Cannabis retailers offer their products in familiar formats and designs
Trend - As cannabis becomes a mainstay in several North American industries, brands in this space are creating or entering retailers that are inspired by more traditional spaces. Whether in the form of diners or ice cream shops, these spaces invite both those familiar and those unfamiliar to cannabis products.
Insight - As consumers increasingly prioritize “wellness” in their day-to-day, they seek out one-stop locations and activities that enable their wellness routines, without impeding on daily life. Thus, merging substances like cannabis with already-familiar activities allows for consumers to attain the benefits of both, in a way that doesn’t inconvenience them as they balance their personal and professional lives.
Insight - As consumers increasingly prioritize “wellness” in their day-to-day, they seek out one-stop locations and activities that enable their wellness routines, without impeding on daily life. Thus, merging substances like cannabis with already-familiar activities allows for consumers to attain the benefits of both, in a way that doesn’t inconvenience them as they balance their personal and professional lives.
Workshop Question - How could your brand collaborate with the growing cannabis industry?
Trend Themes
1. Cannabis Retail Space Inspired by Traditional Spaces - Brands are creating or entering retailers that are inspired by more traditional spaces, such as diners or ice cream shops, to merge cannabis with already-familiar activities.
2. Cbd-infused Products - Increasing focus on wellness is driving demand for merging substances like CBD with products such as coffee, ice cream, and meals for increased relaxation and health benefits.
3. Farm-to-table Cannabis Cafes - Pairing farm-to-table cannabis strains with matching meals is redefining the dining experience, as chefs and 'budtenders' work together to create unique experiences for cannabis consumers.
Industry Implications
1. Food and Beverage - The merging of cannabis and familiar products such as coffee, ice cream and meals create innovative opportunities in the food and beverage industry for relaxation and wellness.
2. Retail - Cannabis retail spaces that are inspired by traditional spaces like diners provide a new retail concept that merges familiarity and the convenience of one-stop locations for consumers.
3. Hospitality - The emerging industry of farm-to-table cannabis cafes and the merging of cannabis with familiar activities open unique opportunities in the hospitality industry, providing powerfully relaxing and healthful experiences for guests.
