WWP Beauty's Zero+ Collection is Plastic-Free & Waste-Reducing
Laura McQuarrie — September 10, 2021 — Eco
References: wwpbeauty & prnewswire
WWP Beauty's Zero+ Collection is a plastic-free, plant-based packaging line with formulas that are clean, inclusive and multitasking. Powered by renewable ingredients that are responsibly and locally sourced from farm waste, the collection shares the benefits of ingredients like elderberry extract, beetroot extract and sea moss.
There's the Zero+ Skin Prep + Perfector, a blurring balm that helps to prime the skin on its own or prepare it for the application of makeup for a "flawless, hyper-natural, 'your-skin-but-better' look and feel." The collection also includes the all-over multitasking Zero+ Face + Eyes + Lips Enhancer with squalane, as well as the creamy Zero+ Brow Shaper + Styler.
These gender-neutral products are packaged based on WWP Beauty's 6R's of Sustainability.
There's the Zero+ Skin Prep + Perfector, a blurring balm that helps to prime the skin on its own or prepare it for the application of makeup for a "flawless, hyper-natural, 'your-skin-but-better' look and feel." The collection also includes the all-over multitasking Zero+ Face + Eyes + Lips Enhancer with squalane, as well as the creamy Zero+ Brow Shaper + Styler.
These gender-neutral products are packaged based on WWP Beauty's 6R's of Sustainability.
Trend Themes
1. Plant-based Beauty Packaging - WWP Beauty's Zero+ Collection is leading the trend of sustainable beauty packaging using plant-based materials.
2. Clean, Inclusive, and Multitasking Products - The Zero+ Collection's formulas are setting a trend for the industry with its clean and multifunctional approach, making it accessible to inclusive beauty markets.
3. Renewable Ingredients Sourced From Farm Waste - The use of renewable ingredients, sourced from farm waste, is an emerging trend in the beauty industry, promoting waste reduction and more sustainable sourcing of materials.
Industry Implications
1. Beauty and Personal Care - The Zero+ Collection is disrupting the beauty and personal care industry with its plant-based, sustainable packaging and clean, inclusive, and multitasking formulations.
2. Sustainable Packaging - WWP Beauty is leading the trend in sustainable packaging by introducing plant-based packaging materials using renewable ingredients.
3. Agriculture and Farming - The beauty industry's use of farm-waste-derived ingredients is creating an opportunity for the agriculture and farming industry to explore alternative uses of its waste products.
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