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Retail Consumer Insights

App-Based Retail
Retailers create apps to accompany customers' in-store experiences
Trend - Retailers are increasingly merging the convenience of online shopping with the engagement of in-person retail--now with accompanied in-store apps. These apps help enhance customer experiences with everything from product information to shopping assistance.

Insight - Consumers' appreciation for online shopping comes from its convenience, and the wide range of choices they have when shopping online. However, in-person shopping offers a different level of engagement with products, and makes consumers feel more confident in their purchase decisions. Brands that are merging the benefits of both will be increasingly relevant in the contemporary brick and mortar space.
Workshop Question - How could your brand merge digital and in-person shopping experiences?
8.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Livestream Retail
Fashion and beauty brands offer livestream shopping experiences
Trend - With livestreaming being popular across a wide range of apps, fashion and beauty brands are increasingly using livestreaming as a way to market their clothes and beauty products, while simultaneously having customers buy them.

Insight - Branded, celebrity, or influencer-featuring livestreams have sway among Gen Z and young Millennials in-particular, with livestreaming being perceived as more authentic and less edited than other forms of marketing. For brands, using this authenticity helps them build campaigns that offer immediate returns, while connecting them with their target audiences.
Workshop Question - How could your brand leverage livestream retail?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Upcycled Retailer
Retail stores feature upcycled construction or decor pieces
Trend - As sustainability becomes increasingly important to consumers and businesses alike, retailers are using various upcycled materials in either the construction or interior designs of their stores.

Insight - As climate change worsens, anxiety and guilt among consumers who fear for the future of the environment is also worsening. Consumers who want to see brands change in order to better reflect principles of sustainability are looking at both the micro and macro ways that businesses are doing that--and will prioritize brands that take the most impactful approach to sustainability.
Workshop Question - How could your brand better ensure it's prioritizing sustainability?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Local Retail
Large retailers incorporate elements of local products or materials into their stores
Trend - In order to help support local economies, some multinational companies are selling locally sourced products, or building their stores with locally sourced materials. This shift comes as small businesses and economies struggle to catch up in a post-pandemic world.

Insight - The pandemic's enormous impact on small businesses in North America has resulted in more consumers wanting to support their local businesses and economies. In order to cater to these consumers, large companies are aiming to brand themselves as community-supporting organizations--making consumers feel more comfortable with purchasing from them.
Workshop Question - How could your brand help support its local economy?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Hub
Unstaffed retailers are popping up in densely populated areas
Trend - Retail hubs like hotels, offices and malls are increasingly featuring unstaffed stores in order to speed up consumers' shopping times. These stores allow for smart detection and automatic charges for products that consumers purchase.

Insight - Consumers who prioritize convenience when shopping expect that brands make the entire purchase journey simpler for them. With smart technology now making automated payments and in-store info more accessible, consumers who prefer in-and-out shopping journeys are increasingly being catered to.
Workshop Question - How could your brand better prioritize convenience within its purchase journey?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Mindful Shopping
Brands curate relaxing shopping experiences for people with varying needs
Trend - Brands are curating mindful shopping experiences for consumers--either for the entire shopping experience or during certain times of theday. These quiet retail environments are designed for neurodiverse people, and/or for people who generally prefer shopping in relaxed spaces.

Insight - As consumers become more vocal about their needs and preferences, brands are recognizing that one-size-fits-all approaches to retail, products, services and production are no longer relevant. Now, consumers with varying needs and preferences expect that brands cater to them in a way that's more adaptable and inclusive.
Workshop Question - How is your brand authentically prioritizing inclusion?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Autonomous Grocery
Unstaffed grocery stores become more common as tech in this space advances
Trend - Unstaffed grocery stores and markets are becoming popular as businesses collaborate with tech companies--installing smart systems that allow for seamless in-store transactions where consumers can simply walk out with their items and be charged automatically.

Insight - Smart technology is commonly used to organize consumers' homes, professional responsibilites, and general lifestyles. By incorporating smart or autonomous tech into the retail environment, brands are able to offer convenience for busy consumers.
Workshop Question - How could your brand elevate its purchase journey for customers?
8.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Circular Pop-Up
Branded pop-ups tout the benefits of the circular economy
Trend - Fashion and accessory brands are curating pop-ups that feature used and upcycled products in the hopes of both promoting their brands, and educating visitors on how to be part of the circular economy.

Insight - Adhering to principles of sustainability has become crucial for brands that are trying to remain relevant--particularly as climate change worsens and its impact on the environment causes anxiety among consumers. On average, consumer opinion is aligned with science in this space, and more are pushing for brands to do their part in reducing their impact.
Workshop Question - How is your brand authentically prioritizing sustainability?
7.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Phygital Retail
Brands merge physical and digital worlds in retail spaces
Trend - Though digital elements in retail spaces aren't new, brands are now designing "phygital" in-store experiences from the ground-up. These stores offer a blend of experiences--the interaction of in-person retail, the convenience of e-commerce, and the novelty that's associated with tech-forward retail experienes.

Insight - The post-pandemic world has brought on many changes, but more consumers are now looking ahead and forward to a world with lifted restrictions that they can explore. Brands can find opportunities in this renewed hope among consumers, curating unique experiences for customers to enjoy.
Workshop Question - What kind of customer-focused experiences can your brand create?
8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Interactive Branding
Companies are making new products accessible with interactive experiences
Trend - Brands across various industries are finding new ways to introduce their products to consumers through interactive experiences and product workshops. These events make new products more accessible and less daunting to consumers as they provide product knowledge through hands-on learning.

Insight - Companies are opting for interactive introductions to their launches to provide product transparency. Consumers are searching for brands that offer detailed information about their products to ensure they understand all aspects of the items they purchase before making informed choices. As a result, companies are hosting events to increase accessibility to product and brand knowledge.
Workshop Question - What resources can your company offer to increase brand and product knowledge?
7.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends