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Fresh fruits are made more enticing with user-friendly wrappers
Implications - While consumers are far from impressed when it comes to casing a naturally wrapped fruit in excess packaging to the detriment of the environment, they are however enticed by innovative packaging that offers user benefits beyond grocery display. Taking consumer behavior into account, produce brands are repositioning fruits to come in practical forms of encasement that draw in choice-inundated consumers who are looking for ways to incorporate healthier foods into their daily lives but find them impractical. [More]
SCORE 6.9
Popularity
Activity
Freshness
Megatrends
Patterns
29,447 Total Clicks
Dec 16 - Aug 17
This Month and Warm
In-store customization stations generate engagement from Gen Z
Implications - In an effort to make brick and mortar retail spaces more of a destination for families, brands are offering in-store customization of toys and products for kids. Encouraging the children of maker parents to add their own personal touch to a product and make it truly unique to them, these brands are creating memorable moments for families to share in, enhancing engagement within the retail space. This interactivity appeals to the Gen Z demographic as they are interested in taking their world into their own hands and creating rather than passively buying. [More]
SCORE 7.3
Popularity
Activity
Freshness
Megatrends
Patterns
69,566 Total Clicks
Apr 16 - Jul 17
This Month and Warm
AR features entice consumers to engage with products in-store
Implications - Incorporating augmented reality features into product packaging and displays is quickly becoming the new way for brands to create a memorable experience for consumers. These interactive moments enhance the shopping experience through engagement that is inspiring and visually enchanting. In addition to enticing consumers on location, AR interactions also generate social media content, spreading word of mouth marketing on a wider scale and showcasing the importance of engaging the constantly connected consumer via digital mediums even in-store. [More]
SCORE 7.7
Popularity
Activity
Freshness
Megatrends
Patterns
108,850 Total Clicks
Mar 15 - Jul 17
This Month and Warm
Path to purchase is simplified through credit-connected loyalty cards
Implications - Consumers are often looking for speed and convenience when it comes to their regular buying habits and therefore, are more likely to utilize a loyalty card that doesn’t involve too many steps. Some brands, particularly in industries where consumers make frequent purchases, are starting to offer straight-through loyalty cards that don’t ever need to be topped off after initial setup. By removing one extra step in the consumer’s path to purchase, these brands are encouraging increased loyalty with consumers and improving overall in-store experience. [More]
SCORE 5.6
Popularity
Activity
Freshness
Megatrends
Patterns
13,499 Total Clicks
Oct 16 - Jul 17
This Quarter and Mild
TechMobileBusinessLifestyleRetail
The 6 Patterns of Opportunity & Top 18 Megatrends
Pre-assembled meals provide a healthy and fresh option for busy shoppers
Implications - Staying competitive with the modern instant gratification culture, grocery stores are offering an increasingly gourmet range of ready-to-eat meals that are easy to take on the go and require minimal, if any, preparation. As health-conscious consumers begin looking for fresh foods outside of the frozen section, supermarkets are offering already assembled plates to help take the guesswork out of meal-prep, providing a fast solution that’s perfect for the Millennial professional on their lunch break or the busy parent who has limited time to make a healthy meal for themselves. [More]
SCORE 6.7
Popularity
Activity
Freshness
Megatrends
Patterns
68,705 Total Clicks
Feb 16 - Jun 17
This Quarter and Warm
BusinessLifestyleFoodRetail
Customizable options redesign the experience of ordering food and beverage
Implications - As consumers look for experiences that balance authenticity and personalization, brands are moving to offer customizable food and beverage experiences that reimagine the ordering process. This progression highlights the need to incorporate unexpected, exciting elements to the retail experience in order to allow customers to feel in control of the process. [More]
SCORE 7.8
Popularity
Activity
Freshness
Megatrends
Patterns
103,279 Total Clicks
Nov 15 - Jun 17
This Quarter and Warm
Street-level activations help brands connect with on-foot commuters
Implications - As brands have almost seamlessly intergrated themselves into the commute experience of drivers and those who use public transportation, many are launching campaigns that help them embed into the daily commute of those who walk to work. This progression speaks to the need to brands to adapt their advertising efforts to reflect the daily physical and digital spaces occupied by consumers. [More]
SCORE 8.7
Popularity
Activity
Freshness
Megatrends
Patterns
291,599 Total Clicks
Mar 16 - Jun 17
This Quarter and Hot
Trend Hunter Services
Retail experiences are designed around interactive athletic events
Implications - As brands look to enhance the overall in-store experience in a time when traditional retail is threatened by e-commerce and the concierge economy, many are overhauling store designs to be centered around branded fitness events. This shift speaks to the ways in which smart brands are raising the bar in terms of in-store experience that goes above and beyond increasingly high customer expectations. [More]
SCORE 6.1
Popularity
Activity
Freshness
Megatrends
Patterns
88,826 Total Clicks
Nov 15 - Jun 17
This Quarter and Warm
Brand activations embed themselves into the air travel experience
Implications - As experiential marketing becomes more important in a time when media spaces are quite cluttered, immersive airport activations allow brands to insert themselves into the travel space in way that provides hands-on experience with the product. This progression highlights the need for brands to create a multi-channel marketing initiatives that aim to meet consumers in both digital and physical spaces they occupy daily. [More]
SCORE 8.2
Popularity
Activity
Freshness
Megatrends
Patterns
186,842 Total Clicks
Aug 15 - Jun 17
This Quarter and Hot
MarketingBusinessInteractiveRetail
In-store tech provides adaptive assistance to individual shoppers
Implications - While grocery prices tend to fluctuate to offer new deals each week, the use of technology within stores creates a much more personalized experience, offering deals and information to specific customers with little need for human intervention. By being able to analyze shopper data and offer assistance, responsive in-store display is becoming imperative for retailers who want to provide tailored customer service that adapts to the needs of individual consumers. [More]
SCORE 8.4
Popularity
Activity
Freshness
Megatrends
Patterns
160,708 Total Clicks
Dec 15 - Jun 17
This Quarter and Hot
TechBusinessRetail