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Humm Kombucha Now Offers Its Top Flavors in Large-Format Bottles

 - Aug 24, 2018
References: hummkombucha & prnewswire
Humm Kombucha's five most popular flavors—Mango Passionfruit, Hopped Grapefruit, Blueberry Mint, Coconut Lime, and Pomegranate Lemonade—are now available in large-format bottles from the brand. The brand's first-ever 40-ounce bottles are ideal for bringing people together, or providing kombucha lovers with more of a refreshing drink that has the potential to last beyond a single serving.

The new 'Humm-ongous' bottle provides consumers with five servings of kombucha that can be enjoyed as-is out of the bottle, mixed into a smoothie or cocktail, or served as a refreshing non-alcoholic option at a party.

Several beverage brands across different categories are now experimenting by exaggerating packaging sizes as a way of challenging consumer assumptions about a product and encouraging people to come together and share with one another.