While some cosmetic companies offer an extremely limited shade range of light, medium and dark tones, CoverGirl TruBlend Matte Made Foundation is set to be unveiled as one of the brand's most expansive collections to date with 40 shades.
Warm Tawny, True Caramel and Espresso are just a few of the shades that will be introduced as part of the matte drugstore foundation collection, with shades organized by numbers within categories for light, medium, tan and dark skin tones. For the development of the CoverGirl TruBlend Matte Made Foundation range, Ukonwa Ojo, CoverGirl's Senior Vice President, notes that a proprietary 3D design technique was used to ensure every customer could find their perfect shade match.
Key players in the beauty industry are now committing themselves to offering products in diverse shade ranges that better represent previously underserved consumers.
Inclusive Drugstore Cosmetics
More Stats +/-
Mature Cosmetic Ambassadors
Minimalist Drugstore Cosmetics
Inclusive Drugstore Makeup
Full-Coverage Celebrity Lip Glosses
Beauty Branded Coding Partnerships
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.