Formal garments adopt athletic wear's flexible and comfortable properties
Trend - The concept of athleisure is moving into the office space as semi-formal and formal garments are designed to be more comfortable and suitable for active lifestyles. This is realized through the fusion of performance materials and elegant silhouettes — from stretchier and anti-microbial fabrics to cushioned dress shoes.
Insight - Millennials in the workspace are faced with "crunch culture" which necessitates a constant on-the-go performance, early mornings, and late nights. As the office space is redefined to optimize efficiency, a desire for flexibility in terms of attire arrises. This will allow workers to feel comfortable throughout the day, allowing them to focus more on performance, rather than appearance.
Insight - Millennials in the workspace are faced with "crunch culture" which necessitates a constant on-the-go performance, early mornings, and late nights. As the office space is redefined to optimize efficiency, a desire for flexibility in terms of attire arrises. This will allow workers to feel comfortable throughout the day, allowing them to focus more on performance, rather than appearance.
Workshop Question - How can your product better adapt to the concept of flexibility?
4 Featured, 36 Examples:
50,182 Total Clicks
Date Range:
Jul 18 — Nov 19
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