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Aesthetic Alert

Medical alert products are integrated with functional aesthetics

Trend - Medical alert systems have traditionally had a function-first approach–without prioritizing branding–but brands in this space now understand that future-focused designs and aesthetics are able to add to function rather than take away from it.

Insight - When it comes to products in the medical field, function is of course the priority for brands and consumers alike. However, now that so many fields have become saturated with emerging innovations, consumers now have the flexibility to focus on aesthetics and ease as much as they do functionality in the items they choose to invest in. Thus, consumers now expect that the purposeful items they purchase are also able to seamlessly integrate into their day-to-day habits, as well as their style preferences.
Workshop Question - How could your brand better prioritize both design and functionality?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 34 Examples:
55,974 Total Clicks
Date Range:
Aug 18 — Nov 19
Trending:
Fresh and Warm
Consumer Insight Topics:

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