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Older Gen Z's conflicting needs are consolidated through retail tech
Implications - The older half of Generation Z -- dubbed 'Z-Tribe' through Trend Hunter's research -- has conflicting appreciations for both in-store shopping, and streamlined digital experiences. Omnichannel consolidates these needs. Some retail brands are taking this a step further by explicitly targeting this youth generation through store design, experience, and integration of their social media habits. [More]
SCORE 9.1
Popularity
Activity
Freshness
Megatrends
Patterns
139,777 Total Clicks
Jul 16 - Aug 18
This Month and V. Hot
BusinessRetail
Brands incorporate DIY elements into their retail spaces
Implications - Brands are enhancing their brick-and-mortar spaces by incorporating DIY components into them – a fact most prevalent in the food and beverage industry. These spaces cater to the consumer desire for customization in a way that also engages them, allowing for more positive associations with the brand and its perceived ability to offer experiential environments, with relatively minimal employee effort. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
96,600 Total Clicks
Dec 16 - Jul 18
This Quarter and Hot
BusinessRetail
Buy-now-pay-later platforms gain popularity in purchasing everyday goods
Implications - Where layaway-type payment plans have traditionally been used to buy larger items like home appliances, this model is now being used for online purchases of things such as flights and clothing. For credit-averse Millennials, in particular, this shift means that consumers are able to debit the purchase today and pay for it in installments as funds become available. Solutions like these are especially important as consumption habits change and Millennial consumers continue to engage with brands that align with their core values and lifestyle preferences. [More]
SCORE 4.8
Popularity
Activity
Freshness
Megatrends
Patterns
14,327 Total Clicks
Jun 17 - Jun 18
This Year and Untested
BusinessLifestyleRetailCredit Crunch
Stores leverages technology to help consumers find and learn about products
Implications - To improve brick-and-mortar retail, brands are implementing advanced technologies like store map apps and navigation tablets. Giving shoppers the power to browse and direct themselves through a store using technology satisfies the consumer desire for quick and easy in-store shopping experiences. Simplifying the consumer’s path to purchase improves omnichannel retail by reinforcing the seamlessness of today's retail landscape. [More]
SCORE 4.9
Popularity
Activity
Freshness
Megatrends
Patterns
73,885 Total Clicks
Sep 17 - Jun 18
This Year and Untested
TechBusinessRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Brands employ illusions in the layout of their retail spaces
Implications - Brands are employing illusory designs in their brick-and-mortar spaces in order to enhance the overall customer experience. This shift caters to the consumer preference for experiential retail spaces, while giving brands some flexibility in cost due to the fact that these illusory designs can be constructed without the addition of tech, or entirely new services within stores. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
121,273 Total Clicks
Jul 16 - Jun 18
This Year and Warm
Laundromats are reinvented as appealing, multi-functional spaces
Implications - Taking cues from the retail industry, laundromats are being redesigned and re-positioned with hybridization in mind. Merging the concept of laundromats with retail spaces, cafes and beyond, savvy business owners are re-imagining the laundromat as a place where its customers actually want to spend time. This reinvention speaks to the way in which consumers are focused on maximizing their time whether through experiences that enhance their enjoyment or serve to solve a problem. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
70,572 Total Clicks
Mar 16 - May 18
This Year and Warm
BusinessLifestyleLifeRetail
Pop-up experiences increase urgency by adopting personalization opportunities
Implications - Over the past few years, pop-up locations have proven to be an effective way for brands to create meaningful opportunities for engagement with consumers, especially brands that primarily function online. This approach is being taken to the next level, however, through personalization experiences that exclusively take place as part of a pop-up experience. Further incentivizing consumers to visit these locations, this approach plays on consumers' interest in exclusive products and experiences. [More]
SCORE 7.5
Popularity
Activity
Freshness
Megatrends
Patterns
56,551 Total Clicks
Jan 17 - Apr 18
This Year and Warm
MarketingBusinessInteractiveRetail
Trend Hunter Services
Sprawling, multi-option retail spaces speak to the Gen Z way of shopping
Implications - The fast pace society adheres to in the digital age has set the tone for convenience and speed in the retail space. However, as Gen Z ages, their propensity for leisurely in-store shopping ushers in sprawling spaces designed for browsing. The youth generation enjoys this approach as it taps into a predator-prey aspect of shopping that they enjoy. Unlike Millennials, this generation sees a product as a means of expression more powerful than an experience or memory and enjoys taking the time to find and choose the right item. [More]
SCORE 8.1
Popularity
Activity
Freshness
Megatrends
Patterns
254,827 Total Clicks
May 16 - Apr 18
This Year and Hot
BusinessRetail
Single use eye masks soothe and de-puff the undereye
Implications - For many consumers, targeted eye masks that soothe the skin and reduce puffiness simultaneously deliver an experiential moment to indulge in self-care. To accommodate the growth of the face mask market, brands are diversifying their offerings by targeting specific value props. Products like targeted eye masks cater to the consumer desire for customized personal routines. [More]
SCORE 3.7
Popularity
Activity
Freshness
Megatrends
Patterns
28,771 Total Clicks
Dec 17 - Mar 18
This Year and Untested
Brands offer on-site 3D-printing as customized promotion tools
Implications - Retailers are taking in-store customization to another level by offering on-site 3D-printing kiosks that allow customers to personalize the various items they're looking to purchase. These kiosks function as effective promotional tools for the brands themselves, and give consumers highly targeted products that meet their exact needs and preferences. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
152,447 Total Clicks
Jan 15 - Mar 18
This Year and Hot
TechArt & DesignBusinessRetail