Technological innovation and digitality entail distinct benefits for urban infrastructure and signage as it is evident from these subway guides for the visually impaired. Created by Spanish start-up NaviLens and commissioned by Transports Metropolitans de Barcelona, these colorful and bold stickers have been designed to assist in the navigation of the public transit system and to make subway information as accessible as possible.
The pixelated QR codes are hyper-responsive as they can be detected with a phone "from 39 feet away in one-thirtieth of a second" ad at various angles. The guides for the visually impaired are paired with a mobile application with audio cues that assist in getting and delivering the commuter insight. Albeit used in the landscape of public transportation, NaviLens' responsive QR codes can be installed on other products.
Special Guidance-Providing QR Codes
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