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Collagen Haircare

Brands infuse collagen into topical hair care products

Trend - Collagen is an increasingly popular ingredient in the hair and skincare industries, with brands often creating topical or ingestible products that contain it. Where once collagen that improved hair was largely from edible items, brands in this industry are increasingly incorporating the ingredient into topical haircare products.

Insight - Consumers are increasingly seeking out natural and effective forms of self-care as they turn to their wellness routines as a form of escapism. The appeal of "natural" ingredients comes from the consumer desire to approach their well-being in an all-encompassing way. The growth in knowledge that comes with the digital age has brought on a push for natural products or ingredients that work in conjunction with medically backed forms of self-care.
Workshop Question - How could your brand offer more natural solutions for its customers?
4.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
5 Featured, 40 Examples:
35,339 Total Clicks
Date Range:
Apr 18 — Mar 20
Trending:
Mild
Consumer Insight Topics:

Featured Examples

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