Brands infuse collagen into topical hair care products
Trend - Collagen is an increasingly popular ingredient in the hair and skincare industries, with brands often creating topical or ingestible products that contain it. Where once collagen that improved hair was largely from edible items, brands in this industry are increasingly incorporating the ingredient into topical haircare products.
Insight - Consumers are increasingly seeking out natural and effective forms of self-care as they turn to their wellness routines as a form of escapism. The appeal of "natural" ingredients comes from the consumer desire to approach their well-being in an all-encompassing way. The growth in knowledge that comes with the digital age has brought on a push for natural products or ingredients that work in conjunction with medically backed forms of self-care.
Insight - Consumers are increasingly seeking out natural and effective forms of self-care as they turn to their wellness routines as a form of escapism. The appeal of "natural" ingredients comes from the consumer desire to approach their well-being in an all-encompassing way. The growth in knowledge that comes with the digital age has brought on a push for natural products or ingredients that work in conjunction with medically backed forms of self-care.
Workshop Question - How could your brand offer more natural solutions for its customers?
Trend Themes
-
Natural Ingredients — Consumers seek out natural and effective forms of self-care as they turn to their wellness routines as a form of escapism, creating opportunities for natural, plant-based, and sustainable ingredients.
-
Functional Haircare Products — Brands are incorporating popular skincare ingredients into hair products to deliver the benefits consumers have become familiar with, providing opportunities for haircare to enhance functionalities and address specific concerns.
-
Collagen-infused Haircare — Collagen is an increasingly popular ingredient in the hair and skincare industries, with brands incorporating collagen protein to add volume to hair, creating opportunities for products that deliver anti-aging benefits and promoting healthy and full hair.
Industry Implications
-
Beauty and Personal Care — The use of natural and sustainable ingredients, functional products, and collagen-infused haircare is changing the beauty and personal care industry, creating opportunities for innovation and disruption in formulations, packaging, and branding.
-
Health and Wellness — Consumers' desire for natural and effective forms of self-care, and the growth in knowledge that comes with the digital age, are driving the health and wellness industry, creating opportunities for innovative and personalized wellness products and services.
-
Packaging and Sustainability — Sustainable ingredients and packaging, and non-aerosol alternatives, are gaining traction in the beauty and personal care industry, creating opportunities for eco-friendly solutions and circular economy models.
