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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,689 more

Personal Oil

Intimate care oils aim to empower and liberate women

Trend - In an effort to break from the conventional narrative that says female intimate care should be kept private and function-focused, an increasing number of brands are launching yoni oils that enable women to indulge in intimate self care as well as grooming. These products cater to body literate women seeking whole body, holistic wellness.

Insight - The growing self care trend has clear overlaps in personal care as it pertains to wellness and grooming. The difference today is that more women are now seeing intimate care as an integral part of their holistic wellness and grooming routine, for any day of the month. Driven in part by the #MeToo movement, body literate women are keen to indulge and explore the most personal parts of their body in a way that is empowering and luxurious.
Workshop Question - How does your brand empower your consumer to be the happiest version of themselves?
6.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
50,742 Total Clicks
Date Range:
Oct 18 — Nov 19
Trending:
This Year and Warm
Consumer Insight Topics:

Featured Examples

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