The process of touch is incorporated in various ways in at-home meditation
Trend - Tools that employ touch during meditation are increasingly popular as consumers seek out tactile forms of maintaining their concentration and relaxation as they meditate. These tools come in a variety of different formats and include everything from purposeful weighted pressure to pleasing textures.
Insight - For the average North American consumer who has an appreciation for "wellness," meditation is an appreciated but not fully adopted practice. Thus, meditation in its most traditional form can be difficult to achieve for busy consumers, as most are not well-versed enough to practice it regularly. This has prompted the growth of aids that help in the process of achieving and maintaining the focus required in a meditative state–with everything from apps to tactile tools being of assistance.
Insight - For the average North American consumer who has an appreciation for "wellness," meditation is an appreciated but not fully adopted practice. Thus, meditation in its most traditional form can be difficult to achieve for busy consumers, as most are not well-versed enough to practice it regularly. This has prompted the growth of aids that help in the process of achieving and maintaining the focus required in a meditative state–with everything from apps to tactile tools being of assistance.
Workshop Question - How could your brand prioritize comfort in regards to customer experience?
