Category
Lifestyle
Assisted Choices
Trend cluster
Category
Meal-Ready
Advent
Brands are introducing more culinary-forward surprises in their advent calendars.
4.9
Trend score
Trend
What is the Meal-Ready Advent trend?
Meal-Ready Advent: Companies are breaking the tradition of the chocolate advent calendar as they introduce more creative and hyper-targeted surprises in their holiday collections. Realizing the emphasis on home-cooking during the holidays, brands see opportunity in the culinary-focused niche. This shift is motivated as companies seek to introduce a better curated selection of gift-giving occasions.
Insight
The consumer insight behind the Meal-Ready Advent trend
Personalization plays a big role in the lives of contemporary consumers as people are interested in products that match their unique tastes. This is especially true for gift-giving occasions as shoppers wish for the product to not only mirror the taste and personality of the receiver but to also highlight the level of understanding in the relationship.
Trend themes
Themes within the Meal-Ready Advent trend
Three behaviours holding the trend together01
Culinary-Focused Advent Calendars
Companies are breaking the tradition of the chocolate advent calendar as they introduce more creative and hyper-targeted surprises in their holiday collections, realizing the emphasis on home-cooking during the holidays.
02
Personalization for Gift Giving
Personalization plays a big role in the lives of contemporary consumers as people are interested in products that match their unique tastes- especially for gift-giving occasions.
03
Eco-Friendly Advent Calendars
While people of all ages love the surprises that come from advent calendars, consumers are choosing to invest in holiday countdowns that are as delightful as they are sustainable.
Industry implications
What the Meal-Ready Advent trend means for industry
Where the trend changes the playbookFor
Food and Beverage
The introduction of various culinary-themed advent calendars presents an opportunity to disrupt the food and beverage industry by attracting food enthusiasts as well as offering food-focused gift giving experiences.
For
Retail
The personalization trend presents a unique disruption opportunity for the retail industry, with companies offering products that tailor to the unique tastes of their consumers, ultimately growing brand loyalty and increasing sales.
For
Entertainment and Media
The rise of unconventional advent calendars presents an opportunity for companies in the entertainment and media industry to leverage pop culture trends and offer consumers a unique way to count down to the holidays.
Workshop question
What kind of advent calendar can your business launch for the holidays?
Trend signals
Trend signals for Meal-Ready Advent
Trend score 4.9 out of 10, from popularity 68%, activity 71%, freshness 9%.
Popularity68%
Activity71%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Meal-Ready Advent trend
8 featured examples from Oct 4, 2019 to Dec 11, 2020CategoryLifestyle
Cheese-Filled Advent Calendars
Aldi is Bringing Back Its Emporium Selection Advent Cheese Calendar
Food retailers like Aldi can continue to increase profits during the holiday season by creating and promoting unique holiday-themed food products.
CategoryEco
Eco Chocolate Advent Calendars
Play in Choc Combines Organic Chocolates & Recyclable Puzzle Toys
Opportunity for disruptive innovation in the confectionery industry by creating eco-friendly and allergen-free products.
CategoryEco
Eco Tea Advent Calendars
Teapigs' Christmas Tea Advent Calendar is 100% Plastic Free
Tea companies can create innovative advent calendars that showcase their tea blends.
CategoryLifestyle
Pork Crackling Advent Calendars
The Snaffling Pig Co. Boasts Unconventional Treats for Christmas
The Snaffling Pig Co.'s pork crackling advent calendar is an example of how the food and beverage industry can create alternative and innovative products for the holiday season.
CategoryLifestyle
Spicy Condiment Advent Calendars
The Spicy Gourmet Sampler is Full of Fiery Hot Sauces
The food and beverage industry can capitalize on the trend by creating and marketing their own spicy condiment advent calendars.
CategoryLifestyle
Curry-Filled Advent Calendars
The 12 Curries of Christmas Advent Calendar Shares Fragrant Blends
The food and beverage industry can capitalize on the trend of unique advent calendars by offering innovative and flavorful products during the holiday season.
CategoryLifestyle
Cannabis-Infused Truffle Calendars
This Advent Calendar Shares Luxury Chocolate Truffles
The confectionery industry can explore the production of CBD-infused truffle advent calendars to tap into the growing demand for wellness-oriented treats.
CategoryLifestyle
Carved Cheese Advent Calendars
Borden Created a Festive Sculpture with 55 Cheese Doors
Food and beverage companies can leverage the trend of creating festive food sculptures and engaging social media campaigns to build brand awareness and boost sales during the holi…
