When it comes to customizing pet meals, most dog or cat owners are limited by the off-the-shelf choices—but with Homestyle Creations, Freshpet is helping to gift consumers more freedom. The line of custom dog food recipes allows for mixing and matching of various proteins and vegetables to create a healthy, well-balanced meal with all of the nutrients that a dog needs.
Freshpet Homestyle Creations gives consumers options like USDA-certified chicken or beef patties, which can be served alone or paired with a scoop of one of its Healthy Mixers, made with 100% human-grade vegetables, fruits and grains. While one of the Healthy Mixers combines brown rice, pumpkin, carrots and green beans, a different option offers a mix of bananas, cranberries and blueberries.
What Makes This Trend Stand Out
- Custom Pet Meal Plans
- With customization of pet meals becoming more important for pet owners, there is an opportunity for businesses to create meal plans that cater to specific dietary needs of pets.
- Healthy and Organic Pet Food
- As more pet owners become conscious about the health of their pets, there is an opportunity for businesses to create organic and healthy pet food options that are not readily available in the market.
- Human-grade Pet Food
- The rise in popularity of human-grade pet food shows an opportunity for businesses to create high-quality, safe and healthy pet food that pet owners feel confident in feeding their pets.
Sectors Adopting This
- Pet Food Manufacturing
- Pet food manufacturers can take advantage of the increase in demand for custom pet meal plans by creating a customizable range of pet food products that cater to diverse dietary needs.
- Organic Food Industry
- The organic food industry can explore the opportunity of expanding into the pet food market, by introducing organic and all-natural pet food options.
- Premium Pet Food Retail Industry
- The premium pet food retail industry can focus on catering to the demand for human-grade pet food products by offering high-quality and safe pet food options that pet owners are willing to pay a premium for.
