Animals Like Us' RawMix50 is a dog diet that bridges the gap between premium kibble and super-premium freeze-dried and fresh diets. “Fully freeze-dried food is expensive and ‘fresh’ foods are not only expensive, but messy to serve,” said Rob Achten, co-founder and chief executive officer of Animals Like Us, “We set out to create a safe, convenient and less expensive way for consumers to deliver the health benefits of a raw diet.”
Available in recipes like Cage-Free Chicken, Grass-Fed Beef and Grass-Fed Lamb, RawMix50 is ready to serve dry or with added water to create a gravy-like consistency.
Texturally, the mix of 50% high-protein kibble and 50% freeze-dried inclusions is like a savory granola for dogs and it feeds into the humanification of pets, and pet food reflecting the preferences of pet owners.
Why This Trend Is Growing
- Hybrid Pet Diets
- Blending premium kibble with freeze-dried meat creates a new market segment appealing to health-conscious pet owners.
- Convenient Pet Nutrition
- Offering ready-to-serve diets that combine dry kibble with freeze-dried ingredients caters to busy pet owners seeking convenience.
- Human-inspired Pet Food
- The adoption of savory granola-like textures in pet food reflects the growing trend of humanification in the pet industry.
Industries Being Reshaped
- Pet Food Manufacturing
- Creating innovative pet food formulations combining kibble and freeze-dried components presents opportunities for product differentiation.
- Pet Health and Wellness
- Exploring new ways to deliver raw diet benefits through convenient and affordable solutions can revolutionize the pet health industry.
- Pet Retail and Distribution
- Adapting retail strategies to meet the demand for hybrid pet diets that appeal to modern pet owners can drive growth in the pet retail sector.
