Bars, mixologists and breweries are adapting to the rise of low- and no-alcohol lifestyles by offering innovative flavor-focused products. London's Nirvana Brewery recently launched two new no-alcohol products, including Ananda Buchabeer featuring its signature Tantra Pale Ale, kombucha, green tea from Japan and sugar cane. Rather than focus on the lack of alcohol in the product, the new beer emphasizes that it is full of live cultures, beneficial bacteria, enzymes and antioxidants.
Along with the launch of the Ananda Buchabeer, Nirvana Brewery also unveiled another no-alcohol option in the form of Zen & Berries, a balanced fruit sour beer accented by blueberry and ginger.
These two new alcohol-free alternatives were launched at the Mindful Drinking Festival, the perfect place to reach the many younger consumers who are now consciously choosing not to drink alcohol.