Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,331 more

Salicylic Care

Hair products incorporate salicylic acid for its exfoliating properties

Trend - With many people now turning to scalp-exfoliation products, these items are typically offered in abrasive scrub forms. Now, brands are instead incorporating salicylic acid into hair care products in order to achieve the same benefits, without the harshness associated with scrubs.

Insight - Now that the self-care movement has turned into an entire industry in itself, brands that fall under this industry are having to reach consumers with increasingly innovative promises, formulations, or services. With the overwhelming choice they now face in this space, consumers are always seeking products that go farther in meeting their needs and expectations, and they're now frequently equipped with their own research when making these purchase decisions.
Workshop Question - How could your brand change its tactics in light of consumers' doing more research into the benefits and effects of most products/services on the market?
6.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
28,676 Total Clicks
Date Range:
Feb 18 — Nov 19
Trending:
New and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Hypoallergenic Makeup Brush Cleaners
Hypoallergenic Makeup Brush Cleaners
The EcoTools Makeup Brush Shampoo Leaves Brushes Soft & Clean
Premium Natural Haircare Sets
Premium Natural Haircare Sets
Voir Haircare's Studio Set Makes for a Great Holiday Gift
Repurposed Haircare Bottles
Repurposed Haircare Bottles
Reload Reuses Mineral Water Bottles to Make Product Packaging
Hair Type-Specific Products
Hair Type-Specific Products
WELLA Debuted a Care Range to Provide the Right Level of Nourishment
Deeply Detoxifying Shampoos
Deeply Detoxifying Shampoos
The Triple Detox Shampoo Removes Buildup from Pollution & Hard Water
Ultra-Hydrating Organic Shampoos
Ultra-Hydrating Organic Shampoos
Innersense Unveils the New Pure Harmony Hairbath
play_circle_filled Longevity-Boosting Dry Shampoos
Longevity-Boosting Dry Shampoos
The Joico Weekend Hair Dry Shampoo Prevents Hair Color from Fading
Soothing Oil-Absorbing Dry Shampoos
Soothing Oil-Absorbing Dry Shampoos
Oribe Unveils the New Gold Lust Dry Shampoo for All Hair Types
Chat-Inspired Tween Care Products
Chat-Inspired Tween Care Products
TBH Kids' Packaging Resembles Text Message Conversations
Clean Haircare Collections
Clean Haircare Collections
The Pure Collection by Frédéric Fekkai is 95% Naturally Derived
Non-Toxic Mint-Infused Shampoos
Non-Toxic Mint-Infused Shampoos
Graydon Skincare Recently Launched the New Matcha Mint Shampoo
Ultra-Powerful Dry Shampoos
Ultra-Powerful Dry Shampoos
OUAI's New Super Dry Shampoo Helps You Go Longer Between Washes
CBD-Infused Haircare
CBD-Infused Haircare
The Cloud 10 System Shares the Benefits of Broad-Spectrum Hemp Extract
Non-Toxic Teen Skincare
Non-Toxic Teen Skincare
Thirsty Naturals Makes Plant-Based, All-Natural Skincare for Teens
play_circle_filled Crystal-Inspired Hair Dyes
Crystal-Inspired Hair Dyes
Pravana Hair Color Collection Comes in Shades Like 'Garnet' and 'Jade'
Vitamin-Rich Hair-Volumizing Creams
Vitamin-Rich Hair-Volumizing Creams
This New Bosley Hair Product Conditions and Provides Texture
Women’s Facial Hair-Removing Kits
Women’s Facial Hair-Removing Kits
DERMAFLASH Offers a Deep Exfoliation Kit for Women
Ayurvedic Hair Oils
Ayurvedic Hair Oils
The Rathira Ayurveda 10 Days Hair Oil Prevents Hair Loss and Cures Dandruff
Vinegar-Based Scalp Scrubs
Vinegar-Based Scalp Scrubs
dpHUE Offers an Effective Apple Cider Vinegar Scrub for the Scalp
Clay-Based Dry Shampoos
Clay-Based Dry Shampoos
Bumble and Bumble's Pret-a-Powder Protects the Hair
Daytime Hair Repair Products
Daytime Hair Repair Products
Bumble and Bumble's Save The Day Fluid Protects the Hair
Hydrating Pre-Shower Hair Balms
Hydrating Pre-Shower Hair Balms
Bumble and bumble's Invisible Oil Leaves Hair Feeling Soft
Dry Scalp Print Ads
Dry Scalp Print Ads
This Head & Shoulders Advertisement Calls for a Check for Dandruff
play_circle_filled Influencer-Crafted Shampoo Ads
Influencer-Crafted Shampoo Ads
Dove Partnered with Blogger Karen Monserrat for Its Dermacare Line
Ayurvedic Exfoliating Shampoos
Ayurvedic Exfoliating Shampoos
Aveda's Hair Care Product Clears the Scalp of Sebum and Buildup
Beard-Deoderizing Foams
Beard-Deoderizing Foams
The Reuzel Beard Foam Improves the Appearance and Texture of Facial Hair
Clarifying Sea Salt Shampoos
Clarifying Sea Salt Shampoos
This Artisanal Shampoo Comes in Solid Form
Natural Hair Care Treatments
Natural Hair Care Treatments
This Hair Care Concept Offers an Alternative to Drugstore Treatments
Antiseptic Dandruff Shampoos
Antiseptic Dandruff Shampoos
This DIY Hair Treatment Uses Tea Tree Oil to Combat Flakes
Insect Repellent Cleansers
Insect Repellent Cleansers
This Multipurpose Hair and Body Wash Also Keeps Bugs at Bay
Oil-Distributing Hair Brushes
Oil-Distributing Hair Brushes
The Flat Brush Naturally Spreads Tresse Oils for a Healthier Mane
Bee-Delivered Biocontrols
Bee-Delivered Biocontrols
Bee Vectoring Technology Offers an Organic Solution to Pesticides
Quirky Dancer Portraits
Quirky Dancer Portraits
The Ones 2 Watch Balint Barna Exclusive Highlights Retro Menswear