Category
Lifestyle
Assisted Choices
Trend cluster
Category
Infant
Probiotic
Probiotics are added to infant food items and topical formulas.
3.0
Trend score
Trend
What is the Infant Probiotic trend?
Infant Probiotic: As the value of both ingestible and topical probiotics becomes well-known in food and skincare industries, the incorporation of probiotics into baby care items is on the rise. Recent studies have shown the benefits of giving children probiotics at various stages of their development.
Insight
The consumer insight behind the Infant Probiotic trend
As consumers increasingly turn to healthier habits in order to achieve their wellness goals, one of the paths this inevitably takes is the turn toward "natural" and effective remedies. Consumers perceive these products or services as being safer, and even more helpful is their ability to frequently transition over into aspects of their lives like childcare. The appeal of naturality comes with its relative security when it comes to applying its use for different age demographics.
Trend themes
Themes within the Infant Probiotic trend
Three behaviours holding the trend together01
Incorporation of Probiotics into Baby Care Items
As consumers turn towards natural and effective remedies, the incorporation of probiotics into baby care items is on the rise.
02
Increased Focus on Brain-Boosting Nutrients in Infant Formulas
With the launch of NeuroPro by Enfamil, there is a trend towards developing infant formulas that utilize brain-boosting nutrients.
03
Premature Baby-Specific Skincare Solutions
The growing awareness and needs of premature babies have caused a trend towards the development of gentle, tailored skincare solutions.
Industry implications
What the Infant Probiotic trend means for industry
Where the trend changes the playbookFor
Medical Nutrition Industry
There are opportunities to develop innovative infant formulas that incorporate additional brain-boosting nutrients and help cognitive development.
For
Baby Care Industry
There is a growing demand for baby products that incorporate natural and effective remedies such as probiotics or tailored solutions for premature babies.
For
Food Industry
There is a growing demand for natural and healthy baby food products that incorporate brain-boosting nutrients and probiotics.
Workshop question
How could your brand better appeal to consumers with natural products or services?
Trend signals
Trend signals for Infant Probiotic
Trend score 3.0 out of 10, from popularity 40%, activity 42%, freshness 9%.
Popularity40%
Activity42%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Infant Probiotic trend
4 featured examples from May 16, 2018 to Oct 25, 2019CategoryLife-Stages
Brain-Building Infant Formulas
Enfamil's NeuroPro Infant Formula Supports Cognitive Development
The launch of Enfamil's NeuroPro formula highlights the potential for innovation in the infant formula industry, particularly in the development of brain-boosting formulas for inf…
CategoryLifestyle
Baby-Friendly Veggie Yogurts
YoBaby Organic Yogurt for Babies Comes in Carrot & Sweet Potato
Incorporating organic, healthy, and sustainable ingredients into baby food can open up potential growth opportunities for players in the baby food industry.
CategoryLife-Stages
Baby-Friendly Probiotic Powders
Nordic Naturals' Probiotic Supports Babies as Young as Six Months
Opportunity for baby care companies to innovate and introduce new probiotic products that support the health and well-being of infants and young children.
CategoryLife-Stages
Preemie-Specific Skincare
BEB Organic Creates Gentle Skincare Solutions for Premature Babies
Opportunity for the baby care industry to expand their product offerings to cater to premature babies with specialized skincare needs.
