Category
Lifestyle
Assisted Choices
Trend cluster
Category
Pillow
Performance
Pillows incorporate enhanced functions or additions that prioritize health.
5.5
Trend score
Trend
What is the Pillow Performance trend?
Pillow Performance: Pillows that contain enhancements like CBD infusions or aspects that are personalized to individual needs are on the rise as consumers seek out simple but impactful methods that improve their quality of life.
Insight
The consumer insight behind the Pillow Performance trend
With the average consumer aware that the amount of sleep they get is crucial to their mental and physical health, the next step is consumers understanding that the quality of their sleep is important too. Daily stress or mental and physical illnesses can impact consumers' ability to be well-rested despite their best efforts, and so simple enhancements can be observed growing in popularity–contributing to many aspects of consumers' sleep cycles.
Trend themes
Themes within the Pillow Performance trend
Three behaviours holding the trend together01
Enhanced Sleep Products
Consumers seek out simple but impactful methods that improve their quality of life through products that have added enhancements such as CBD infusions or personalized aspects.
02
Customized Comfort
Products like the Pluto Pillow are designed to take a person’s every preference into consideration for a personalized and optimized support and comfort pillow design.
03
Sleep Tracking & Optimization
The 10Minds Motion Pillow 2 uses its Sleep Pressure Monitoring System to detect, record, and analyze sleep patterns to provide actionable data for sleep optimization.
Industry implications
What the Pillow Performance trend means for industry
Where the trend changes the playbookFor
Health & Wellness
The trend towards enhanced sleep products and customized comfort presents an opportunity to innovate with products that prioritize health and wellness.
For
CBD Industry
CBD-infused products like Brookstone’s CBD Oil-Infused Bed Pillow offer a less imposing way for people to incorporate CBD into their daily rituals.
For
Technology Industry
The advances made in sleep tracking and optimization, as seen with the 10Minds Motion Pillow 2, present an opportunity for technology companies to innovate in the sleep industry.
Workshop question
How could your brand add an additional enhancement to its product/service that benefits customer experience?
Trend signals
Trend signals for Pillow Performance
Trend score 5.5 out of 10, from popularity 77%, activity 79%, freshness 9%.
Popularity77%
Activity79%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Pillow Performance trend
4 featured examples from Oct 7, 2019 to Jan 14, 2020CategoryLifestyle
Snore-Stopping Pillows
10Minds Shared the Motion Pillow 2 at CES 2020
The bedding industry can benefit from incorporating technology to enhance sleep quality.
CategoryWorld
Temperature-Regulating Airplane Pillows
Air New Zealand's Inflight Pillow is Powered by NASA Tech
Opportunity for sleep accessories manufacturers to develop temperature-regulating pillows that provide enhanced comfort during sleep.
CategoryLifestyle
CBD-Infused Pillows
Brookstone's Infused Bed Pillow Inspires Restful Sleep
The home textiles industry can benefit from incorporating CBD into products like pillows and bedsheets to offer wellness-focused options for consumers seeking enhanced sleep exper…
CategoryArt & Design
Personalized Performance Pillows
The Pluto Pillow Considers Height, Weight & Comfort Preferences
Disruptive innovation opportunity: Incorporate advanced technologies and customization features into the bedding and sleep accessories industry, creating a new market segment for…
