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Retail Consumer Insights

Absorbent Package
Businesses are using moisture-reducing packaging without desiccant packets
Trend - Businesses are using custom packaging that reduces moisture levels with custom materials that do not require desiccant packets. These packaging materials are more sustainable and cost-effective than traditional plastic packages while having active moisture-reducing qualities that protect contents.

Insight - Brands that sell moisture-sensitive products, such as textiles, F&B, or electronics, are tasked with ensuring their products are sufficiently protected while maintaining low packaging costs and adhering to sustainability goals. These complex desires are leading to material science companies creating new solutions that aim to replace traditional packaging methods. Brands that partner with these material manufacturers can differentiate themselves from competitors and more quickly achieve goals.
Workshop Question - How could your brand improve its operations' sustainability by focusing on packaging innovations?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mobile AI
Retailers are using AI to add unique features to their mobile retail apps
Trend - Retailers are launching mobile apps with AI-powered features designed to replace their existing apps. These apps offer recommendations, conversational support, image search, and features unique to certain retailers. These brands aim to improve customer retention while reducing ordering friction.

Insight - Partially onset by the pandemic, many consumers are now accustomed to shopping for nearly every type of product on a website or mobile app. However, the ease of these apps makes many consumers purchase products that are not optimal, leading to high return rates. To maintain the low-friction ordering system of mobile apps while aiming to reduce return rates, many retailers looking to AI to improve services. Brands that implement these AI updates can improve customer satisfaction and retention.
Workshop Question - How could your brand improve its customer satisfaction rates through AI features?
8.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Display
Brands are crafting clear screens for workplaces and higher-income consumers
Trend - Televisions and displays with fully-transparent frames are now being manufactured for consumers. These displays improve workplace installations, video calling, and aesthetics for homes, as they can be fully hidden when powered off. These are high-cost products for more luxury consumers.

Insight - For higher-income consumers, aesthetics are a large factor when considering investing in new products. This is similar for future-facing workplaces looking to augment their buildings with the latest technologies. These two markets align on priorities; products must be innovative with clear value-adds without negatively impacting aesthetics. These desires are leading to brands crafting near-invisible devices with unique features that cannot be mimicked by lower-cost alternatives.
Workshop Question - How could your brand create unique products designed to meet the needs of higher-income consumers?
8.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transparent Retail
Sustainable retailers highlight their initiatives and impact in-store
Trend - Sustainable stores and eco-friendly in-store initiatives are making the impact of their products clearer to their customers. These brands are using receipts, labels and displays to highlight production and sourcing processes--catering to the growing demand for transparency from businesses.

Insight - Sustainable consumption is becoming a priority for more consumers, and readily accessible information on these topics has made consumers more critical of green claims. Brands are aiming to appeal to the modern consumer via sustainability initiatives--particularly Gen Z and Millennials--are more likely to establish trust when they offer transparent snapshots into their business.
Workshop Question - How can your brand create trust with its customers via in-store experiences or initiatives?
7.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Retail Ad
Smart retail shelves are being used to provide customizable in-store marketing
Trend - Brick-and-mortar retailers are implementing smart retail shelf displays to market to consumers at the point of sale. These displays are eye-catching and provide helpful information or video advertisements–enhancing in-store immersion for nearby consumers.

Insight - Even in the post-pandemic world, in-store shopping has struggled to recover to its pre-covid numbers, as customers have become far more comfortable shopping exclusively online. As a result, retailers are consistently seeking new features for in-store shopping that online services cannot provide. These retailers desire ways to demonstrate the core value of in-store shopping, and are increasingly investing in immersive experiences to draw customers into their stores.
Workshop Question - How might your brand benefit from offering immersive experiences or events to attract new and existing customers to return?
7.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
P2P Return
E-commerce marketplaces are facilitating direct peer-to-peer returns for efficiency
Trend - E-commerce networks are implementing peer-to-peer (P2P) returns networks that directly connect returned products to consumers purchasing used or previously-owned products. These systems save on items being shipped twice, saving both money and environmental impact for the parties involved.

Insight - As more and more consumers choose to shop online rather than in brick and mortar stores, various costs amount for businesses, including shipping, RMA costs, and the cost of off-setting environmental impacts. On the other hand, consumers who shop online do not want these costs placed onto them and desire more affordable prices than in-stores. In an effort to reconcile these various costs without additionally charging consumers, businesses are turning to third-party solutions.
Workshop Question - How could your brand leverage peer-to-peer systems to improve aspects of its business?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Authentic Soup
Brands are introducing for-home soup kits inspired by African cultural dishes
Trend - Brands in North America are debuting soup kits inspired by African cuisine. Created in partnership with African chefs, these kits deliver authentic flavors and ingredients from across Africa to homes in North America. These kits are easy to prepare and come with all necessary ingredients.

Insight - The diverse population in North American countries leads to consumers being more interested in trying meals from different cultures. Additionally, individuals with rich cultural backgrounds enjoy sharing recipes and dishes from their heritage with others, as this act can serve as a bonding experience for the parties involved. Brands are identifying this trend and launching pre-packaged products with authentic ingredients that streamline these activities for consumers.
Workshop Question - How could your brand draw inspiration from diverse cultural recipes to fuel its future product decisions?
5.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
NFT Vending
Companies are creating vending machines that dispense digital NFTs
Trend - Non-Fungible Token (NFT) vending machines have gained popularity as a way to facilitate the sale and purchase of NFTs in a convenient fashion. These machines allow creators to showcase their digital assets to a broader audience while buyers can easily browse and acquire NFTs.

Insight - Consumers often desire a sense of exclusivity and the ability to own and enjoy digital assets in a new way. However, consumers who aren't well-versed with NFTs may find the purchase process complex or intimidating. The convenience of vending machines attracts new consumers who may be interested in acquiring NFTs but require a straightforward, user-friendly interface to do so.
Workshop Question - How can your brand make it easier for consumers to acquire and enjoy digital assets relevant to its product/service?
7.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Daily Automation
Advanced robots are being used to automate simple to complex tasks
Trend - Robotics companies are launching advanced robots capable of automating tasks in the workplace and the home. These robots have dexterous limbs, precision accuracy, and reliable problem-solving skills. Businesses are using these to automate simple and menial to complex jobs in the workplace.

Insight - Some of the most undesirable tasks in the workplace and in the home are menial, repetitive duties. The agents responsible for these tasks often burnout of their jobs quickly, leading to high turnover rates in the workplace, or tasks left unfinished in the home. Given the simplicity of many of these tasks, businesses desire automated solutions that alleviate strain from workers to focus energy on more complex tasks. Robotics brands are launching dexterous, capable robots in response.
Workshop Question - How could your brand benefit from access to advanced robotic workers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Transforming Lapdock
New startups are focusing on laptop-style transformation kits for devices
Trend - New companies are emerging with a focus on laptop-style transformation kits for portable devices. Compatible with mobile phones, handheld PCs, and other compact devices, these transformation kits offer full laptop-style functionality through wired or wireless connectivity options.

Insight - Many individuals who work from home enjoy travelling while working, such as to a local coffee shop or on a longer vacation. However, investing in a full-size laptop to work on-the-go is often out-of-reach or not convenient for workers. While thin-and-light laptops offer affordability and portability, these devices have limited usage outside of basic typing functionality. Brands are responding to the desire for affordable, portable workstations with lapdocks for mobile devices.
Workshop Question - How can brands further enhance the functionality of consumers' smartphones with larger-scale accessories?
6.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends