand's product/service. [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
93,996 Total Clicks
Mar 18 - Dec 18
This Quarter and Warm
BusinessRetail
Credit and debit cards are designed with analog buttons
Implications - Banking institutions are giving consumers the ability to interact with dynamic credit and debit cards, differentiated by analog buttons. While the specific functions of these buttons can vary, the increased appearance of this feature suggests that in today's chaotic and contactless world, some still desire the gratification of haptic feedback.

Homework Question - What analog process could your brand re-introduce to differentiate it's offering? [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
36,691 Total Clicks
Aug 17 - Nov 18
This Quarter and Warm
Trend Hunter Services
Grocers debut more curated versions of their stores to redefine their brand
Implications - Allowing shoppers to have a more streamlined and occasionally up-leveled experience, grocers are turning to smaller format stores to allow them to experiment with a new focus on specific products or consumers. This more focused approach not only provides a more convenient experience for the shopper, but more importantly allows companies in this space to experiment with their brand experience as well.

Homework Question - Pick one specific demographic you already market to. What would it look like if you were to focus specifically on exactly what that consumer wants from your brand? [More]

SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
49,541 Total Clicks
Dec 17 - Nov 18
This Quarter and Hot
BusinessLifestyleFoodRetail
Fast fashion brands appeal via minimalist retail spaces
Implications - The fast fashion industry is taking cues from its high-end counterparts by offering retail spaces that are minimalist in design, and in the quantity of clothing and accessories they display. These shops allow for consumers to feel the same level of exclusivity they would at high-end stores, but at much more accessible prices.

Homework Question - Conceptualize a minimalist retail space for your product/service. [More]

SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
82,677 Total Clicks
Aug 17 - Nov 18
This Quarter and Warm
Art & DesignBusinessRetail
Fitting rooms in retail spaces offer virtual and augmented functions
Implications - Some brick-and-mortar retail spaces no longer require that customers test out clothes before they purchase, as mirrors, VR and AR tech are allowing for shoppers to see what the items would look like on them without having to actually try them on. Such tools allow for brands to offer enhance the purchase journey via novelty and personalization.

Homework Question - Conceptualize an AR/VR tool that your brand could use in an app, in-store, or in its product/service. [More]

SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
110,868 Total Clicks
Nov 15 - Nov 18
This Quarter and Warm
BusinessRetail