Bandai's Foodie Surprise range introduces "the world's first sweet-making collectible" with food cart toys that double as molds for making gummy treats. The DIY gummy-making toys are available in a total of four different carts that help to make edible, sugar-free treats. The carts are inspired by beloved foods like sushi, ice cream and pizza, and each kit comes with collectible characters that are also food-themed for play. Each Foodie Surprise comes with enough materials to make 12 to 15 sweets, offering a fun way to sweeten the experience of acquiring the collectible food toys.
There are also additional Takeout Boxes that can be purchased, each of which shares a mystery surprise with all of the ingredients to make a custom candy creation.
Key Themes Behind This Trend
- DIY Gummy-making Toys
- Opportunity for disruptive innovation in the toy industry by combining creativity, collectibles, and edible experiences.
- Foodie Collectibles
- Opportunity for disruptive innovation in the collectibles market by offering food-themed toys that can also create edible treats.
- Sweetening the Collectible Experience
- Opportunity for disruptive innovation in the confectionery industry by integrating collectible characters with the enjoyment of making sweets.
Where This Applies
- Toy Industry
- Opportunity for disruptive innovation in the toy industry by creating toys that combine play and the ability to make edible creations.
- Collectibles Market
- Opportunity for disruptive innovation in the collectibles market by offering unique food-themed toys that offer additional interactive experiences.
- Confectionery Industry
- Opportunity for disruptive innovation in the confectionery industry by integrating collectible characters with the process of making sweets.
