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Tech-savvy Gen X shoppers connect with brands offering digital discounts
Implications - No longer sifting through endless magazines and newspapers to find the latest coupons for their favorite stores, the newly tech-integrated Gen X community is looking to engage with brands that make deal-hunting seamless via apps and mobile promotions. The generation that appreciates value but is still looking to spend money, Gen X consumers are integrating more mobile and online usage into their shopping habits to ensure they get the best bang for their buck. Brands adapting to this connected lifestyle are making sure to stand out through apps that make it easy to find money-saving offers. [More]
SCORE 7.1
Popularity
Activity
Freshness
Megatrends
Patterns
48,666 Total Clicks
Apr 17 - Oct 17
This Week and Average
Retail brands are leveraging the comforts of home to attract Gen X shoppers
Implications - With home and family ranked among the highest of Gen X priorities, it becomes clear why this demographic are increasingly drawn towards retail experiences that emphasize the comforts of being at home. From stores that recreate a home-style environment to retailers that make it easy to try on items from the bedroom, Gen X-targeted brands are adapting to this consumer segment's desire for comfort, familiarity and spending time with family over complex tech integration when shopping. [More]
SCORE 8.3
Popularity
Activity
Freshness
Megatrends
Patterns
99,613 Total Clicks
Mar 16 - Oct 17
This Month and Warm
BusinessRetail
Beauty brands create more experiential in-store services
Implications - Beauty related retail spaces have long been more interactive in nature than most other industries, and beauty brands are enhancing this further by creating environments that fully immerse consumers into the products and services they offer. Whether through invigorating the senses or offering interactive tech displays, this shift indicates the need for brands to go the extra mile in order to engage a consumer base that is increasingly experiencing retail fatigue, as it tries to navigate an industry that is available on every possible platform. [More]
SCORE 7.2
Popularity
Activity
Freshness
Megatrends
Patterns
166,016 Total Clicks
Apr 15 - Sep 17
This Quarter and Warm
Brands open mega flagship stores to entice consumers to stay longer
Implications - As emerging trends in ecommerce have major impacts on brick and mortar retail spaces, retail brands are launching massive flagship stores in order to reposition themselves and create spaces for consumers to spend more time in. Creating a carefully curated environment that is engaging and awe-inspiring, physical retail is moving away from a purely transactional function towards a more inviting strategy that encourages shoppers to hang out and explore. This shift in consumer experience is especially targeted towards younger demographics who respond to more immersive engagement. [More]
SCORE 7.6
Popularity
Activity
Freshness
Megatrends
Patterns
139,860 Total Clicks
Mar 17 - Aug 17
This Quarter and Hot
BusinessNew VenturesRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Fresh fruits are made more enticing with user-friendly wrappers
Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. [More]
SCORE 6.6
Popularity
Activity
Freshness
Megatrends
Patterns
34,171 Total Clicks
Dec 16 - Aug 17
This Quarter and Warm
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
73,353 Total Clicks
Apr 16 - Jul 17
This Year and Warm
AR features entice consumers to engage with products in-store
Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store. [More]
SCORE 7.4
Popularity
Activity
Freshness
Megatrends
Patterns
117,756 Total Clicks
Mar 15 - Jul 17
This Year and Warm
Trend Hunter Services
Path to purchase is simplified through credit-connected loyalty cards
Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]
SCORE 5.4
Popularity
Activity
Freshness
Megatrends
Patterns
14,952 Total Clicks
Oct 16 - Jul 17
This Year and Mild
TechMobileBusinessLifestyleRetail
Pre-assembled meals provide a healthy and fresh option for busy shoppers
Implications - Staying competitive with the modern instant gratification culture, grocery stores are offering an increasingly gourmet range of ready-to-eat meals that are easy to take on the go and require minimal, if any, preparation. As health-conscious consumers begin looking for fresh foods outside of the frozen section, supermarkets are offering already assembled plates to help take the guesswork out of meal-prep, providing a fast solution that’s perfect for the Millennial professional on their lunch break or the busy parent who has limited time to make a healthy meal for themselves. [More]
SCORE 6.3
Popularity
Activity
Freshness
Megatrends
Patterns
73,245 Total Clicks
Feb 16 - Jun 17
This Year and Warm
BusinessLifestyleFoodRetail
Customizable options redesign the experience of ordering food and beverage
Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process. [More]
SCORE 7
Popularity
Activity
Freshness
Megatrends
Patterns
125,881 Total Clicks
Nov 15 - Jun 17
This Year and Warm