Drugstore cosmetic brands adopt vegan branding in their emerging collections
Trend - Understanding the selling power of vegan products, which are now often associated with “clean” and cruelty-free consumption, well-known brands in the cosmetic and skincare space are formulating and promoting vegan collections for consumers.
Insight - Today’s consumer isn’t necessarily vegan in all aspects of their lifestyle, but is frequently prioritizing the believed health benefits that various aspects of a vegan lifestyle can offer them. With conscious consumerism on the rise for both personal and ethical reasons, consumers are seeking out emerging brands that are able to cater to their emerging interests. Thus, the longstanding brands in this space are having to adapt to compete.
Insight - Today’s consumer isn’t necessarily vegan in all aspects of their lifestyle, but is frequently prioritizing the believed health benefits that various aspects of a vegan lifestyle can offer them. With conscious consumerism on the rise for both personal and ethical reasons, consumers are seeking out emerging brands that are able to cater to their emerging interests. Thus, the longstanding brands in this space are having to adapt to compete.
Workshop Question - How could your brand better compete with emerging competitors in its space?
