While some cosmetic companies offer an extremely limited shade range of light, medium and dark tones, CoverGirl TruBlend Matte Made Foundation is set to be unveiled as one of the brand's most expansive collections to date with 40 shades.
Warm Tawny, True Caramel and Espresso are just a few of the shades that will be introduced as part of the matte drugstore foundation collection, with shades organized by numbers within categories for light, medium, tan and dark skin tones. For the development of the CoverGirl TruBlend Matte Made Foundation range, Ukonwa Ojo, CoverGirl's Senior Vice President, notes that a proprietary 3D design technique was used to ensure every customer could find their perfect shade match.
Key players in the beauty industry are now committing themselves to offering products in diverse shade ranges that better represent previously underserved consumers.
Key Themes Behind This Trend
- Inclusive Beauty Products
- Beauty companies should consider expanding their shade range to include more options for all skin tones, creating more inclusive products.
- Customized Shade Matching
- The use of technology to create a unique and personalized shade for each individual can improve the beauty industry by offering a more customer-centric and inclusive experience.
- Demand for Diversity and Representation
- Customers are increasingly expecting more diversity and representation in beauty products, and companies should consider addressing this demand to remain relevant in the market.
Where This Applies
- Cosmetics
- Cosmetic companies should aim to be more inclusive by offering more diverse shade ranges to cater to all customers.
- Technology
- The use of innovative shade-matching technology can improve the customer experience and provide more personalized options.
- Fashion and Beauty Retailers
- Businesses in the fashion and beauty industry should strive to be more inclusive and representative of all customers in their product offerings.
