Brands are finding ways to better pedestrian safety through tech and design
Trend - Road safety is a two-way responsibility, shared between vehicles and pedestrians. As many technological advancements are geared to increase driver awareness, some designers create solutions for the pedestrians themselves who might be distracted by technology or have a visual impairment. In this way, the risk of injury becomes diminished.
Insight - Avoiding injury and damage is a prime concern for many individuals in cities. As more people move from rural towns to metropolitan centers to pursue opportunities, the anxiety increases as the environment becomes hectic and distraction-prone due to the influx of people. This results in a demand for objects and tech that have the ability to effortlessly capture the attention of individuals, allowing them to be alert in situations where their safety might be at risk.
Insight - Avoiding injury and damage is a prime concern for many individuals in cities. As more people move from rural towns to metropolitan centers to pursue opportunities, the anxiety increases as the environment becomes hectic and distraction-prone due to the influx of people. This results in a demand for objects and tech that have the ability to effortlessly capture the attention of individuals, allowing them to be alert in situations where their safety might be at risk.
Workshop Question - How might your brand succeed in capturing the attention of the distracted consumer?
Trend Themes
1. Pedestrian Safety Tech - As safety concerns increase in metropolitan areas, demand for tech that aids pedestrian safety and keeps individuals aware in difficult situations is on the rise.
2. Illusory Road Markings - New road marking designs are being implemented to create the illusion of 3D crossings, helping capture attention of drivers and encouraging them to slow down.
3. Connected Infrastructure Solutions - As cities grow, there is a shift towards infrastructure solutions that connect pedestrians and vehicles, and detect oncoming and outgoing traffic to enhance safety.
Industry Implications
1. Transportation & Logistics Industry - The transportation industry can create new pedestrian safety solutions that include smart tech in cars, buses and other types of vehicles.
2. Urban Planning Industry - To design safer and more walkable cities, urban planners can utilize new pedestrian safety technology and innovative road markings.
3. Consumer Electronics Industry - Tech companies can develop new solutions such as smart headphones, sensors and AI-powered pedestrian crossing systems to help reduce pedestrian accidents.
6 Featured, 53 Examples:
100,484 Total Clicks
Date Range:
Mar 18 — Jan 20
Trending:
Average
Consumer Insight Topics:
