Category
Fashion
Scaled Restraint
Trend cluster
Category
Azelaic
Care
Azelaic acid is growing in prominence in the skincare space.
2.2
Trend score
Trend
What is the Azelaic Care trend?
Azelaic Care: Azelaic acid, an ingredient that's increasingly popular in the skincare space, is beneficial for issues like acne, hyperpigmentation, and rosacea. These benefits coupled with its exfoliant properties enables its effectiveness for people with most skin types–including oily, dry, or combination.
Insight
The consumer insight behind the Azelaic Care trend
As consumers' access to information grows, so does their understanding of the ingredients that go into their food and skincare products. Because of the self-taught nature of consumer knowledge today, their approach to making purchase decisions is increasingly turning to straightforward labeling. Thus, brands are increasingly turning to ingredient-focused labeling that increases transparency for consumers who prefer no-frills branding on effective products.
Trend themes
Themes within the Azelaic Care trend
Three behaviours holding the trend together01
Ingredient-Focused Labeling
As consumers' access to information grows, so does their understanding of the ingredients that go into their food and skincare products, creating a need for ingredient-focused labeling that increases transparency for consumers who prefer no-frills branding on effective products.
02
Natural Ingredients
More consumers are seeking natural face skin care products, creating demand for cosmetic brands that leverage natural substances such as pumpkin and pineapple enzymes, green tea extract, aloe leaf juice, and chia seed extra.
03
Multifunctional Skincare Products
Consumers' desire for multifunctional wellness and preventative cosmetic solutions pushes cosmetic companies to produce anti-aging and resurfacing azelaic acid products that are safe for all skin types and effective to brighten skin and smoothen skin elongations.
Industry implications
What the Azelaic Care trend means for industry
Where the trend changes the playbookFor
Skincare
The skincare industry is gearing towards simple and focused labeling, more nature-derived ingredients, and multifunctional and effective solutions for those looking to maintain a youthful and radiant appearance.
For
Cosmetics
As consumers become more ingredient-savvy, cosmetic brands need to keep up with the booming demand for natural or eco-friendly ingredients in their products and avoid including harsh chemicals.
For
Retail
Retailers must focus on making available to consumers skincare and cosmetic products with natural ingredients and multifunctional purposes to keep up with the trend towards eco-friendly wellness solutions.
Workshop question
How could your brand market its most effective ingredients/elements in a way that's straightforward?
Trend signals
Trend signals for Azelaic Care
Trend score 2.2 out of 10, from popularity 34%, activity 23%, freshness 9%.
Popularity34%
Activity23%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Azelaic Care trend
4 featured examples from Jul 5 to Nov 5, 2019CategoryFashion
Anti-Aging Azelaic Acid Products
The Ordinary's Azelaic Acid Suspension 10% Fights Signs of Aging
Opportunity for skin care companies to incorporate Azelaic acid and other effective ingredients into their product lines.
CategoryFashion
Clarifying Overnight Masks
Bliss' Green Tea Wonder Mask Gently Yet Deeply Cleanses the Pores
Disruptive innovation opportunity: Introducing new skincare products and techniques to meet consumer demands for affordable, clean, and effective skincare.
CategoryFashion
Resurfacing Moisturing Masks
Maya Chia's the 'Refresh Mint' Will Ensure Your Complexion Glows
The beauty industry can tap into the growing demand for natural skincare products by developing more eco-friendly and non-toxic options.
CategoryFashion
Azelaic Acid-Infused Skincare
Paula's Choice Debuted the 10% Azelaic Acid Booster for Glowing Skin
The Beauty & Skincare Industry benefits greatly from the rise in skincare products such as Azelaic Acid-infused options that cater to consumer needs for even skin tones and lightw…
