Category
Business
Keepsake Countdowns
Trend cluster
Category
De-Stresser
Beverage
Brands are replacing stress-generating ingredients with calming alternatives.
6.3
Trend score
What's Happening
What is the De-Stresser Beverage trend?
De-Stresser Beverage: Food & beverage brands are creating drinks designed to alleviate stress. This is achieved by swapping out stressing ingredients, such as processed sugars and caffeine, with stress-relieving alternatives, such as magnesium and lion's mane, generating healthier energy for consumers.
Insight
The consumer insight behind the De-Stresser Beverage trend
It is clear that many adults in the western world live high-stress lives. Between balancing work with personal lives while trying to maintain personal health, time is stretched thin. However, many adults are unaware of how impactful a diet is on both their mental and physical health, with sugars and processed goods raising heartrates and causing increased average stress levels. In order to help regulate the stresses and sleep schedules of these adults, brands are offering de-stressing beverages.
Trend themes
Themes within the De-Stresser Beverage trend
Three behaviours holding the trend together01
Social Media-Inspired Beverages
Brands like Smoothie King are crafting drinks based on viral social media trends, resonating with younger, tech-savvy consumers.
02
Caffeine-Free Energy Drinks
Companies such as AVVIKA are innovating by creating energy beverages that promote health without the use of caffeine, catering to those avoiding traditional stimulants.
03
Adaptogenic Beverages
Various brands, including Floatmilk, are incorporating adaptogens into their drinks to enhance users' ability to manage stress and improve overall well-being.
Industry implications
What the De-Stresser Beverage trend means for industry
Where the trend changes the playbookFor
Functional Food & Beverages
This industry focuses on products fortified with ingredients that offer health benefits beyond basic nutrition, aligning with consumer demand for wellness-oriented foods.
For
Health & Wellness
Encompassing a broad range of products and services, this industry prioritizes mental and physical health improvements gathered from natural and scientifically supported remedies.
For
Plant-Based Alternatives
This sector is dedicated to providing alternative options to traditional animal-based products, responding to the growing consumer preference for sustainable and health-conscious choices.
Workshop question
How can we redesign our products by identifying and replacing stress-inducing elements with calming alternatives to better serve our customer's well-being?
Trend signals
Trend signals for De-Stresser Beverage
Trend score 6.3 out of 10, from popularity 83%, activity 77%, freshness 30%.
Popularity83%
Activity77%
Freshness30%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the De-Stresser Beverage trend
5 featured examples from Jan 26 to Oct 29, 2024CategoryLifestyle
Alternative Energy Drinks
AVVIKA Delivers a Natural, Better-for-You Boost Without Caffeine
The health and wellness industry is tapping into the demand for products that provide energy boosts without the negative effects of caffeine.
CategoryLifestyle
Mental Well-Being Beverages
The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing
This sector is evolving with the addition of ingredients that offer cognitive and stress-relief benefits, appealing to health-conscious consumers.
CategoryLifestyle
Viral Mocktail-Inspired Smoothies
The Smoothie King Sleepy Girlzzz Smoothie Has Tart Cherry
The trend of social media-inspired food products is impacting the food and beverage industry, allowing brands to create innovative products that resonate with consumers.
CategoryLifestyle
Adaptogenic Alt Milks
Floatmilk's Original Oatmilk +Adaptogens Won a World Dairy Innovation Award
The push towards adaptogen-enhanced beverages presents opportunities for new product lines that cater to stress and wellness-oriented consumers.
CategoryLifestyle
Sparkling Hibiscus Flower Water
Amaí's Drinks are Rich in Flavor & Health Benefits
The growing interest in functional beverages like Amaí's Sparkling Hibiscus Flower Water underpins the health and wellness industry's focus on holistic and preventive care solutio…
