Festive Drinking Games

The 12 Drinking Games of Christmas is the Perfect Holiday Pastime

Urban Outfitters launched the 12 Drinking Games of Christmas set just in time for the festive season. As the name suggests, the game includes instructions for 12 different drinking games that can be enjoyed by 3 to 10 players. The kit itself includes a spinning board, 12 cards, two dice -- one red and one white, a red checker, and a hay.

The games included in The 12 Drinking Games Of Christmas are cleverly named after popular festive songs including Jigger Bells, The Stockings Were Well Hung, The Wise 3-Man, and Drink All Ye Faithful -- to name a few. Consumers can purchase the festive drinking game online and in select retailers for $10 USD.

Interactive Drinking Games
The rise of interactive drinking games offers a disruptive innovation opportunity for companies looking to capitalize on the growing interest in group entertainment.
Festive Gaming Equipment
The market for festive drinking game kits creates a disruptive innovation opportunity for businesses looking to specialize in holiday-themed party equipment.
Personalized Drinking Experiences
The trend towards personalized drinking experiences offers a disruptive innovation opportunity for companies looking to create bespoke games catering to specific interests or demographics.

Industries Being Reshaped

Retail
Retailers can leverage the popularity of interactive drinking games by offering a variety of products that appeal to different demographics and occasions.
Entertainment
The entertainment industry can incorporate interactive drinking games into events and venues to engage audiences and enhance their experience.
E-commerce
E-commerce companies can take advantage of the rising demand for interactive party games by creating personalized drinking experiences and offering them online.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 59%
Activity 30%
Freshness 9%

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