Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tactile
Meditation
The process of touch is incorporated in various ways in at-home meditation.
6.0
Trend score
Trend
What is the Tactile Meditation trend?
Tactile Meditation: Tools that employ touch during meditation are increasingly popular as consumers seek out tactile forms of maintaining their concentration and relaxation as they meditate. These tools come in a variety of different formats and include everything from purposeful weighted pressure to pleasing textures.
Insight
The consumer insight behind the Tactile Meditation trend
For the average North American consumer who has an appreciation for "wellness," meditation is an appreciated but not fully adopted practice. Thus, meditation in its most traditional form can be difficult to achieve for busy consumers, as most are not well-versed enough to practice it regularly. This has prompted the growth of aids that help in the process of achieving and maintaining the focus required in a meditative state–with everything from apps to tactile tools being of assistance.
Trend themes
Themes within the Tactile Meditation trend
Three behaviours holding the trend together01
Analog therapy devices
Consumers seek out tactile forms of maintaining their concentration and relaxation, promoting the growth of analog therapy devices.
02
Technology-assisted meditation
Technology solutions guide users along on their everyday health and wellness journey to satisfy demand for helpful and noninvasive products.
03
Vibrational guidance tools
Screen-free vibrational guidance tools for meditation help users concentrate and maximize the relaxation experience.
Industry implications
What the Tactile Meditation trend means for industry
Where the trend changes the playbookFor
Health and wellness
The health and wellness industry can use these trends to innovate products that promote tactile experiences and mindfulness.
For
Biometric sensing
The biometric sensing industry can explore the integration of tactile sensors in products to promote meditation and deep concentration.
For
Smart home
Smart home technology can incorporate meditation devices that can be controlled by voice commands or smart assistants, expanding the market of users.
Workshop question
How could your brand prioritize comfort in regards to customer experience?
Trend signals
Trend signals for Tactile Meditation
Trend score 6.0 out of 10, from popularity 84%, activity 86%, freshness 11%.
Popularity84%
Activity86%
Freshness11%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tactile Meditation trend
6 featured examples from Nov 21, 2018 to Nov 13, 2021CategoryTech
Assistive Digital Meditation Stones
The Conceptual 'Ayama' Guides Users with Their Breathing
Disruptive innovation opportunity: Integrating technology into the health and wellness industry to provide accessible and effective solutions for relaxation and stress reduction.
CategoryArt & Design
Textural Topographic Carpets
The 'Springtime Carpet' Offers a Tactile Experience
Designing and creating unique and unconventional decor elements for residential and commercial spaces.
CategoryLifestyle
Mindfulness Therapy Spheres
'Toucheys' Alleviate Stress, Help with Meditation and More
The wellness industry can capitalize on the growing demand for analog therapy devices and mindfulness practices.
CategoryTech
Tactile Meditation Devices
The Core Meditation Trainer is a Tangible Tool for Improving the Mind
The wellness industry can incorporate tactile meditation devices into their product offerings to enhance meditation practices.
CategoryLifestyle
Vibrating Relaxation Pillows
The WAVE Bolster Meditation Pillow Takes Practices to the Next Level
In the wellness industry, there is significant growth potential for companies that can create innovative and customizable products that enhance the meditation experience and promo…
CategoryLifestyle
Hypoallergenic Weighted Blankets
The ZonLi Weighted Blanket is Intended to Promote Well-Being
The wellness industry can incorporate hypoallergenic weighted blankets to enhance relaxation and stress reduction techniques.
