Category
Fashion
Scaled Restraint
Trend cluster
Category
Salicylic
Care
Hair products incorporate salicylic acid for its exfoliating properties.
3.8
Trend score
Trend
What is the Salicylic Care trend?
Salicylic Care: With many people now turning to scalp-exfoliation products, these items are typically offered in abrasive scrub forms. Now, brands are instead incorporating salicylic acid into hair care products in order to achieve the same benefits, without the harshness associated with scrubs.
Insight
The consumer insight behind the Salicylic Care trend
Now that the self-care movement has turned into an entire industry in itself, brands that fall under this industry are having to reach consumers with increasingly innovative promises, formulations, or services. With the overwhelming choice they now face in this space, consumers are always seeking products that go farther in meeting their needs and expectations, and they're now frequently equipped with their own research when making these purchase decisions.
Trend themes
Themes within the Salicylic Care trend
Three behaviours holding the trend together01
Salicylic Acid in Hair Care products
Brands are incorporating salicylic acid into hair care products for its scalp exfoliating properties, a trend in the self-care industry.
02
Scalp Treatments
Hair care, cosmetics, and personal care industries are marketing various scalp treatments targeting consumers' hair needs by introducing unique, refreshing, and innovative exfoliating formulas
03
Incorporating Skin Care ingredients into Hair Products
Hair care brands are incorporating skincare ingredients into hair products, such as micellar water and salicylic acid, for their cleansing and detoxifying properties.
Industry implications
What the Salicylic Care trend means for industry
Where the trend changes the playbookFor
Hair Care
Haircare brands can tap into the trend of incorporating salicylic acid and other skincare ingredients in their products to meet consumers' hair needs and expectations.
For
Cosmetics
Cosmetics industries can develop new scalp exfoliating products with unique and refreshing formulas, targeting consumers' interests in self-care and beauty innovation.
For
Personal Care
Personal care industries can explore the scalp-treatment space and develop innovative products with safe, effective, and eco-friendly ingredients that appeal to consumers' self-care routines.
Workshop question
How could your brand change its tactics in light of consumers' doing more research into the benefits and effects of most products/services on the market?
Trend signals
Trend signals for Salicylic Care
Trend score 3.8 out of 10, from popularity 53%, activity 52%, freshness 9%.
Popularity53%
Activity52%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Salicylic Care trend
5 featured examples from Feb 13, 2018 to Mar 27, 2020CategoryFashion
Refreshing Scalp Treatments
Omorovicza's Scalp Reviver Works Between Washes
Haircare industry can explore innovative scalp treatments for refreshing and maintaining scalp health between washes.
CategoryFashion
Salicylic Acid-Infused Shampoo
The Neutrogena T/Gel Shampoo Unclogs the Hair Follicles
Incorporating salicylic acid into haircare products can offer a disruptive innovation opportunity in addressing various scalp-related concerns.
CategoryFashion
Fizzing Scalp Treatments
Bumble and Bumble's Bb.Scalp Detox Removes Impurities & Product Buildup
Haircare industry can explore new product offerings and formulations in the scalp treatment category to meet consumer demand for revitalized hair health.
CategoryFashion
Alluring Dandruff Shampoos
Oribe’s Serene Scalp Anti-Dandruff Shampoo Boasts Beautiful Packaging
Haircare brands can explore new formulations and ingredients to create effective anti-dandruff products with beautiful packaging.
CategoryFashion
Salicylic Acid-Infused Scalp Shampoos
The Sachajuan Scalp Shampoo Boasts Salicylic Acid & Menthol
Opportunity for hair care brands to incorporate ingredients that promote scalp health in their products for a wider range of benefits.
