MSCHF and Fenty Beauty work in collaboration on a new prank-like beauty collection that invites customers to play in a Russian Roulette-themed makeup set. This drop marks MSCHF's 83rd drop and it features six packets that are either filled with ketchup or with a Fenty Beauty lip gloss.
Customers can open up the sauce packet and unveil it entirely up to chance. The packets are available to purchase especially at a dedicated website and each set ensures that there will be at least one lip gloss and the rest are entirely random. The packaging is just as playful as it comes in a bright red box that is shaped and branded similarly to that of ketchup.
Image Credit: MSCHF
What Makes This Trend Stand Out
- Prank Beauty Products
- Opportunity for companies to collaborate and create prank-like or unexpected beauty collections.
- Roulette Marketing
- Opportunity for companies to market products through playful games or gamble-like experiences.
- Randomized Packaging
- Opportunity for companies to create mystery or excitement with randomized packaging for products.
Sectors Adopting This
- Beauty and Cosmetics
- Incorporating playful or unexpected elements into beauty product marketing or packaging can attract younger, more adventurous consumers.
- Food and Beverage
- Cross-promoting food and beverage products with other industries, such as beauty, can create unique collaborations and generate buzz.
- Gaming and Entertainment
- Incorporating game-like elements into product marketing or packaging can attract a wider audience and create an engaging experience for consumers.
