Tourism brands on TikTok focus on connection and authentic everyday life
Trend - Tourism brands and initiatives are targeting younger generations by collaborating with social media platforms that are popular among Gen Z. TikTok–an app that's used to create and share short videos–is an especially important platform for this generation.
Insight - With the way people now consume content–the best way to engage them tends to be via the online platforms they interact with daily. This is especially true for Gen Z consumers, who have been raised with social media in a way that the generation's predecessors have not. By turning directly to platforms Gen Z uses, brands are able to create more effortless consumer engagement and can easily tap into users' online followings.
Insight - With the way people now consume content–the best way to engage them tends to be via the online platforms they interact with daily. This is especially true for Gen Z consumers, who have been raised with social media in a way that the generation's predecessors have not. By turning directly to platforms Gen Z uses, brands are able to create more effortless consumer engagement and can easily tap into users' online followings.
Workshop Question - How could your brand use interactive social media engagement to promote itself?
Trend Themes
1. Gen Z Tourism - Tourism brands collaborating with platforms popular among Gen Z, like TikTok, in order to increase engagement with this generation.
2. Social Media Partnerships - Partnerships with social media platforms, like TikTok, used to promote countries and tourist destinations, as well as engage social media users.
3. Multi-platform Campaigns - Collaborations between tourism destinations and social media platforms result multi-media campaigns that leverage different types of content, influencers, as well as online challenges.
Industry Implications
1. Tourism - Tourism industry is being disrupted by social media platforms which are used to increase customer engagement, promote destinations and assist in planning travels.
2. Social Media Marketing - Social media marketing is presenting new opportunities to brands and tourism organizations in creating multi-platform campaigns, video content, as well as working with influencers.
3. Video and Multi-media Production - Increased focus on video content, custom music and voiceover production results in new opportunities for video and multi-media content creators.
4 Featured, 13 Examples:
18,935 Total Clicks
Date Range:
Nov 19 — Nov 19
Trending:
Warm
Consumer Insight Topics:
