Pillows incorporate enhanced functions or additions that prioritize health
Trend - Pillows that contain enhancements like CBD infusions or aspects that are personalized to individual needs are on the rise as consumers seek out simple but impactful methods that improve their quality of life.
Insight - With the average consumer aware that the amount of sleep they get is crucial to their mental and physical health, the next step is consumers understanding that the quality of their sleep is important too. Daily stress or mental and physical illnesses can impact consumers' ability to be well-rested despite their best efforts, and so simple enhancements can be observed growing in popularity–contributing to many aspects of consumers' sleep cycles.
Insight - With the average consumer aware that the amount of sleep they get is crucial to their mental and physical health, the next step is consumers understanding that the quality of their sleep is important too. Daily stress or mental and physical illnesses can impact consumers' ability to be well-rested despite their best efforts, and so simple enhancements can be observed growing in popularity–contributing to many aspects of consumers' sleep cycles.
Workshop Question - How could your brand add an additional enhancement to its product/service that benefits customer experience?
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Date Range:
Oct 19 — Jan 20
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