OGX recently added to its hair product collection with the Biotin & Collagen shampoo and conditioner, which help to infuse individual strands with nutrients for a thicker, fuller and healthier-looking head of hair. In fact, the brand promises that with just one use, the product will help to thicken and texturize one's locks.
As well as biotin and hydrolyzed collagen being key ingredients in the formula, the product also boasts Vitamin B7 and hydrolyzed wheat protein. Alongside its regular bottle sizes, OGX also offers its Biotin and Collagen shampoo and conditioner in both salon and travel sizes.
Across the beauty industry, brands are incorporating popular skincare ingredients—such as micellar water and stem cells—into hair products to deliver the benefits consumers have become familiar with.