Campaigns focused on inclusiveness take on a more casual tone
Trend - Brands and organizations looking to signify a commitment to diversity are doing so with marketing campaigns that have an unexpectedly light and sometimes even sarcastic tone to them. This stands in stark contrast to the typically serious and emotion-driven style that's come to be characteristic of this content.
Insight - Consumers, especially those who are immediately impacted by diversity efforts, are accustomed to messaging around inclusiveness that has a very serious and intense tone that's effective at eliciting an emotional response, but not necessarily resulting in meaningful change. As a result, there's a craving for more frank and honest communication around important topics like diversity.
Insight - Consumers, especially those who are immediately impacted by diversity efforts, are accustomed to messaging around inclusiveness that has a very serious and intense tone that's effective at eliciting an emotional response, but not necessarily resulting in meaningful change. As a result, there's a craving for more frank and honest communication around important topics like diversity.
Workshop Question - What are some ways your brand could approach a serious topic with a respectful but radically honest approach?
Trend Themes
-
Lighthearted Altruism — Brands are using a more casual tone in marketing campaigns focused on inclusiveness, and consumers want more frank and honest communication.
-
Inclusive Advertising — Businesses are creating ads that showcase diversity and inclusivity, with a particular focus on people with disabilities.
-
Cultural Inclusion — Companies are creating campaigns that promote diversity and inclusivity of different cultures and traditions.
Industry Implications
-
Marketing and Advertising — These trends offer opportunities to create more effective and meaningful marketing campaigns focused on inclusivity.
-
Corporate Social Responsibility — Companies can use these trends to drive a more comprehensive approach to corporate social responsibility and promote diversity and inclusion in the workplace.
-
Fashion and Apparel — These trends present opportunities to create more inclusive clothing and undergarment lines that cater to a wider range of body types and disabilities.
4 Featured, 29 Examples:
91,933 Total Clicks
Date Range:
Aug 19 — Nov 19
Trending:
Untested
Consumer Insight Topics:
