Category
Tech
Delegated Interfaces
Trend cluster
Category
Supercharged
Playlist
Brands use tech, design, and art to create curated multi-media playlists.
3.6
Trend score
Trend
What is the Supercharged Playlist trend?
Supercharged Playlist: Music platforms are looking to diversify the listening experience with new tech and design-forward features. This move is intended to keep consumers engaged with a multi-sensory experience that is captivating in regards to graphics, content, or mixed-reality properties.
Insight
The consumer insight behind the Supercharged Playlist trend
The age of multi-media is grounds for consumer expectations directed at multi-sensory experiences that diversify and enrich everyday life. Engaging only one sense at a time has become a norm of the past as individuals look for products that offer entertainment and relaxation through experiences that embrace immersion. While the personalized experience places emphasis on the consumer desire for curated content, the dynamic features ensure increased engagement rates.
Trend themes
Themes within the Supercharged Playlist trend
Three behaviours holding the trend together01
Multi-Sensory Music Experience
The rise of multi-media features on music platforms creates a need for curated content and dynamic features that have immersive and captivating graphics.
02
Content Personalization
Tidal’s My Video Mix feature enables users to find music in video formats based on their own listening habits and could make it a popular option amongst music streamers.
03
Virtual Music Experiences
The rise of virtual events on platforms such as Oculus Venues shows the opportunity for a new way to experience music for users.
Industry implications
What the Supercharged Playlist trend means for industry
Where the trend changes the playbookFor
Music Streaming Platforms
Companies such as Spotify and Pandora are using new immersive features and personalized content to differentiate themselves from other competitors and increase engagement rates.
For
Augmented Reality(AR) and Virtual Reality(VR)
Platforms like Oculus Venues are providing music lovers with virtual experiences they can’t get anywhere else, giving AR/VR companies an opportunity to provide entertainment in a new and dynamic way.
For
Social Audio
BG Audio's Augmented Audio system provides social listeners with a shared audio experience, creating new opportunities for group listening and engagement.
Workshop question
How might your brand provide multi-sensory immersion for consumers?
Trend signals
Trend signals for Supercharged Playlist
Trend score 3.6 out of 10, from popularity 56%, activity 44%, freshness 9%.
Popularity56%
Activity44%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Supercharged Playlist trend
6 featured examples from Feb 26, 2019 to Apr 18, 2020CategoryPop Culture
Virtual Music Festivals
Music Lives is a Three-Day Virtual Event on Oculus Venues
The music industry will need to adapt to virtual events and streaming concerts, creating opportunities for new revenue streams for artists, as well as for event planners and produ…
CategoryTech
Music-Streaming AR Apps
Spotify's Magic Leap App Lets Users Virtually Pin Music on Walls
AR-enabled music streaming apps have the potential to disrupt the home entertainment industry by offering users a new, more immersive way to experience their favorite songs.
CategoryTech
Multi-Media Music Streaming
Spotify's New Canvas Feature Displays Visuals to Accompany Music
The integration of visual elements in music streaming platforms presents opportunities for streaming services to differentiate themselves and enhance user experience.
CategoryPop Culture
Storytelling Music Platforms
'Pandora Stories' Combines Music Playlists and Elements of Podcasting
By integrating voice tracks and podcasting elements, music streaming platforms can attract more users and create a competitive advantage in the industry.
CategoryTech
Shareable Audio Feeds
BG Audio's Augmented Audio System Allows Users to Send Feeds to Friends
The Augmented Audio system provides a unique social aspect to music streaming, disrupting the industry and paving the way for new features and services.
CategoryTech
Video-Based Music Playlists
Tidal's My Video Mix Creates Playlists From Previous Listening Habits
Streaming platforms can disrupt the music industry by offering personalized video playlists and algorithmic curation, attracting more users and increasing subscription rates.
