Ideas
Explore the world's #1 largest database of ideas and innovations, with over 500,000 inspiring examples.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 900 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 250,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
eLearning (NEW)
Prepare for the year's ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our FREE Virtual events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 500,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 9,336 more

Vegan Conversion

Drugstore cosmetic brands adopt vegan branding in their emerging collections

Trend - Understanding the selling power of vegan products, which are now often associated with “clean” and cruelty-free consumption, well-known brands in the cosmetic and skincare space are formulating and promoting vegan collections for consumers.

Insight - Today’s consumer isn’t necessarily vegan in all aspects of their lifestyle, but is frequently prioritizing the believed health benefits that various aspects of a vegan lifestyle can offer them. With conscious consumerism on the rise for both personal and ethical reasons, consumers are seeking out emerging brands that are able to cater to their emerging interests. Thus, the longstanding brands in this space are having to adapt to compete.
Workshop Question - How could your brand better compete with emerging competitors in its space?
4.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
29,710 Total Clicks
Date Range:
Sep 19 — Dec 19
Trending:
Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Low-Calorie Probiotic Kombuchas
Low-Calorie Probiotic Kombuchas
Koe Kombucha Boasts a Low-Calorie, Low-Sugar Formula
Crispy Vegan-Friendly Chips
Crispy Vegan-Friendly Chips
The Kettle Chips Vegan Sheese & Red Onion Flavor is Tasty
Light Wintertime Lunch Options
Light Wintertime Lunch Options
These New Urban Eat Products are Flavorful and Balanced
Functional Fruit Jerky Snacks
Functional Fruit Jerky Snacks
Just Jerky's No-Added-Sugar Snacks Support Radiance & Energy
Nutritionally Complete Vegan Burgers
Nutritionally Complete Vegan Burgers
The Mana Burger Boasts Balanced Protein, Fat, Carbs and Fiber
Gluten-Free Chickpea Chips
Gluten-Free Chickpea Chips
HIPPEAS Tortilla Chips are Nourishing, Organic & Vegan-Friendly
Satisfying Vegan Snack Bites
Satisfying Vegan Snack Bites
The Quorn Southern Fried Poppers will Launch in 2020
Savory Vegan-Friendly Pies
Savory Vegan-Friendly Pies
These New Delice de France Vegan Pies Have a Premium Profile
Organic Oat Milk
Organic Oat Milk
BetterBody Foods Launches a Gluten-Free and Non-GMO Product on the Market
Empowering Through Natural Skincare
Empowering Through Natural Skincare
TV Host Dina Pugliese-Mirkovich Speaks to Natural Beauty
Microbiome-Balancing Cica Skincare
Microbiome-Balancing Cica Skincare
Elemis' Cica Calm Hydration Juice Calms, Nourishes & Protects
Jelly Facial Cleansers
Jelly Facial Cleansers
REN Clean Skincare's Jelly Facial Cleanser Goes from Jelly to Oil to Milk
Sweet In-Shower Body Conditioners
Sweet In-Shower Body Conditioners
Lush Cosmetics Unveils the Snow Fairy Body Conditioner
Ocean-Friendly Glitter Soaps
Ocean-Friendly Glitter Soaps
Lush Cosmetics Unveils the New Winter Berry Soap for Lavish Skin
Clean Fragrance Collections
Clean Fragrance Collections
Juliette Has a Gun's 'Not a Collection' Shares Free-From Cosmetics
Detoxifying Oral Care Flosses
Detoxifying Oral Care Flosses
The Hello Oral Care Activated Charcoal Floss is Infused with Xylitol
Halloween-Inspired Body Cleansers
Halloween-Inspired Body Cleansers
Lush's 'Boo! Shower Slime' is Made with Bamboo Stem Extract
Vegan Makeup Brand Commitments
Vegan Makeup Brand Commitments
Makeup Brand Dermablend Announced Its Products Will Now Be Vegan
Plant-Based Lip Masks
Plant-Based Lip Masks
Primera's Clean Berry Vegan Lip Mask is Hydrating and Conditioning
play_circle_filled Gentle Corn-Based Cleansers
Gentle Corn-Based Cleansers
Lush Debuted a New 'Let The Good Times Roll' Face and Body Cleanser
Affordable Vegan-Friendly Skincare Lines
Affordable Vegan-Friendly Skincare Lines
Primark Launched the New 'PS... Naturals' Skincare Line
Refreshing Salt-Infused Toothpastes
Refreshing Salt-Infused Toothpastes
Rael Recently Launched its New Himalayan Pink Salt Toothpaste
Women-Supporting Vegan Lipsticks
Women-Supporting Vegan Lipsticks
N.I.A.R.A. and Lovengood Lips Launched a Charitable Pink Lipstick
Nutritious Vegan Body Products
Nutritious Vegan Body Products
Sade Baron Boasts a Plethora of Ethical and High-Quality Goods
Bubbling Paper Face Masks
Bubbling Paper Face Masks
YES TO's Single-Use Face Masks Help to Hydrate, Soothe and More
Face Mask-Removing Wipes
Face Mask-Removing Wipes
YES TO's Thick Cloths Were Specially Designed for Face Mask Removal
Inclusive Drugstore Cosmetics
Inclusive Drugstore Cosmetics
CoverGirl TruBlend Matte Made Foundation Has Expansive Shades
Minimalist Drugstore Cosmetics
Minimalist Drugstore Cosmetics
Covergirl's Rebranded Products Boast Black and White Packaging
Exfoliating Cleansing Balms
Exfoliating Cleansing Balms
This YES TO Product Packaging Integrates a Gentle Exfoliating Pad
Three-In-One Face Masks Kits
Three-In-One Face Masks Kits
YES TO's Face Mask Kits Address Multiple Skin Issues at Once
Soothing Undereye Masks
Soothing Undereye Masks
YES TO's '2-Step Single Use Eye Kit' Soothes with Cucumbers for the Eyes
Eco-Friendly Drugstore Cosmetics
Eco-Friendly Drugstore Cosmetics
Unilever's Love Beauty and Planet Line Uses Recycled Packaging
Customizable Clay Masks
Customizable Clay Masks
YES TO's Custom Face Mask Kits Can Be Enhanced with Tailored Add-Ins
Overnight Facial Masks
Overnight Facial Masks
YES TO's Single-Use Sleeping Masks Hydrate, Detoxify and More
Cocktail-Inspired Body Washes
Cocktail-Inspired Body Washes
YES TO's Shower Body Wash Range Takes Cues from Mixed Drinks
Tomato-Charcoal Face Masks
Tomato-Charcoal Face Masks
This Charcoal Face Mask is Blended with Tomatoes to Further Fight Acne