The West Elm x Pottery Barn Teen Collection introduces a range of products co-designed by the sister brands that are tech-friendly, space-saving and sustainable—throughout the collection, the brands favored the use of wood that's GREENGUARD Gold, FSC and Fair Trade Certified.
While the Mid-Century Loft Bed boasts a stacked design that adds extra work and study space a room, there are also other products with USB panels for charging many electronics. The collection also introduces a variety of storage solutions, some of which are concealed and others that are open, making it easy to tuck away or display personal items as desired.
The West Elm x Pottery Barn Teen collaboration follows the West Elm x Pottery Barn Kids collection and introduces even more conscientiously designed products for a different demographic.
Why This Trend Is Growing
- Tech-friendly Teen Decor
- Opportunity for disruptive innovation in creating sustainable and space-saving furniture with tech-friendly features for teenage bedrooms.
- Sustainable Furniture Design
- Opportunity for disruptive innovation in designing furniture using eco-friendly materials and certifications like GREENGUARD Gold, FSC, and Fair Trade Certified.
- Conscious Collaborations
- Opportunity for disruptive innovation in collaborating between sister brands to create conscientiously designed products for different demographics.
Industries Being Reshaped
- Furniture Design
- Opportunity for disruptive innovation in the furniture design industry to create sustainable, tech-friendly, and space-saving products for teenagers.
- Home Decor Retail
- Opportunity for disruptive innovation in the home decor retail industry by offering eco-friendly furniture options that cater to the teenage market.
- Teenage Lifestyle Brands
- Opportunity for disruptive innovation in the teenage lifestyle brand industry by creating partnerships that prioritize sustainability, technology, and functionality in their product offerings.
