Category
Lifestyle
Assisted Choices
Trend cluster
Category
Seasonal
Kombucha
Kombucha brands adopt seasonal ingredients and flavors.
2.6
Trend score
Trend
What is the Seasonal Kombucha trend?
Seasonal Kombucha: The adoption of seasonal flavors into kombuchas indicates that these probiotic-rich beverages are no longer seen as novelty products, but instead as a staple in the diets of wellness-minded consumers. A seasonal selection of these beverages indicates that consumers are now seeking out more diverse interpretations of the standard kombucha.
Insight
The consumer insight behind the Seasonal Kombucha trend
The adoption of seasonal flavors or branding has long been present as a marketing tool–with consumers appreciating the comfort that various seasonal themes can bring them. Seasonal branding quickly resonates with consumers because of the positive associations they make with the weather or event-based changes that occur throughout the year.
Trend themes
Themes within the Seasonal Kombucha trend
Three behaviours holding the trend together01
Adoption of seasonal flavors
Kombucha brands adopt seasonal ingredients and flavors to diversify the standard kombucha for wellness-minded consumers
02
Seasonal branding as marketing tool
Seasonal branding resonates with consumers because of the positive associations they make with the weather or event-based changes that occur throughout the year.
03
Collaboration with award-winning chefs
Brew Dr. Kombucha's Dark Cherry Vanilla was created in collaboration with James Beard Award-winning chef Joshua McFadden for a unique and flavorful product.
Industry implications
What the Seasonal Kombucha trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Kombucha brands are introducing seasonal and spiced flavors to diversify the standard kombucha for wellness-minded consumers
For
Marketing Industry
Seasonal branding has proven to resonate with consumers and can be utilized as a marketing tool for various industries.
For
Food & Hospitality Industry
Collaboration with award-winning chefs can lead to a unique product for the food & hospitality industry.
Workshop question
How could your brand more frequently adopt seasonal branding or themes?
Trend signals
Trend signals for Seasonal Kombucha
Trend score 2.6 out of 10, from popularity 37%, activity 32%, freshness 9%.
Popularity37%
Activity32%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Seasonal Kombucha trend
4 featured examples from Aug 18, 2018 to Nov 16, 2019CategoryMarketing
Festively Spiced Kombucha Beverages
The Equinox Spiced Gingerbread Kombucha is Flavorful
The beverage industry can leverage the trend of spiced kombucha and premium options to appeal to a wider range of consumers.
CategoryLifestyle
Chef-Crafted Kombucha Flavors
Brew Dr.'s Dark Cherry Vanilla Was Made with an Award-Winning Chef
Opportunity for food and beverage companies to develop and market chef-created kombucha flavors.
CategoryLifestyle
Earthy Autumnal Kombuchas
GT's Kombucha's Limited-Edition Fall Flavor Has Turmeric & Cider Spices
Kombucha and other probiotic beverages are a growing trend, with opportunities to innovate seasonal flavors and functional ingredients.
CategoryLifestyle
Autumnal Tarragon Kombuchas
Brew Dr. Kombucha's 'Harvest' Pairs Apricot, Tarragon & Green Tea
Opportunities for beverage companies to create limited-edition kombucha flavors that align with seasonal changes and trends.
