Medical alert products are integrated with functional aesthetics
Trend - Medical alert systems have traditionally had a function-first approach–without prioritizing branding–but brands in this space now understand that future-focused designs and aesthetics are able to add to function rather than take away from it.
Insight - When it comes to products in the medical field, function is of course the priority for brands and consumers alike. However, now that so many fields have become saturated with emerging innovations, consumers now have the flexibility to focus on aesthetics and ease as much as they do functionality in the items they choose to invest in. Thus, consumers now expect that the purposeful items they purchase are also able to seamlessly integrate into their day-to-day habits, as well as their style preferences.
Insight - When it comes to products in the medical field, function is of course the priority for brands and consumers alike. However, now that so many fields have become saturated with emerging innovations, consumers now have the flexibility to focus on aesthetics and ease as much as they do functionality in the items they choose to invest in. Thus, consumers now expect that the purposeful items they purchase are also able to seamlessly integrate into their day-to-day habits, as well as their style preferences.
Workshop Question - How could your brand better prioritize both design and functionality?
Trend Themes
1. Aesthetic Medical Alert - Brands in the medical alert space are prioritizing design and aesthetics alongside functionality to better integrate into consumers' day-to-day habits and style preferences.
2. Predictive Healthcare Monitoring - Technologies such as SurroSense Rx System are able to predict potential risks to patients' health and provide alerts to help in preventing diseases such as diabetic foot wounds.
3. Haptic Feedback Devices - The use of haptic feedback in devices such as the ALBERT Cane is helping individuals with disabilities and ailments to bypass common issues and challenges.
Industry Implications
1. Medical Alert Systems Industry - The Medical Alert Systems Industry could benefit from introducing fashion-forward lines that address the stigmas and lack of fashionable options for senior women.
2. Personal Emergency Response Systems (PERS) Industry - The PERS Industry could innovate on emergency buttons by creating intentionally oversized and readily visible devices such as the CareDot to ensure that help is always within reach.
3. Healthcare Industry - The Healthcare Industry can continue exploring predictive monitoring and other innovative technologies like haptic feedback devices to improve patient care and outcomes.
4 Featured, 34 Examples:
108,345 Total Clicks
Date Range:
Aug 18 — Nov 19
Trending:
Warm
Consumer Insight Topics:
