Drugstore cosmetic brands adopt vegan branding in their emerging collections
Trend - Understanding the selling power of vegan products, which are now often associated with “clean” and cruelty-free consumption, well-known brands in the cosmetic and skincare space are formulating and promoting vegan collections for consumers.
Insight - Today’s consumer isn’t necessarily vegan in all aspects of their lifestyle, but is frequently prioritizing the believed health benefits that various aspects of a vegan lifestyle can offer them. With conscious consumerism on the rise for both personal and ethical reasons, consumers are seeking out emerging brands that are able to cater to their emerging interests. Thus, the longstanding brands in this space are having to adapt to compete.
Insight - Today’s consumer isn’t necessarily vegan in all aspects of their lifestyle, but is frequently prioritizing the believed health benefits that various aspects of a vegan lifestyle can offer them. With conscious consumerism on the rise for both personal and ethical reasons, consumers are seeking out emerging brands that are able to cater to their emerging interests. Thus, the longstanding brands in this space are having to adapt to compete.
Workshop Question - How could your brand better compete with emerging competitors in its space?
Trend Themes
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Vegan Beauty Products — Vegan beauty products are in demand among conscious consumers who seek a “clean” and cruelty-free lifestyle.
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Multi-functional Skincare Products — Skincare products that serve multiple purposes, such as moisturizing, plumping and soothing, are becoming more popular with the consumer base that prioritizes convenience.
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Sustainable Packaging — To appeal to ethical consumers who are prioritizing sustainable consumption, brands are increasingly incorporating sustainable packaging practices into their product lines.
Industry Implications
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Beauty and Personal Care — The trend towards vegan, multifunctional products and sustainable packaging is highly relevant in the beauty and personal care industry, which is constantly adapting to consumer preferences.
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Skincare — The skincare industry specifically is seeing a rise in vegan, multi-functional products and brands that use sustainable packaging, as consumers seek more eco-friendly and convenient products for their daily routines.
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Health and Wellness — The trend towards vegan, multi-functional products in skincare is reflective of the broader health and wellness industry, which has seen an increasing focus on plant-based and sustainable options.
