trèStique's Makeup Line Relaunches with Zero-Waste Packaging
Francesca Mercurio — July 27, 2021 — Eco
trèStique, a cruelty-free beauty line, is set to relaunch its makeup line with a variety of updated features - including zero-waste packaging. trèStique is known for its customizable, multifunctional makeup formulas that use a crayon-like application method. The relaunch will feature all the original line's qualities but will expand to include a more inclusive selection of foundation shades. The line will also feature new lipstick colors, an eyebrow pencil and gel, a bronzer stick, a blush stick, a mascara, as well a compact travel case.
One of the exciting new features includes the concealer's proprietary carrot complex, which was designed to protect the skin against blue light. The concealer is also made with hyaluronic acid, which helps minimize problem spots. The line is set to launch in September.
Image Credit: trèStique
One of the exciting new features includes the concealer's proprietary carrot complex, which was designed to protect the skin against blue light. The concealer is also made with hyaluronic acid, which helps minimize problem spots. The line is set to launch in September.
Image Credit: trèStique
Trend Themes
1. Zero-waste Packaging - The trend towards zero-waste packaging is disrupting the cosmetic industry, providing opportunities for companies to adopt environmentally-friendly practices and appeal to conscious consumers.
2. Customizable Makeup Formulas - The trend towards customizable makeup formulas with crayon-like applications is offering opportunities for companies to cater to consumer preferences for simplicity and efficiency.
3. Blue Light Protection - The trend towards incorporating blue light protection into makeup products is disrupting the beauty industry, presenting opportunities for companies to cater to consumers' concerns over the impact of digital devices on their skin.
Industry Implications
1. Cosmetic Industry - The cosmetic industry can benefit from adopting sustainable packaging practices and incorporating customizable formula options that cater to the evolving preferences of conscious consumers.
2. Technology Industry - The technology industry can capitalize on the trend towards blue light protection in cosmetics by developing innovative solutions that enhance the effectiveness of current products.
3. Travel Industry - The travel industry can leverage the trend towards compact, multifunctional makeup products to cater to consumers that prioritize convenience and efficiency in their beauty routines while on the go.
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