Category
World
Affinity Sailings
Trend cluster
Category
5G
Preview
Brand activations showcase 5G connectivity, as companies begin to implement the network.
2.9
Trend score
What's Happening
What is the 5G Preview trend?
5G Preview: Companies are implementing 5G connectivity on a smaller scale to exhibit its impressive features. The 5G network enables new possibilities for mixed-reality technology and the Internet of Things. Since it is expected to handle 1,000x more traffic than its predecessor and is 10x faster, the innovation carries implications for usability. As newer tech is expected to carry over to 5G, brands are trying to stay ahead of the curve.
Insight
The consumer insight behind the 5G Preview trend
Globally, consumers use the Internet for work, entertainment, socializing, and other daily activities. The influx of more users entails slower service, yet the demand for hyper-connectivity is growing as everything becomes digitized. The deployment of new networks for operation can be disorienting for consumers who are not intimately familiar with the tech world, hence, enabling the innovation on a smaller scale allows individuals to become gradually aware of the innovation and thus, more accepting of it.
Trend themes
Themes within the 5G Preview trend
Three behaviours holding the trend together01
Incremental deployment of 5G
Deploying 5G connectivity on a smaller scale allows individuals to become gradually aware of the technology, making them more accepting of future deployment.
02
Increased connectivity for events
5G networks can provide ultra-fast connectivity for music festivals and other events, creating a unique and positive user experience.
03
Enhanced payment technology with face recognition
High-speed 5G networks combined with face recognition technology can ultimately enhance merchant operations and increase the security of mobile connections.
Industry implications
What the 5G Preview trend means for industry
Where the trend changes the playbookFor
Technology
The adoption of 5G technology is going to revolutionize the tech industry, creating new possibilities for mixed-reality technology and the Internet of Things.
For
Entertainment
5G networks can provide ultra-fast connectivity for music festivals and other events, creating a unique and positive user experience.
For
Finance
High-speed 5G networks combined with face recognition technology can ultimately enhance merchant operations and increase the security of mobile connections, having power to change the future of payments.
Workshop question
What will the implementation of the 5G network mean for your company?
Trend signals
Trend signals for 5G Preview
Trend score 2.9 out of 10, from popularity 52%, activity 28%, freshness 9%.
Popularity52%
Activity28%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the 5G Preview trend
4 featured examples from Nov 17, 2018 to Aug 22, 2019CategoryTech
5G-Enabled Shipping Container Hotels
The OPPO 5G Hotel Gives Guests a Taste of Future Connectivity
The hospitality industry can embrace 5G connectivity to create unique and technologically advanced guest experiences, offering new levels of entertainment and convenience.
CategoryLifestyle
5G Face Recognition Payments
Telia & OP Bank are Helping Merchants Without Fixed Line Connections
Developing high-speed 5G networks to enable faster and more secure payment transactions.
CategoryTech
5G Music Festival Networks
The EE 5G Network will be Tested at the Glastonbury Festival
The music festival industry can take advantage of 5G connectivity to provide festivalgoers with new experiences that incorporate 5G technology, such as augmented reality (AR) and…
CategoryAutos
5G-Enabled Car Factories
The Daimler Factory 56 Reimagines the Design of the Automobile Factory
Implementing 5G connectivity and flexible design principles in car factories can revolutionize automotive manufacturing, improving efficiency and adaptability.
