Spotify customers will soon have the ability to share music as well as podcasts to peers on Snapchat. The added integration will allow users to share content from Spotify directly to other Snapchat users, or as a part of their Snapchat story. Spotify customers will be able to access the feature similarly to other sharing functions, where Snapchat can be selected from a drop down menu. The relevant album art will be shared alongside any selected music.
The new music sharing feature is the result of the Snapchat Creative Kit, which gives the ability to share various media on the platform. Spotify has added integration across a number of different platforms already including WhatsApp, Messages, Messenger, Twitter and Instagram, as well as Facebook stories.
The new integration would not only help people share music with friends, but also prove useful in helping artists promote their music.
Image Credit: Spotify
Why This Trend Is Growing
- Social Music Sharing
- Disruptive innovation opportunity: Increase music discovery and social listening experiences by integrating music sharing across multiple social media platforms.
- Podcast Sharing
- Disruptive innovation opportunity: Encourage podcast discovery and sharing by adding podcast sharing capabilities to various social media platforms.
- Music Promotion
- Disruptive innovation opportunity: Facilitate music promotion by enabling artists to easily share their music on various social media platforms.
Industries Being Reshaped
- Social Media
- Disruptive innovation opportunity: Enhance user engagement by adding new music and podcast sharing features to existing social media platforms.
- Music Streaming
- Disruptive innovation opportunity: Introduce innovative music sharing features to music streaming platforms to enhance music discovery and improve user experience.
- Music Promotion
- Disruptive innovation opportunity: Develop innovative solutions and services that help musicians and music labels promote their music more effectively on social media.
