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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,294 more

Appified Challenge

Brands post challenges through Gen Z-dominant platforms as a form of marketing

Trend - Social media platforms like TikTok -- which allows users to post short-form video content, are beginning to be popular among marketers who strive to merge their strategies with entertainment and competitive user-generated content.

Insight - Social media allows for increased consumer engagement, especially when it comes to Millennial and Gen Z demographics. As a result, young consumers become much more prone to respond and engage with brands on platforms that enable interactive modes of sociability. As the marketed product becomes integrated with entertainment and the user's personal brand, consumers are encouraged to express themselves in different ways, with the product in mind, creating a more immersive experience.
Workshop Question - What social media platform would best suit your company's marketing needs?
7.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 44 Examples:
25,982 Total Clicks
Date Range:
May 19 — Nov 19
Trending:
Recent and Warm
Consumer Insight Topics:

Featured Examples

In-App Outfit Challenges
In-App Outfit Challenges
UNIQLO UT & TikTok Created the #UTPlayYourWorld Campaign
UNIQLO UT and TikTok came together to create the first multi-market brand campaign #UTPlayYourWorld as an in-app outfit challenge that invites people to sport their favorite UNIQLO UT outfit on the... MORE
Social Media Snack Challenges
Social Media Snack Challenges
Kind Launched a TikTok Challenge Promoting Its Simple Crunch Bars
Kind launched a TikTok campaign for its Simple Crunch Bars. The campaign lasted three weeks and it entailed users posting videos of the product using #kindsimplecrunchcontest for promotion. Users... MORE
Mexican Eatery Hashtag Challenges
Mexican Eatery Hashtag Challenges
The #ChipotleLidFlip is Chipotle's First Campaign on TikTok
To kick off the festivities for Cinco de Mayo, Chipotle is introducing its first-ever campaign on TikTok, which also makes it the first fast-casual brand to partner with TikTok on a hashtag... MORE
Digital Costume Contests
Digital Costume Contests
Chipotle's #Boorito TikTok Contest Invites Users to Show Transformations
For years, people have been showing up to Chipotle in costume for their chance to get discounted menu items and this year, Chipotle is taking the #Boorito experience online with a TikTok... MORE
Back-to-School Hashtag Challenges
Back-to-School Hashtag Challenges
Kroger's Campaign on TikTok Has College Kids Share Dorm Rooms
For the back-to-school season, Kroger is running a campaign on TikTok, the short-form mobile video app, with a handful of influencers that invites users to show their dorm room transformations. The #... MORE
play_circle_filled Social Media Costume Challenges
Social Media Costume Challenges
Fanta and TikTok are Inviting Users to Make Bold Choices
For Halloween this year, Fanta launched a campaign that’s leveraging TikTok and putting out a costume challenge to Gen Z consumers. The Fanta Halloween campaign invites consumers to make bold... MORE

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Frightening Sugar-Free Sodas
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These Fanta Halloween Soft Drinks are Limited-Edition and Refreshing
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