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Hybrid Soothing Overnight Creams

Shiseido's Overnight Cream & Mask Boasts ReNeura Technology

— July 26, 2019 — Lifestyle
Shiseido, the Japanese skincare company founded in 1872, prioritizes consumer needs with its new Overnight Cream & Mask that functions an intensive brightening treatment as well as a nighttime moisturizer. The formula boasts ReNeura Technology+ to improve skin's receptivity and decrease the appearance of dark spots and uneven tones.

The Overnight Cream & Makes brightens your skin's appearance with state-of-the-art ingredients such as Tormentilla Extract, Pyrola Japonica Klenze Extract, Yoshino Cherry Extract, and Western Hawthorn Extract. The formula is non-comedogenic and is free from parabens and mineral oil. The product is allergy tested and safe for sensitive skin.

To use the hybrid mask, simply wash your face and pat dry. Take a small amount of cream and place on your cheeks, forehead, chin, and nose and smooth from the center outward.
Trend Themes
1. Reneura Technology+ - The advancement of ReNeura Technology+ in skincare products presents disruptive innovation opportunities for the anti-aging skincare industry.
2. Hybrid Creams - Creating hybrid skincare products such as overnight creams with multiple functions presents innovative opportunities for the skincare industry to cater to consumers looking for more multifunctional products.
3. Natural Ingredients - The use of natural ingredients in skincare products, such as Tormentilla Extract, Pyrola Japonica Klenze Extract, Yoshino Cherry Extract, and Western Hawthorn Extract, presents disruptive innovation opportunities for the natural and organic skincare industry.
Industry Implications
1. Skincare - The use of ReNeura Technology+ and hybrid creams presents disruptive innovation opportunities for the anti-aging and multifunctional products sectors of the skincare industry.
2. Natural and Organic Skincare - The use of natural ingredients in skincare products presents disruptive innovation opportunities for the natural and organic skincare industry to cater to consumers with preferences for clean and natural skincare products.
3. Beauty and Personal Care - The innovation of hybrid skincare products and advanced technologies, such as ReNeura Technology+, presents disruptive innovation opportunities for the beauty and personal care industry to meet the changing demands of consumers seeking multifunctional and effective products.
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