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SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,345 more

Supercharged Playlist

Brands use tech, design, and art to create curated multi-media playlists

Trend - Music platforms are looking to diversify the listening experience with new tech and design-forward features. This move is intended to keep consumers engaged with a multi-sensory experience that is captivating in regards to graphics, content, or mixed-reality properties.

Insight - The age of multi-media is grounds for consumer expectations directed at multi-sensory experiences that diversify and enrich everyday life. Engaging only one sense at a time has become a norm of the past as individuals look for products that offer entertainment and relaxation through experiences that embrace immersion. While the personalized experience places emphasis on the consumer desire for curated content, the dynamic features ensure increased engagement rates.
Workshop Question - How might your brand provide multi-sensory immersion for consumers?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 54 Examples:
44,602 Total Clicks
Date Range:
Feb 19 — Apr 20
Trending:
Average
Consumer Insight Topics:

Featured Examples

Virtual Music Festivals
Virtual Music Festivals
Music Lives is a Three-Day Virtual Event on Oculus Venues
Live music streaming platform LiveXLive is hosting a multi-day concert on Oculus Venues that gives people the chance to tune in virtually using their Oculus Quest or Go headset. The three-day Music... MORE
Music-Streaming AR Apps
Music-Streaming AR Apps
Spotify's Magic Leap App Lets Users Virtually Pin Music on Walls
Spotify can now be accessed on Magic Leap World, which makes it possible for music lovers to immerse themselves—quite literally—in the music of their favorite artists like never before. Although... MORE
Multi-Media Music Streaming
Multi-Media Music Streaming
Spotify's New Canvas Feature Displays Visuals to Accompany Music
Spotify has expanded its Canvas feature to more artists on the platform. The Canvas feature was previously in a testing phase but the company has since announced that the feature will be more widely... MORE
Storytelling Music Platforms
Storytelling Music Platforms
'Pandora Stories' Combines Music Playlists and Elements of Podcasting
There are plenty of places online to listen to one’s favorite music and podcasts from a convenient single location but Pandora Stories introduces a new kind of marketing tool for artists who... MORE
Shareable Audio Feeds
Shareable Audio Feeds
BG Audio's Augmented Audio System Allows Users to Send Feeds to Friends
The Australian company, BG Audio, has launched its ‘Augmented Audio’ system on Kickstarter. Augmented Audio will provide users with the opportunity to listen to music alongside friends,... MORE
Video-Based Music Playlists
Video-Based Music Playlists
Tidal's My Video Mix Creates Playlists From Previous Listening Habits
Tidal is creating a new feature, titled ‘My Video Mix,’ and it will enable users to find music in video formats based on their own listening habits. The video playlists are compiled using Tidal’... MORE

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Spotify Will Launch Its Premium Duo Feature in 14 New Countries
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Plants in 'Seedling' for the Magic Leap One Grow Around Real Objects
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Axe & SoundCloud Introduced Axe The Label to Help Emerging Artists
Celestial-Inspired Lighting Series
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Lee Broom Released the Final 'Observatory' Collection of Lights
Multi-Stream Music Platforms
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