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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,360 more

Assisted Crossing

Brands are finding ways to better pedestrian safety through tech and design

Trend - Road safety is a two-way responsibility, shared between vehicles and pedestrians. As many technological advancements are geared to increase driver awareness, some designers create solutions for the pedestrians themselves who might be distracted by technology or have a visual impairment. In this way, the risk of injury becomes diminished.

Insight - Avoiding injury and damage is a prime concern for many individuals in cities. As more people move from rural towns to metropolitan centers to pursue opportunities, the anxiety increases as the environment becomes hectic and distraction-prone due to the influx of people. This results in a demand for objects and tech that have the ability to effortlessly capture the attention of individuals, allowing them to be alert in situations where their safety might be at risk.
Workshop Question - How might your brand succeed in capturing the attention of the distracted consumer?
5.8
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
55,990 Total Clicks
Date Range:
Mar 18 — Jan 20
Trending:
This Week and Average
Consumer Insight Topics:

Featured Examples

LED Projection Pedestrian Crossings
LED Projection Pedestrian Crossings
The Conceptual 'EyeLight' Street Pole Could Prevent Accidents
The conceptual ‘EyeLight’ street pole is designed as a solution for pedestrian crossings to help keep individuals safer in urban areas. Designed by Toni Samsoni, the street pole would... MORE
Safety-Enhancing 3D Zebra Crossings
Safety-Enhancing 3D Zebra Crossings
Westminster City Council Adopts an Illusory Road Feature
In a bid to make the streets of London safer, the Westminster City Council places a 3D zebra crossing. The marking has a distinct illusory aesthetic and is intended to capture the attention of... MORE
Car-Detecting Headphones
Car-Detecting Headphones
These New Smart Headphones Keep Users Aware of Oncoming Traffic
A set of new smart headphones have been developed by a team of scientists at the Columbia University’s Data Science Institute in a bid to help protect pedestrians from avoidable accidents.... MORE
Smartphone Zombie Protection Apps
Smartphone Zombie Protection Apps
'Assistant SZ' Uses AI to Save "Smartphone Zombies" from Falls
There’s an epidemic that’s spreading around the world that’s turning people into zombies, and rather than trying to stop it, ‘Assistant SZ’ is trying to proliferate it... MORE
Blind-Assisting Road Paints
Blind-Assisting Road Paints
A New Smart Paint is Being Used to Help Blind Students in Ohio
The crosswalk in front of the Ohio State School for the Blind features “smart paint” that helps the visually impaired safely cross the road. The white stripes of the crosswalk feature an... MORE
play_circle_filled Automated Pedestrian Crossing Systems
Automated Pedestrian Crossing Systems
The Euroasfalt x 2sympleks 'SmartPass' Increases Safety
The Euroasfalt x 2sympleks ‘SmartPass’ pedestrian crossing has been created as an effective solution for urban areas that will enable increased safety for drivers and walkers alike.... MORE

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