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Viral Mocktail-Inspired Smoothies

The Smoothie King Sleepy Girlzzz Smoothie Has Tart Cherry

— January 25, 2024 — Lifestyle
The Smoothie King Sleepy Girlzzz Smoothie is a new item hitting the menu at participating locations that's perfect for curious TikTok users to try out on their next visit.

The smoothie is inspired by the sleepy girl mocktail recipe that has gained popularity on the social network, which is centered around tart cherry as part of a pre-bedtime refreshment. The Sleep Girlzzz Smoothie thus features tart cherry alongside a dairy whey blend, banana, a pear passionfruit juice blend and turbinado.

The Smoothie King Sleepy Girlzzz Smoothie is available now and is one of a growing number of social media-inspired food products hitting the market. This is helping brands to stay relevant with today's consumer by tapping into lifestyle trends that originate from consumers themselves.

Image Credit: Smoothie King
Trend Themes
1. Social Media-inspired Food Products - The trend of social media-inspired food products is opening up opportunities for brands to stay relevant with today's consumer by tapping into lifestyle trends that originate from consumers themselves.
2. Curious Tiktok Food Trends - Curious TikTok users are driving the trend of trying out new food items, such as the Smoothie King Sleepy Girlzzz Smoothie, which is perfect for them to experiment with on their next visit.
3. Pre-bedtime Refreshment - The Sleepy Girlzzz Smoothie, inspired by the sleepy girl mocktail recipe popular on TikTok, taps into the trend of pre-bedtime refreshment using ingredients like tart cherry, banana, and pear passionfruit juice blend.
Industry Implications
1. Food and Beverage - The trend of social media-inspired food products is impacting the food and beverage industry, allowing brands to create innovative products that resonate with consumers.
2. Restaurant and Hospitality - Curious TikTok food trends are driving innovation and experimentation within the restaurant and hospitality industry, providing opportunities for unique menu offerings and increased foot traffic.
3. Health and Wellness - The trend of pre-bedtime refreshment is opening up disruptive innovation opportunities within the health and wellness industry, as consumers seek out products that promote better sleep and relaxation.
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