Brand activations showcase 5G connectivity, as companies begin to implement the network
Trend - Companies are implementing 5G connectivity on a smaller scale to exhibit its impressive features. The 5G network enables new possibilities for mixed-reality technology and the Internet of Things. Since it is expected to handle 1,000x more traffic than its predecessor and is 10x faster, the innovation carries implications for usability. As newer tech is expected to carry over to 5G, brands are trying to stay ahead of the curve.
Insight - Globally, consumers use the Internet for work, entertainment, socializing, and other daily activities. The influx of more users entails slower service, yet the demand for hyper-connectivity is growing as everything becomes digitized. The deployment of new networks for operation can be disorienting for consumers who are not intimately familiar with the tech world, hence, enabling the innovation on a smaller scale allows individuals to become gradually aware of the innovation and thus, more accepting of it.
Insight - Globally, consumers use the Internet for work, entertainment, socializing, and other daily activities. The influx of more users entails slower service, yet the demand for hyper-connectivity is growing as everything becomes digitized. The deployment of new networks for operation can be disorienting for consumers who are not intimately familiar with the tech world, hence, enabling the innovation on a smaller scale allows individuals to become gradually aware of the innovation and thus, more accepting of it.
Workshop Question - What will the implementation of the 5G network mean for your company?
Trend Themes
1. Incremental Deployment of 5G - Deploying 5G connectivity on a smaller scale allows individuals to become gradually aware of the technology, making them more accepting of future deployment.
2. Increased Connectivity for Events - 5G networks can provide ultra-fast connectivity for music festivals and other events, creating a unique and positive user experience.
3. Enhanced Payment Technology with Face Recognition - High-speed 5G networks combined with face recognition technology can ultimately enhance merchant operations and increase the security of mobile connections.
Industry Implications
1. Technology - The adoption of 5G technology is going to revolutionize the tech industry, creating new possibilities for mixed-reality technology and the Internet of Things.
2. Entertainment - 5G networks can provide ultra-fast connectivity for music festivals and other events, creating a unique and positive user experience.
3. Finance - High-speed 5G networks combined with face recognition technology can ultimately enhance merchant operations and increase the security of mobile connections, having power to change the future of payments.
