Brands post challenges through Gen Z-dominant platforms as a form of marketing
Trend - Social media platforms like TikTok -- which allows users to post short-form video content, are beginning to be popular among marketers who strive to merge their strategies with entertainment and competitive user-generated content.
Insight - Social media allows for increased consumer engagement, especially when it comes to Millennial and Gen Z demographics. As a result, young consumers become much more prone to respond and engage with brands on platforms that enable interactive modes of sociability. As the marketed product becomes integrated with entertainment and the user's personal brand, consumers are encouraged to express themselves in different ways, with the product in mind, creating a more immersive experience.
Insight - Social media allows for increased consumer engagement, especially when it comes to Millennial and Gen Z demographics. As a result, young consumers become much more prone to respond and engage with brands on platforms that enable interactive modes of sociability. As the marketed product becomes integrated with entertainment and the user's personal brand, consumers are encouraged to express themselves in different ways, with the product in mind, creating a more immersive experience.
Workshop Question - What social media platform would best suit your company's marketing needs?
Trend Themes
1. Social Media Interactive Challenges - Platforms like TikTok allow for increased consumer engagement, empowering consumers to interact with brands on a more personal level.
2. In-app Shopping - Sponsored hashtag challenges campaigns introduced on social media platforms with the in-app shopping feature create a more immersive and streamlined shopping experience for consumers.
3. Digital Costume Contests - Virtual costume contests hosted on social media platforms like TikTok are a fun and engaging way for brands to connect with consumers and encourage user-generated content.
Industry Implications
1. Retail - Retail is one of the industries that can benefit from social media interactive challenges and in-app shopping by increasing brand engagement and creating a more seamless shopping experience for customers.
2. Food and Beverage - The food and beverage industry can utilize sponsored hashtag challenges and digital contests on social media platforms to generate excitement and buzz around new products, while also increasing brand resonance and engagement.
3. Marketing and Advertising - With the rise of social media interactive challenges and digital contests, marketing and advertising professionals can help their clients create innovative campaigns that not only increase brand awareness but also elevate consumer engagement.
6 Featured, 44 Examples:
80,113 Total Clicks
Date Range:
May 19 — Nov 19
Trending:
Warm
Consumer Insight Topics:
