Natural Tribal Skincare, which makes natural and ethically sourced products, prominently features a main ingredient that comes from the African karine tree, sourced by the women of Essan in Nigeria. The brand's skincare also favors organic nuts, vitamin-rich, nourishing oils like arnica and coconut, as well as various herbs and fruits and other ingredients sourced from within Africa.
The newest products from the brand include its cheerful Christmas gift sets, which include easy-to-gift, bundled options for men, women and kids alike. In the 'Iya Womens Range,' Natural Tribal Skincare pairs high-quality shea butter with an intimate shaving oil and organically grown bergamot, which is said to share infection-fighting, antifungal and anti-stress properties for mind-body wellness.
What's Driving This Trend
- Ethical Skincare
- Opportunities for innovation in creating sustainable and ethical skincare products using natural ingredients like the African Karine tree.
- Organic Nut Skincare
- There is room for disruption in the skincare industry by incorporating nutrient-rich organic nuts for their benefits rather than traditional specific chemical ingredients.
- Localized Sourcing
- Incorporating locally sourced ingredients like the herbs and fruits sourced from within Africa in skincare could create disruption by supporting local producers and cultures.
Who This Affects Most
- Beauty and Personal Care
- Advancements in natural and ethical skincare products could potentially disrupt the traditional beauty and personal care market and provide more ethical alternatives.
- Sustainable Agriculture
- As more companies seek natural and organic ingredients and locally sourced produce, there could be opportunities for disruptive innovation in creating sustainable agriculture practices.
- Africa-based Sourcing
- Companies that source raw materials from Africa and support local producers can create opportunities for ethical and fair trade businesses in Africa, potentially disrupting traditional sourcing practices.
