Younger demographics are typically the target of Christmas gift campaigns, and this list of December 2019 youth innovations highlights the unique ways that businesses are responding to the needs and demands of younger Millennials and Generation Z with festive ad strategies.
For example, I See Me fused festive celebrations with skill-building custom puzzles that correspond with the company's 'My Very Own Christmas' storybook. Users can personalize the puzzles with up to five names of family members. The bespoke puzzles are available in two iterations: a kid-friendly 24-piece and a family-friendly 500-piece edition.
As always, younger generations are digital natives, so many products and services are geared to meet this interest. For example, the Whale App, a simplified meme-making app and the Folktale platform that lets you create your own stories and add to others. Both focus on sharing self-made content as an avenue for self-expression.
- Gen X
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
