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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,319 more

Seasonal Kombucha

Kombucha brands adopt seasonal ingredients and flavors

Trend - The adoption of seasonal flavors into kombuchas indicates that these probiotic-rich beverages are no longer seen as novelty products, but instead as a staple in the diets of wellness-minded consumers. A seasonal selection of these beverages indicates that consumers are now seeking out more diverse interpretations of the standard kombucha.

Insight - The adoption of seasonal flavors or branding has long been present as a marketing tool–with consumers appreciating the comfort that various seasonal themes can bring them. Seasonal branding quickly resonates with consumers because of the positive associations they make with the weather or event-based changes that occur throughout the year.
Workshop Question - How could your brand more frequently adopt seasonal branding or themes?
5.2
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
18,693 Total Clicks
Date Range:
Aug 18 — Nov 19
Trending:
Recent and Mild
Consumer Insight Topics:

Featured Examples

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