As a pioneer for questioning beauty standards and representation in the media, Veil Cosmetics has launched a new cosmetics campaign that features real women who work in the industry. “Our products are created with real women in mind, not models on the covers of magazines,” said Sébastien Tardif, Co-founder and CEO of Veil Cosmetics.
The ad includes three stunningly diverse women including Vlada Haggerty, a 35-year-old professional makeup artist and photographer, Kamani Alana, a 42-year-old celebrity makeup artist and mother of two, and Jackie Volker, a 46-year-old model, photographer, and mother of six. The campaign seeks to showcase the diversity and beauty of real women by highlighting their natural good looks.
With consumers seeking more diverse representation in advertising, brands like Veil Cosmetics who align with their beliefs will likely resonate well with customers and gain more consumer loyalty.