Anchor, Spotify's podcasting app, can now help users create trailers to promote their content. The trailers will have an introduction, as well as background music, and animated video content. Users can choose background music that fits the mood they are trying to convey, or users can have no music if they choose. 'Anchor Trailers' can also be easily shared through social media to promote a podcast.
Anchor users can record audio directly in the app, or they can import external audio for podcast introductions.
Spotify's podcasting app is attempting to build up creators on the platform. Providing tools helps users grow their listener base, which in turn helps Spotify, as more people will engage with the content on the platform.
Image Credit: Spotify