These gel crayons by French brand OMY produce "intense and smooth watercolors." Thus, this product becomes one of those unique back-to-school offerings that enable the owner to show it off and share it with the other kids.
As parents prepare to send their kids back to school, an annual shopping ritual must commence. During this time of year, consumers stock up on supplies. While some are pretty and decorative, others have the purpose of keeping one organized. Supplies like OMY's gel crayons are most certainly not a must for young students, however, they are a novelty item that is nice-to-have. They will certainly come in handy, however, and will enable kids to exercise their creativity.
OMY's gel crayons come in a box that can double as a pencil holder and there is a total of nine chromatic variations.
Key Themes Behind This Trend
- Novelty Art Supplies
- The popularity of unique and colorful back-to-school supplies presents an opportunity for companies to develop novelty art supplies.
- Multi-functional Product Packaging
- Developing multi-functional product packaging, like OMY's gel crayon box that doubles as a pencil holder, can attract consumers looking for practical and convenient products.
- Intense Watercolor Effect
- The trend towards intense and smooth watercolors in art supplies provides an opportunity for companies to develop innovative products with this feature.
Where This Applies
- Stationery
- The stationery industry can take advantage of the trend towards unique back-to-school supplies, offering new and innovative products.
- Art Supplies
- The art supplies industry can focus on developing products that promote creativity and offer unique features, such as OMY's intense watercolor gel crayons.
- Packaging
- The packaging industry can develop multi-functional and practical designs like OMY's gel crayon box that doubles as a pencil holder.
