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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,383 more

Ingredient Break-Down

Brands use tech to give consumers peace of mind regarding food consumption

Trend - Technology is incorporated into devices that analyze and break-down ingredients in any given sample of food. This approach is present on the level of both the industry and the consumer, offering an informative way to gauge the nutritional values of a given product, as well as test for chemical contaminants and allergens.

Insight - The age of information makes it so that there is a demand for increased transparency and knowledge, especially when it comes to products that are in direct contact with the consumer's body. This is best observed in the mindset of Gen Z, Millennial, and Gen X demographics as these generations were most impacted by the transition of information to commodity. As a result, many insist on having a full report on the products that they consume and technology enters this space as a pathway for accurate analysis and delivery of the requested information.
Workshop Question - How can technology help your brand be more transparent with consumers?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
40,745 Total Clicks
Date Range:
May 19 — Nov 19
Trending:
This Quarter and Warm
Consumer Insight Topics:

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