Category
Autos
Racing Homage
Trend cluster
Category
Assisted
Crossing
Brands are finding ways to better pedestrian safety through tech and design.
2.9
Trend score
Trend
What is the Assisted Crossing trend?
Assisted Crossing: Road safety is a two-way responsibility, shared between vehicles and pedestrians. As many technological advancements are geared to increase driver awareness, some designers create solutions for the pedestrians themselves who might be distracted by technology or have a visual impairment. In this way, the risk of injury becomes diminished.
Insight
The consumer insight behind the Assisted Crossing trend
Avoiding injury and damage is a prime concern for many individuals in cities. As more people move from rural towns to metropolitan centers to pursue opportunities, the anxiety increases as the environment becomes hectic and distraction-prone due to the influx of people. This results in a demand for objects and tech that have the ability to effortlessly capture the attention of individuals, allowing them to be alert in situations where their safety might be at risk.
Trend themes
Themes within the Assisted Crossing trend
Three behaviours holding the trend together01
Pedestrian Safety Tech
As safety concerns increase in metropolitan areas, demand for tech that aids pedestrian safety and keeps individuals aware in difficult situations is on the rise.
02
Illusory Road Markings
New road marking designs are being implemented to create the illusion of 3D crossings, helping capture attention of drivers and encouraging them to slow down.
03
Connected Infrastructure Solutions
As cities grow, there is a shift towards infrastructure solutions that connect pedestrians and vehicles, and detect oncoming and outgoing traffic to enhance safety.
Industry implications
What the Assisted Crossing trend means for industry
Where the trend changes the playbookFor
Transportation & Logistics Industry
The transportation industry can create new pedestrian safety solutions that include smart tech in cars, buses and other types of vehicles.
For
Urban Planning Industry
To design safer and more walkable cities, urban planners can utilize new pedestrian safety technology and innovative road markings.
For
Consumer Electronics Industry
Tech companies can develop new solutions such as smart headphones, sensors and AI-powered pedestrian crossing systems to help reduce pedestrian accidents.
Workshop question
How might your brand succeed in capturing the attention of the distracted consumer?
Trend signals
Trend signals for Assisted Crossing
Trend score 2.9 out of 10, from popularity 36%, activity 42%, freshness 9%.
Popularity36%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Assisted Crossing trend
6 featured examples from Mar 12, 2018 to Dec 12, 2019CategoryTech
LED Projection Pedestrian Crossings
The Conceptual 'EyeLight' Street Pole Could Prevent Accidents
The EyeLight street pole can be used by transportation companies to improve road safety.
CategoryTech
Car-Detecting Headphones
These New Smart Headphones Keep Users Aware of Oncoming Traffic
Wearable tech companies can explore developing smart headphones with innovative safety features.
CategoryArt & Design
Safety-Enhancing 3D Zebra Crossings
Westminster City Council Adopts an Illusory Road Feature
The transportation industry can explore the use of 3D zebra crossings as an innovative safety measure to reduce accidents and improve road safety.
CategoryTech
Smartphone Zombie Protection Apps
'Assistant SZ' Uses AI to Save "Smartphone Zombies" from Falls
Mobile app developers can capitalize on the demand for smartphone zombie protection apps
CategoryAutos
Blind-Assisting Road Paints
A New Smart Paint is Being Used to Help Blind Students in Ohio
The transportation industry can explore the integration of smart paint technology to enhance safety measures for pedestrians.
CategoryTech
Automated Pedestrian Crossing Systems
The Euroasfalt x 2sympleks 'SmartPass' Increases Safety
Integrating Artificial Intelligence (AI) technologies in city management, planning and public transport systems.
