Hair products incorporate salicylic acid for its exfoliating properties
Trend - With many people now turning to scalp-exfoliation products, these items are typically offered in abrasive scrub forms. Now, brands are instead incorporating salicylic acid into hair care products in order to achieve the same benefits, without the harshness associated with scrubs.
Insight - Now that the self-care movement has turned into an entire industry in itself, brands that fall under this industry are having to reach consumers with increasingly innovative promises, formulations, or services. With the overwhelming choice they now face in this space, consumers are always seeking products that go farther in meeting their needs and expectations, and they're now frequently equipped with their own research when making these purchase decisions.
Insight - Now that the self-care movement has turned into an entire industry in itself, brands that fall under this industry are having to reach consumers with increasingly innovative promises, formulations, or services. With the overwhelming choice they now face in this space, consumers are always seeking products that go farther in meeting their needs and expectations, and they're now frequently equipped with their own research when making these purchase decisions.
Workshop Question - How could your brand change its tactics in light of consumers' doing more research into the benefits and effects of most products/services on the market?
Trend Themes
1. Salicylic Acid in Hair Care Products - Brands are incorporating salicylic acid into hair care products for its scalp exfoliating properties, a trend in the self-care industry.
2. Scalp Treatments - Hair care, cosmetics, and personal care industries are marketing various scalp treatments targeting consumers' hair needs by introducing unique, refreshing, and innovative exfoliating formulas
3. Incorporating Skin Care Ingredients Into Hair Products - Hair care brands are incorporating skincare ingredients into hair products, such as micellar water and salicylic acid, for their cleansing and detoxifying properties.
Industry Implications
1. Hair Care - Haircare brands can tap into the trend of incorporating salicylic acid and other skincare ingredients in their products to meet consumers' hair needs and expectations.
2. Cosmetics - Cosmetics industries can develop new scalp exfoliating products with unique and refreshing formulas, targeting consumers' interests in self-care and beauty innovation.
3. Personal Care - Personal care industries can explore the scalp-treatment space and develop innovative products with safe, effective, and eco-friendly ingredients that appeal to consumers' self-care routines.
