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Covergirl's Rebranded Products Boast Black and White Packaging

 - Feb 28, 2018
References: covergirl & thedieline
Popular cosmetics brand Covergirl recently refreshed the design of its product packaging to reflect a more minimalist aesthetic.

While the previous packaging designs embraced many shapes and colors, the new designs adopt a simple system of black and white graphics, mainly made up of linear elements. Although color is not a dominant element of the packaging itself in most cases, this only serves to make the uniquely hued products stand out all the more.

New York-based agency Established led the redesign project, introducing "the biggest change to Covergirl in its history." As the beauty section of a store can be difficult to navigate, the refreshed drugstore makeup packaging has been designed to offer an understated look that will still catch the eyes of consumers with its clean, confident style.