Facial mists and sprays offer protection against blue light
Trend - Blue light, which emits off of all digital devices with screens, is a growing concern in the skincare space as some studies show its potential to create skin damage with long-term exposure. For consumers concerned with anti-aging, blue light protective sprays are able to offer some reassurance that they’re preventing potential damage to their skin as they engage with technology on a regular basis.
Insight - Whether professionally or personally, it’s become difficult for modern day consumers to separate the digital space from the real world. Though now a necessity, the micro and macro consequences of this new reality have begun to reveal themselves. These consequences are seen in everything from security to mental and physical stressors—prompting consumers to take the necessary steps to prevent and counter the impacts that constant engagement in these spaces can have.
Insight - Whether professionally or personally, it’s become difficult for modern day consumers to separate the digital space from the real world. Though now a necessity, the micro and macro consequences of this new reality have begun to reveal themselves. These consequences are seen in everything from security to mental and physical stressors—prompting consumers to take the necessary steps to prevent and counter the impacts that constant engagement in these spaces can have.
Workshop Question - How could your brand help alleviate some of the concerns associated with constant digital engagement?
Trend Themes
1. Blue Light-protective Skincare - As consumers become increasingly aware of the damage caused by blue light exposure, skincare brands are innovating with products that offer protection against it.
2. Jelly-based Skincare Products - The rise of jelly-based skincare products is providing a fresh and innovative approach to skincare, with brands like The Body Shop and others offering unique formulas to provide hydration and protection from environmental stressors.
3. Technology Protection Face Mists - As more and more people spend extended periods of time in front of digital devices, face mists that protect against the negative effects of blue light are becoming increasingly popular.
Industry Implications
1. Skincare - The skincare industry is being disrupted by innovative products that protect against blue light and offer new textures, like jelly-based formulas.
2. Beauty - Beauty companies are recognizing the growing concern around blue light and responding with products that offer protection and other benefits.
3. Technology - As consumers spend more time in front of screens, technology companies have an opportunity to innovate with products that reduce blue light exposure, or protect consumers from the negative effects of it.
