Category
Lifestyle
Assisted Choices
Trend cluster
Category
Customized
Pet
Products pertaining to pet care are offered in the form of customizable solutions.
3.2
Trend score
Trend
What is the Customized Pet trend?
Customized Pet: The customization of pet care now comes in many forms–whether that's in meals and supplements, or in therapy and chatbot-based services. This trend indicates an enhanced focus on quality pet care that is preventative rather than reactive.
Insight
The consumer insight behind the Customized Pet trend
North American consumers are increasingly focused on their personal wellbeing–a shift that has now translated over to the people or beings that are in their care. "Wellness" is now an umbrella term that describes industries ranging from food and beverage to fitness, and is often curated in a way that's personal to the customer. Thus, consumers have now extended all the health-minded practices they've adopted from the wellness space, and are now refocusing them into their children and/or pets.
Trend themes
Themes within the Customized Pet trend
Three behaviours holding the trend together01
Customized Pet Care
Consumers are demanding customized wellness-related offerings for their pets, from food to supplements to chatbot-based services.
02
Traditional Medicine
Integrating traditional medicine and food therapy are creating personalized wellness options for pets.
03
Aromatherapy for Dogs
Pet owners are utilizing natural, chemical-free products such as aromatherapy collar clips to calm anxious or fearful pets.
Industry implications
What the Customized Pet trend means for industry
Where the trend changes the playbookFor
Pet Care Products
Innovative companies offering customizable pet food, supplements, and aromatherapy products are disrupting traditional pet care markets.
For
Wellness Industry
Pet care companies are taking inspiration from their human wellness counterparts, in responding to increasing focus on preventative rather than reactive care.
For
Artificial Intelligence
The integration of AI and chatbot-based services is creating additional opportunities for personalized pet care.
Workshop question
How could your brand offer premium personalization for its customers?
Trend signals
Trend signals for Customized Pet
Trend score 3.2 out of 10, from popularity 46%, activity 41%, freshness 9%.
Popularity46%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Customized Pet trend
5 featured examples from Feb 9, 2018 to Nov 14, 2019CategoryLifestyle
Customized Dog Supplements
Dandy Supports Personalized Pet Wellness with Unique Supplement Packs
Opportunity for the pet wellness industry to provide personalized products and services to meet the individual needs of pets.
CategoryLifestyle
Customizable Pet Meals
Freshpet's Homestyle Creations Makes Balanced Meals with Protein & Veggies
Pet food manufacturers can take advantage of the increase in demand for custom pet meal plans by creating a customizable range of pet food products that cater to diverse dietary n…
CategoryLifestyle
Aromatherapy Collar Clips
The ikaria PetScent Clips Inspire Calming and Soothing Through Scent
Disruptive innovation opportunity: Introduce a range of innovative products that promote the overall wellness of pets, including aromatherapy solutions.
CategoryTech
Tailored Pet Care Chatbots
Perfect Fit's Bot Creates a 'Perfect Fit Plus Programme' for Pets
Develop chatbots to offer pet care guidance and personalized experiences for improved pet health.
CategoryLifestyle
Chinese Medicine Pet Meals
'Chi Dog' Offers Whole-Food Meals for Dogs Based on Eastern Medicine
Pet meal delivery services that offer customized, fresh, whole-food pet meals based on TCVM have the potential to disrupt the traditional pet food delivery industry.
