Category
Lifestyle
Assisted Choices
Trend cluster
Category
Fashionable
Safety
Safety and medical alert products come in high fashion designs.
5.3
Trend score
Trend
What is the Fashionable Safety trend?
Fashionable Safety: Medical and safety alert wearables have long been useful for those who require them, however they've frequently lacked in areas related to design and aesthetics. Now, alert wearables are offered in sleek, fashion-forward designs that those who need them can feel more comfortable wearing on a daily basis.
Insight
The consumer insight behind the Fashionable Safety trend
Smart technology is now seen by consumers as something that enhances their day-to-day routines, rather than simply being a necessity for entertainment or work purposes. The advancement of wearable tech has made it so that consumers no longer have to sacrifice convenience or design for function–they now expect that the brands they're loyal to effortlessly merge these three components into their devices.
Trend themes
Themes within the Fashionable Safety trend
Three behaviours holding the trend together01
Fashionable Safety Wearables
Medical and safety alert wearables now offered in sleek, fashion-forward designs that merge convenience, design, and function into their devices
02
Discreet Personal Safety Devices
Personal safety devices that are quick, discreet, and provide options for hands-free functionalities and multiple functions
03
Connected Health-Tracking Wearables
Healthcare management becomes digitized with wearables that continuously monitor patients via built-in sensors for better care and control
Industry implications
What the Fashionable Safety trend means for industry
Where the trend changes the playbookFor
Fashion and Wearable Technology
Opportunities for merging fashion with technology to create safety wearables that are both functional and stylish
For
Personal Safety Industry
Opportunities for creating personal safety devices that offer multiple functionalities, discreetness, and quick actions without needing a phone
For
Connected Health Industry
Opportunities to digitize healthcare management with connected health-tracking wearables that provide better care and control for patients
Workshop question
How could your brand better prioritize both aesthetic and function?
Trend signals
Trend signals for Fashionable Safety
Trend score 5.3 out of 10, from popularity 82%, activity 66%, freshness 9%.
Popularity82%
Activity66%
Freshness9%
Audience
30%Men
70%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Fashionable Safety trend
5 featured examples from Jun 11, 2018 to Feb 5, 2021CategoryLifestyle
Medical Alert Pendants
Medical Guardian's Limitless Icons Collection Supports Stylish Senior Women
The Personal Emergency Response Systems (PERS) industry benefits from the introduction of new fashion-forward pieces that may appeal to markets that were previously untapped.
CategoryTech
Haute Safety Wearables
The HittecH Wearable Safety Jewelry Sends Out an SOS When in Danger
Create disruptive innovation in the consumer electronics industry by developing wearable safety devices with advanced features.
CategoryFashion
Safety-Focused Smart Jewelry
The 'Safer Pro' Jewelry Lets Users Send Alerts to Well-Wishers
Disruptive innovation opportunity: Infusing smart technology into jewelry and accessories to merge fashion with functionality.
CategoryTech
Connected Health-Tracking Rings
The Conceptual 'Oxygem' Detects Low Blood Oxygen Levels
The rise of connected health-tracking ring devices like the Oxygem ring present a disruptive innovation opportunity for healthcare technology companies.
CategoryTech
Fast-Acting Safety Bracelets
Flare is a Personal Safety Device That's Quick and Discreet
Opportunities for companies to develop innovative personal safety devices with quick and discreet functionalities.
