Safety and medical alert products come in high fashion designs
Trend - Medical and safety alert wearables have long been useful for those who require them, however they've frequently lacked in areas related to design and aesthetics. Now, alert wearables are offered in sleek, fashion-forward designs that those who need them can feel more comfortable wearing on a daily basis.
Insight - Smart technology is now seen by consumers as something that enhances their day-to-day routines, rather than simply being a necessity for entertainment or work purposes. The advancement of wearable tech has made it so that consumers no longer have to sacrifice convenience or design for function–they now expect that the brands they're loyal to effortlessly merge these three components into their devices.
Insight - Smart technology is now seen by consumers as something that enhances their day-to-day routines, rather than simply being a necessity for entertainment or work purposes. The advancement of wearable tech has made it so that consumers no longer have to sacrifice convenience or design for function–they now expect that the brands they're loyal to effortlessly merge these three components into their devices.
Workshop Question - How could your brand better prioritize both aesthetic and function?
Trend Themes
1. Fashionable Safety Wearables - Medical and safety alert wearables now offered in sleek, fashion-forward designs that merge convenience, design, and function into their devices
2. Discreet Personal Safety Devices - Personal safety devices that are quick, discreet, and provide options for hands-free functionalities and multiple functions
3. Connected Health-tracking Wearables - Healthcare management becomes digitized with wearables that continuously monitor patients via built-in sensors for better care and control
Industry Implications
1. Fashion and Wearable Technology - Opportunities for merging fashion with technology to create safety wearables that are both functional and stylish
2. Personal Safety Industry - Opportunities for creating personal safety devices that offer multiple functionalities, discreetness, and quick actions without needing a phone
3. Connected Health Industry - Opportunities to digitize healthcare management with connected health-tracking wearables that provide better care and control for patients
